According to Marketo, MarketingSherpa, eMarketer, and many other sources, "Generating High-Quality Leads" is by far the biggest B2B marketing challenge.
What Is Lead Scoring? Lead scoring is a method of prioritizing leads - usually by their level of interest in your product and how good a fit they are for your company - to maximize...
Having a small marketing team (or even a non-existent one) doesn't mean that you cannot be successful with marketing. With proper planning and implementation, small to medium enter...
You've setup a MailChimp account and you're excited to start getting in front of your buyer persona on a regular basis. The only problem is, you don't know what to send them... bum...
Small Business Inbound Marketing Lead Nurturing
So you're all about capturing online leads through your website, right? Sure you are. Leads are great! But here's the thing...do you have a procedure in place for following up with...