How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)
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Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle.
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Using SEO keywords remains one of the top B2B digital marketing strategies in 2022. Optimizing those keywords is the secret to ranking higher in search engine results pages (SERPs).
Read moreToday's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022. Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online.
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Search engine optimization (SEO) is the key to earning relevant traffic for your website. If your website is SEO friendly, your site is much more likely to rank higher in SERPs. To put it simply, in order to "do better" in Google or other search engines, your site must be SEO friendly!
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Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.
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We’ve all experienced it one time or another: You’re on your phone and you need to do some quick research to answer a question. You visit the top result that gives you the best answer and are immediately struck with a website that looks like it hasn’t been updated since the early 2000s. The text is stretched across your screen, and links are too small to tap with your finger.
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You may have heard of inbound marketing, or maybe you haven’t. Maybe you've wondered how the heck it could apply to a B2B company like yours. Either way, you're probably asking yourself, “What is B2B inbound marketing!?”
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Frank Sinatra once sang, “Love and marriage go together like a horse and carriage … You can’t have one without the other.”
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
