Is It Time to Upgrade Your Website's Design or Features?
In today’s fast-paced digital landscape, it’s easy for a website to start feeling outdated soon after launch, especially for the team that built it.
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February 14
December 05
4 Key Signs to Spot Usability Issues in Website Design
You’re on a website, trying to quickly find answers or do some research, only to feel frustrated by a clunky menu system, poor mobile experience, or outdated layout.
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December 05
B2B Keyword Research Strategies to Improve Your Website
In the fast-evolving world of SEO (search engine optimization) B2B marketing, having the right keyword strategy can be a game-changer.
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December 05
Average Cost of a B2B Website Redesign? Not What You Think
The internet has come a long way from the 1990s and static HTML pages. Let’s talk about today’s online experience and the average cost of a website redesign.
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December 05
B2B Website Development Costs & How to Save on Your Project
Developing a new website for your B2B company is an exciting, but complex, undertaking. From determining your budget and project scope, to working through the design and development process, to ensuring buy-in from all stakeholders – there are many variables to juggle. Above all else, you're probably wondering: "What's this going to cost?" B2B website development isn't cheap, but it can be cheaper if you know where to trim the fat and waste.
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December 05
8 SEO Friendly Website Design Tips That Ranks and Converts
Search engine optimization (SEO) gets the right traffic to your website in the right place at the right time. If your site is SEO-friendly, you’re instantly putting yourself on strategic higher ground in the battle for visibility in Google search results. Who doesn’t want that?
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December 04
How Much Does it Cost to Outsource B2B Marketing?
Marketing is a line item on the budget that’s often in the company crosshairs, yet its ROI can be challenging to measure precisely. When discussing marketing efforts, outsourcing to a third party frequently emerges as an option. The primary question: What's the cost of outsourcing digital marketing?
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December 03
What Does a Digital Marketing Trainer Cost?
As a company in today's warp-speed digital landscape, being present and active is a must, even in niche industries. However, staying ahead of creating content, tracking performance, and maintaining the site is hard – especially if your team’s poorly equipped for it all.
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December 03
How Much Do SEO Agency Services Cost?
You’ve probably heard of SEO (search engine optimization) and know it’s important, but you might not be sure what it really involves or if it’s something you can tackle on your own.
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December 03
[DATA] Why You Must Invest in Digital Marketing -- & Stick to It
You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue. Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least). Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.) So, why invest in digital marketing?
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
