protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 288 articles

SEO

How iOS15 (+ other algorithm changes) Creates Better Inbound Marketers

It’s every marketer’s nightmare: an algorithm or software change that upheaves what we thought we knew about a system, how it works, and how we strategize our marketing efforts to ...

Holly McCully · Dec 2021
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SEO

What Are Lead Generation Landing Pages? | B2B Website Strategy

"What are landing pages, and why are they important to us?" You may have heard of them, but do you know what B2B lead generation landing pages are? If you're shaking your head, you...

Donny Kemick · Dec 2021
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SEO

Google SEO vs. Bing, Etc. | Is It Worth Ranking in Other Search Engines?

How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)

Adam Vosler · Dec 2021
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SEO

B2B SEO Copywriting for Beginners | Meta, Title, Alt, & Other Tags

Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle.

Adam Vosler · Dec 2021
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SEO

[EXAMPLES] Inbound Marketing Case Studies That Prove ROI

“Does inbound marketing work?”

Adam Vosler · Nov 2021
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SEO

Increase Organic Traffic With 'Boring' Industrial Content Marketing

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

Adam Vosler · Oct 2021
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SEO

SEO vs. Inbound Marketing: What’s the Difference?

Frank Sinatra once sang, “Love and marriage go together like a horse and carriage … You can’t have one without the other.”

Josh Curcio · Sep 2021
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SEO

The Key to Getting B2B Backlinks (& Why They Matter to SEO)

When it comes to search engine optimization (SEO), the name of the game is to rank as high as possible on popular search engines such as Google and Bing. And in today’s world of di...

protocol 80 · Aug 2021
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SEO

The Risks of Ignoring On-Page and Technical SEO

In today’s digital-first world, your website is more than just a business card – it’s your most powerful tool for attracting and engaging potential customers. For B2B manufacturers...

protocol 80 · May 2021
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SEO

Free SEO Tips for Beginners: Understanding SEO Vocabulary

If you’re looking for free SEO tips for beginners, then you’ve come to the right place. SEO is vital for reaching the right audience, improving web traffic, and ultimately driving ...

protocol 80 · Apr 2021
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