B2B Customer Acquisition Cost Killing You? Try These 7 Tips
They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.
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December 02
November 22
In-House vs. Outsourcing Digital Marketing to an Agency
There's a common misconception that hiring a marketing agency is much more expensive than handling the efforts internally. The tricky part about digital marketing is that it's not one single job that you're paying someone to do.
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November 20
PPC vs SEO: Which is Better for Increasing RFQs?
What's that? You want to ditch annoying direct mail and cold calls?! You want to focus on driving quality traffic to your website to increase RFQs!?!? Kudos! You're making a smart adjustment to your marketing strategy that aligns with how B2B buyers buy today.
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August 02
How to Make a B2B Website from the Ground Up in 9 Steps
The internet is full of business websites, all with their unique strengths and weaknesses. Some have pages that promise new content but haven’t been updated in *cough* years, some are VERY slow to load, and most sadly aren’t optimized for mobile devices. If your website is one of these – or if you’ve identified other issues that require a total site overhaul, it’s time to learn how to make a B2B website from start to finish.
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May 30
11 Reasons We Choose HubSpot vs. WordPress + Plugins ('FrankenSpot')
If you're getting ready to flip the switch on your website creation strategy for lead generation, you'll need to decide what platform to use to power the strategy. Two of the most common options for inbound marketing software are HubSpot, and what we call "FrankenSpot" -- WordPress with a bunch of plugins and third-party tools integrated.
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May 28
B2B Website Migration Checklist: 5 Steps for CMS Transition
Sometimes a website needs a new home. Perhaps the company’s web development or SEO expert is recommending a change to improve user experience or technical performance. Or maybe an exec wants to boost or lower the company's investment in digital marketing. Either way, the ripple effect this has on a website's success can be massive -- for good or bad.
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May 28
SEO & UX Checklist: Optimizing a Website for User Experience
SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).
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May 08
HubSpot CMS vs. WordPress: Best Content Management System 2024
If your content is the foundation of your business website, the CMS is its backbone.
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April 15
What Does a Digital Marketing Coach Do for B2Bs?
“You fight great, but I’m a great fighter” – Apollo Creed, 1982
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March 25
B2B Digital Marketing Plan Templates for 2024: KPIs & Goal Setting
In inbound/content marketing, we say, “Work SMARTer, not harder.” Why all the caps? Because any data-backed, results-oriented marketing strategy has its roots in SMART goals. We define SMART goals as digital marketing KPIs (key performance indicators) and benchmarks that are:
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
