The internet is full of business websites, all with their unique strengths and weaknesses. Some have pages that promise new content but haven’t been updated in *cough* years, some are VERY slow to load, and most sadly aren’t optimized for mobile devices. If your website is one of these – or if you’ve identified other issues that require a total site overhaul, it’s time to learn how to make a B2B website from start to finish.
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If you're getting ready to flip the switch on your website creation strategy for lead generation, you'll need to decide what platform to use to power the strategy. Two of the most common options for inbound marketing software are HubSpot, and what we call "FrankenSpot" -- WordPress with a bunch of plugins and third-party tools integrated.
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Sometimes a website needs a new home. Perhaps the company’s web development or SEO expert is recommending a change to improve user experience or technical performance. Or maybe an exec wants to boost or lower the company's investment in digital marketing. Either way, the ripple effect this has on a website's success can be massive -- for good or bad.
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SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).
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If your content is the foundation of your business website, the CMS is its backbone.
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“You fight great, but I’m a great fighter” – Apollo Creed, 1982
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In digital inbound/content marketing, we say, “Work SMARTer, not harder.” Why all the caps? Because any data-backed, results-oriented marketing strategy has its roots in SMART goals. We define SMART goals as digital marketing KPIs (key performance indicators) and benchmarks that are:
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From a graphic designer and writer's perspective, we offer a unique viewpoint on the positive effects of content maps in the world of social media and blogging.
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From the desk of p80’s Senior Inbound Marketing Specialist Remember that one home maintenance project you took on a few years back?
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You’re already behind if you’re not paying attention to your competitors’ marketing.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
