Inbound Marketing for Manufacturers Blog

    5 Rules All Great Blog Post Titles Follow

    Blog posts add immeasurable (OK, actually very measurable) value to your company’s website. And although the content you choose to write about is crucial, there is another element that sometimes gets overlooked.

    We’re talking about blog post titles.

    Topics: Strategy Blogging Brand Awareness Tips

    Niche Content: 4 Strategies for 'Boring' B2Bs

    Creating content can be challenging, especially for niche industries that many consider to be “boring.” And although an industry may seem too dry to write about, it’s hard to ignore how effective content marketing can be when done correctly.

    Topics: Content Marketing Blogging Inbound Marketing Tips

    Content Marketing Writing Tips: How to Be Clear, Concise, & Strong

    Knowing how to create content is one thing. It’s another thing to know how to write clearly, concisely, and with strength in every article you create.

    And when it comes to writing for marketing, you want to provide your audience with the best user experience possible. But how do you achieve this?

    Topics: Content Marketing Blogging Inbound Marketing Tips

    How to Write a Business Blog Article Vs. Standard Website Copywriting

    If you don’t have much experience creating content, then you probably don’t fully understand the difference between writing blog posts for businesses and putting together website copywriting.

    Topics: B2B Content Marketing Blogging Tips online marketing plan

    5 Strategies for Marketers Working From Home

    With COVID-19, or the coronavirus, disrupting our lives and businesses, many of us are now finding ourselves in uncharted territory -- working from home. 

    Topics: Tips

    How to Create an SEO Strategy to Help You Rank Higher on Google

    Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website or your content are lacking either one of these, it's simply not optimized. 

    Topics: SEO Google Attract Inbound Marketing increasing website traffic Tips Search Engines

    How to Add a Website to Google Search Console: A Step by Step Guide

    Topics: SEO Google Websites Analytics Tips

    Manufacturing Video Production: 7 Camera Settings You Should Know


    A camera is difficult to navigate for beginners. It’s understandable why many new video producers choose to stay on the Auto setting. It’s a bright green “A” among a layout of strange symbols and controls. 

    Topics: Tips youtube video tutorial

    7 Tips for Location-Based Trade Show Advertising with Google Ads

    How do you promote your business at a trade show? Aside from attention-grabbing booth setups, you can reach attendees via their mobile devices with highly targeted Google Ads. 

    Topics: PPC Attract Tips Google Ads Advertising trade show strategy

    How Do Pillar Pages Attract Customers?

    Pillar pages, as they name implies, are a crucial component to an effective inbound marketing strategy. This post explains why!

    HubSpot Video
    Topics: increasing website traffic Tips video pillar pages