How do you promote your business at a trade show? Aside from attention-grabbing booth setups, you can reach attendees via their mobile devices with highly targeted Google Ads.
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Pillar pages, as they name implies, are a crucial component to an effective inbound marketing strategy. This post explains why!
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You’ve finished a beautiful new video and you’re ready to share it with the masses on YouTube. If you’re like me, this is when your workflow is derailed by a daunting blank “description” box. So I’m getting you back on track with some tips and best practices for getting the most from your video’s description.
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Finally manufacturers, the spotlight is on you. October 5th is Manufacturing Day in the United States. The intention of the day is to celebrate modern manufacturers and inspire the next generation of manufacturers. As the founders of the day put it: “MFG Day is designed to amplify the voice of individual manufacturers and coordinate a collective chorus of manufacturers with common concerns and challenges.” What are these challenges that manufacturers will address? Skilled labor shortage they face Connect with future generations Take charge of the public image of manufacturing Ensure the ongoing prosperity of the whole industry Pretty cool, right? Here’s how to participate.
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Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.
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Oh, I get it, believe me. You envisioned sitting down to write a blog post for your business and expertly crafting the words like Charles Dickens toiling under candlelight. You planned on relaxing afterward with a glass of bourbon.
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Congrats! Your marketing agency or department needs you to blog about an obscure piece of health care technology. Or it needs you to sow the seeds of content marketing on elastomer blend vs. photopolymer flexographic printing.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
