Inbound Marketing for Manufacturers Blog

    5 Tips for Manufacturing Website Redesign Success

    Once users land on your website, you have 10 seconds to show them the value your company offers before they leave. If you’re reading this, perhaps that’s happened all too often on your company’s website. Understanding how to execute a manufacturing website redesign (or any industry, really) that will interest and engage prospects will allow you to capture their attention in those first 10 seconds, turning them into leads and hopefully customers one day.

    Topics: Manufacturing Websites Design

    How to Add a Website to Google Search Console (Step by Step Guide)

    Topics: Google SEO Websites Tips Analytics

    3 Ways Small Business SEO Services Help You Compete with Giants

    You're kinda small, and your competition is very very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves. 

    Topics: SEO Google Social Media Websites Small Business Strategy

    Your B2B Prospects Are Judging Your Website

    More than 71% of B2B prospects start their research with a generic search to find potential partners. Although they’re looking for a product first, not a company, your first impression is crucial for getting on their short list.

    Your business is unique, so show your prospects what sets you apart from your competition.

    Topics: Websites B2B

    WordPress vs. HubSpot CMS Pros and Cons

    What is a CMS? 

    Topics: Websites CMS Inbound Marketing

    Jump Off the Website Redesign Hamster Wheel

    How many times has your B2B website been redesigned? Does it seem like every 3-5 years you go through a redesign process with the hope of better results? 

    Topics: B2B Websites Lead Generation

    Your B2B Website Isn't Broken. It's Your Marketing Strategy

    Picture this: You have a great B2B company (not too hard to imagine, right?). Your team does great work for great clients. You know without a doubt that if more prospects knew about you, you could grow your business like crazy!

    If you're like many of the B2B companies we talk to, you live that story every day. 

    Topics: B2B Inbound Marketing Websites Strategy Design

    Does Your B2B Website Suck?

    Let me guess: when you wonder if your B2B website sucks, the first thing you think about is the design.

    We hear it all the time. Everyone hates their website design after the first six months. While design is important, there are four even more important factors that determine the suckiness of your website.

    Topics: B2B Websites Lead Generation

    How to Improve Sales With Website Conversion Paths

    Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.

    Topics: Convert CTA Design Mobile Blogging Strategy Websites Usability Buyer Persona Landing Pages Lead Generation Inbound Marketing

    How to Improve SEO by Addressing Duplicate Content

    Topics: SEO Websites Strategy Design Mobile Content Marketing Inbound Marketing