Inbound Marketing for Manufacturers Blog

    B2B Customer Acquisition Cost Killing You? Try These 7 Tips


    They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

    Topics: SEO Social Media Websites Buyer Persona Strategy Email Marketing B2B Content Marketing Blogging Marketing Automation Buyer's Journey Lead Generation leads Inbound Sales video trade show strategy Keyword Research

    Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

    Blogging. Writing social media posts. Promoting your company’s products on its homepage.

    Topics: SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Email Marketing B2B Content Marketing Blogging Analytics Buyer's Journey Landing Pages Inbound Marketing Lead Generation Inbound Marketing Services Brand Awareness video Domain Authority Search Engines Keyword Research copywriting

    How Ignoring On-Page and Technical SEO Undermines Your Business


    Did you know that by ignoring on-page and technical SEO, you could be severely hurting your website traffic? And when your traffic decreases, so does your potential to create leads and drive new sales.

    Topics: SEO Websites Inbound Marketing Lead Scoring Domain Authority

    B2B Digital Marketing Agency Breakup? 6 Signs Your Agency Failed You

    (Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at fault in a failed partnership.)

    Topics: Close SEO Social Media Websites Small Business Strategy B2B Content Marketing Blogging Buyer's Journey Lead Generation Inbound Marketing Services B2B Marketing copywriting

    3 Ways Small Business SEO Services Help You Compete with Giants

    You're kinda small, and your competition is very, very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves. 

    Topics: SEO Google Social Media Websites Small Business Strategy

    5 Pillar Page Examples to Spark Creativity & Drive Web Traffic

    Topics: Websites increasing website traffic pillar pages B2B Marketing

    Website Copywriting Tips That Please Google AND Generate Leads

    Who’s ready for a trite football analogy!?

    Topics: Google Websites Content Marketing increasing website traffic Search Engines Keyword Research copywriting

    How to Know When It's Time to Modernize Your Website

    In today's high-speed world, a website can feel outdated a month after it's redesigned, at least to the team that worked on it. While a month or even a year may not be enough to make your site outdated, there are some surefire ways to determine if your website is outdated and in need of a redesign.




    Topics: SEO Websites Attract

    Can I Have Successful Inbound Marketing with my In-House Team?



    As an executive, you work hard to put the pieces in place to achieve your goals. 

    Sales and profitability are always items on your list of goals. That means successful inbound marketing should be one of the pieces on your radar. Let's take a look at the skill sets needed for inbound marketing success.

    Topics: SEO Social Media Websites Strategy CTA Analytics Inbound Marketing Inbound Marketing Services Brand Awareness Inbound Sales HubSpot Advertising B2B Marketing digital marketing Keyword Research

    Website Vs. Blog for Business Marketing: Which Do You Need?

     

    In today’s competitive world of e-commerce, it’s vital that you understand what tools to use that best suit your business. And if you’re just starting to construct your digital marketing “house,” you may ask yourself, “Do I need a blog or website for my business?

    Topics: Websites Small Business Blogging