Inbound Marketing for Manufacturers Blog

    How to Know When It's Time to Modernize Your Website

    In today's high-speed world, a website can feel outdated a month after it's redesigned, at least to the team that worked on it. While a month or even a year may not be enough to make your site outdated, there are some surefire ways to determine if your website is outdated and in need of a redesign.




    Topics: SEO Websites Attract

    Can I Have Successful Inbound Marketing with my In-House Team?



    As an executive, you work hard to put the pieces in place to achieve your goals. 

    Sales and profitability are always items on your list of goals. That means successful inbound marketing should be one of the pieces on your radar. Let's take a look at the skill sets needed for inbound marketing success.

    Topics: SEO Social Media Websites Strategy CTA Analytics Inbound Marketing Inbound Marketing Services Brand Awareness Inbound Sales HubSpot Advertising B2B Marketing digital marketing Keyword Research

    Website Vs. Blog for Business Marketing: Which Do You Need?

     

    In today’s competitive world of e-commerce, it’s vital that you understand what tools to use that best suit your business. And if you’re just starting to construct your digital marketing “house,” you may ask yourself, “Do I need a blog or website for my business?

    Topics: Websites Small Business Blogging

    Steal These Best B2B Blog Examples for 2021 (Not Literally)

    If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience.

    Topics: Websites B2B Blogging Inbound Marketing B2B Marketing

    8 Easy Ways to Know if Your Website is Optimized for B2B SEO

    Search Engine Optimization (SEO) is the key to earning relevant traffic for your website. If your website is SEO friendly, your site is much more likely to rank higher in SERPs. To put it simply, in order to "do better" in Google or other search engines, your site must be SEO friendly!

    Topics: SEO Websites Attract

    How to Add a Website to Google Search Console: A Step by Step Guide

    Topics: SEO Google Websites Analytics Tips

    7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

    Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

    Topics: Social Media Websites Buyer Persona Strategy CTA Email Marketing Content Marketing Blogging Buyer's Journey Manufacturing Landing Pages Inbound Marketing Lead Generation Brand Awareness B2B Marketing

    5 Tips for Manufacturing Website Redesign Success

    Once users land on your website, you have 10 seconds to show them the value your company offers before they leave. If you’re reading this, perhaps that’s happened all too often on your company’s website. Understanding how to execute a manufacturing website redesign (or any industry, really) that will interest and engage prospects will allow you to capture their attention in those first 10 seconds, turning them into leads and hopefully customers one day.

    Topics: Websites Design Manufacturing

    3 Ways Small Business SEO Services Help You Compete with Giants

    You're kinda small, and your competition is very very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves. 

    Topics: SEO Google Social Media Websites Small Business Strategy

    Your B2B Prospects Are Judging Your Website

    More than 71% of B2B prospects start their research with a generic search to find potential partners. Although they’re looking for a product first, not a company, your first impression is crucial for getting on their short list.

    Your business is unique, so show your prospects what sets you apart from your competition.

    Topics: Websites B2B