Inbound Marketing for Manufacturers Blog

    Ashley Wilson-Rew

    Ashley Wilson-Rew

    Recent Posts by Ashley Wilson-Rew:

    7 Tips for Location-Based Trade Show Advertising with Google Ads

    How do you promote your business at a trade show? Aside from attention-grabbing booth setups, you can reach attendees via their mobile devices with highly targeted Google Ads. 

    Topics: PPC Attract Tips Google Ads Advertising trade show strategy

    6 Databox Alternatives: Marketing Dashboards & Reporting Tools

    If you work in digital marketing, you’ve heard of Databox. Maybe you’ve even used Databox. It’s a pretty neat online marketing analytics tool - convenient, timely, interactive, and groundbreaking in many ways. However, it’s not the best option for all businesses.

    Topics: Analytics Reporting

    The 5 P's of a Successful Manufacturing Marketing Strategy

    What does every successful marketing strategy have in common? Look closely and you'll find these 5 traits in every aspect of the campaign:

    Topics: Strategy B2B Manufacturing Inbound Marketing

    10 PPC Advertising Questions to Ask Your AdWords Agency

    Editor's Note: This blog was originally published on June 27th, 2016. It was updated in March of 2019 to reflect updated information. 

    Most businesspeople don't have in-depth knowledge of AdWords. Realistically, the majority of our clients have zero AdWords experience when they come to us for assistance. Not only do they have no idea how AdWords works, but they also have no idea how an AdWords agency works, or what to expect from their PPC advertising agency

    AdWords agencies are like snowflakes - no two companies are quite the same. However, they fall into two general categories: some PPC agencies work by taking advantage of unsuspecting businesses, and others truly put their heart and soul into getting results for their clients. We call the former black hat agencies - check out these horror stories to learn more about bad practices.

    How do you know which type of agency you're working with? We've put together ten questions you should be asking an agency before you sign ANY type of contract.

    Topics: PPC

    Google Ads' Expanded Text Ads Now Have 3 Headlines & 2 Descriptions

    As of August 16, 2018, Google Ads now allow 3 headlines and 2 descriptions (rather than 2 headlines and 1 description). Google says:

    Topics: Google PPC Google Ads Advertising Search Engines

    Why Did My Inbound Linking Domains Suddenly Spike?

    Hi friends! It's the summer of 2018, and many states are experiencing unusually high temperatures. Guess what? Your inbound link volumes may also be hitting unusual heights.

    If you track your inbound link volume and/or MozRank, you may have noticed some odd data around the beginning of May. Inbound links went WAY up, and your MozRank may have seen a correlated decline. 

    You didn't change anything, and you don't think there was any weird activity going on around that time. So what happened? Turns out Moz made some big changes in how they track inbound links!

    Topics: SEO Google HubSpot Inbound Linking Domain Authority Moz

    Inbound Marketing & HubSpot Generate 1,328 Leads for McHone Industries

    McHone Industries started out as a single-facility small-town manufacturing operation in Salamanca, NY. They struggled to fill their one facility with work. Now, they’re seeing business growth beyond their wildest dreams.

    Topics: B2B Content Marketing Blogging Manufacturing Inbound Marketing Lead Generation HubSpot

    6 Hilariously Unforgettable Halloween Marketing Campaigns (+ BONUS TIPS)


    Halloween is fun. It's scary. It's sweet. Halloween is all-around an incredible American experience. Like every other holiday, it's also a chance for brands to flex their creativity with Halloween marketing campaigns. This holiday is especially fun for me, because I enjoy seeing how companies push the boundaries of what makes good "marketing."

    These companies serve us new unforgettable advertisements every single year. They're highly entertaining, but they're ALSO perfect learning experiences for your own marketing. With each example, I'll give a quick point on what I believe made them successful or unsuccessful, and what you can take away from the campaign. 

    Without further ado, here are 7 Halloween marketing campaigns that I, at least, will never forget.

    Topics: Buyer Persona Content Marketing Delight Brand Awareness

    Manufacturer Marketing ROI: 11+ Statistics Your Boss Will Love

    The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies are purposefully resisting this status quo upheaval. Others simply don't know where to start.

    Is your company still lagging behind the trend? Do you desperately need help to succeed online? Here are some stats that might convince your boss to seriously consider revamping your marketing strategy.

    Topics: Strategy Curated Goodness Manufacturing Inbound Marketing Statistics

    What Is Content? Back to Basics with Inbound Marketing 101.

    Around here, we talk a lot about inbound marketing and content marketing. We also mention that you need relevant, high-quality content for your marketing efforts to produce results. 

    Topics: Content Marketing Inbound Marketing