Inbound Marketing for Manufacturers Blog

    Ashley Wilson-Rew

    Ashley Wilson-Rew

    Recent Posts by Ashley Wilson-Rew:

    Inbound Marketing Pricing: How Much Does Inbound Cost? [Infographic]

    Before getting into the meat of this post... if you're looking for a quick answer, you can check out our inbound marketing pricing page

    What makes up the cost of inbound marketing? What can you expect to pay, and how much should you budget for your marketing efforts?

    Topics: Infographic Inbound Marketing Inbound Marketing Services

    10 PPC Advertising Questions to Ask Your AdWords Agency

    Editor's Note: This blog was originally published on June 27th, 2016. It was updated in March of 2019 to reflect updated information. 

    Most businesspeople don't have in-depth knowledge of AdWords. Realistically, the majority of our clients have zero AdWords experience when they come to us for assistance. Not only do they have no idea how AdWords works, but they also have no idea how an AdWords agency works, or what to expect from their PPC advertising agency

    AdWords agencies are like snowflakes - no two companies are quite the same. However, they fall into two general categories: some PPC agencies work by taking advantage of unsuspecting businesses, and others truly put their heart and soul into getting results for their clients. We call the former black hat agencies - check out these horror stories to learn more about bad practices.

    How do you know which type of agency you're working with? We've put together ten questions you should be asking an agency before you sign ANY type of contract.

    Topics: PPC

    How to rank on Google in 2019 and beyond: Are keywords still relevant?

    Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website & content are lacking either one of these, it's simply not optimized. That means fewer traffic, leads, and customers from organic (aka free) channels.

    Spoiler: keywords are NOT dead. Shifting search engine algorithms and new user behaviors have simply changed how keywords trigger content. Adapting your SEO approach to match these new triggers is the secret to maintaining & improving your rankings.

    Topics: SEO Google Attract Inbound Marketing increasing website traffic Tips Search Engines

    Google Ads' Expanded Text Ads Now Have 3 Headlines & 2 Descriptions

    As of August 16, 2018, Google Ads now allow 3 headlines and 2 descriptions (rather than 2 headlines and 1 description). Google says:

    Topics: Google PPC Google Ads Advertising Search Engines

    Moz Link Explorer: Why did my inbound linking domains suddenly spike / MozRank suddenly drop?

    Hi friends! It's the summer of 2018, and many states are experiencing unusually high temperatures. Guess what? Your inbound link volumes may also be hitting unusual heights.

    If you track your inbound link volume and/or MozRank, you may have noticed some odd data around the beginning of May. Inbound links went WAY up, and your MozRank may have seen a correlated decline. 

    You didn't change anything, and you don't think there was any weird activity going on around that time. So what happened? Turns out Moz made some big changes in how they track inbound links!

    Topics: SEO Google HubSpot Inbound Linking Domain Authority Moz

    Inbound Marketing & HubSpot Generate 1,328 Leads for McHone Industries

    McHone Industries started out as a single-facility small-town manufacturing operation in Salamanca, NY. They struggled to fill their one facility with work. Now, they’re seeing business growth beyond their wildest dreams.

    Topics: B2B Content Marketing Blogging Manufacturing Inbound Marketing Lead Generation HubSpot

    How to Add a Website to Google Search Console (Step by Step Guide)

    Topics: SEO Google Websites Analytics Tips

    25 Ways to Increase Brand Awareness with Inbound Marketing

    Increase your B2B Brand Awareness in 4-Steps!

    One of the top concerns among our clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Sound familiar?

    Topics: Strategy B2B Inbound Marketing Inbound Marketing Services Brand Awareness

    33 B2B Marketing Statistics Show Why Your Current Strategy Blows

    Not everything that blows is bad. The wind blows on a hot day and cools the sweat on your forehead. We blow out birthday candles to celebrate another year of life. But your marketing strategy... If that blows, it means trouble for your business. 

    The good news is an unsuccessful marketing strategy means you have a ton of opportunity for quick wins and major improvements. Among all the clients I work with, the ones who show the fastest and most impressive growth are those who were struggling the most when they partnered with us. (See: McHone Industries saw a 1500% increase in leads over 6 months).

    Do you feel like you're not getting the results you want from your marketing? Here are a bunch of B2B marketing statistics that can point you in the right direction. (My personal favorite is #18!)

    Topics: Buyer Persona Small Business Strategy B2B Buyer's Journey Statistics

    6 Hilariously Unforgettable Halloween Marketing Campaigns (+ BONUS TIPS)


    Halloween is fun. It's scary. It's sweet. Halloween is all-around an incredible American experience. Like every other holiday, it's also a chance for brands to flex their creativity with Halloween marketing campaigns. This holiday is especially fun for me, because I enjoy seeing how companies push the boundaries of what makes good "marketing."

    These companies serve us new unforgettable advertisements every single year. They're highly entertaining, but they're ALSO perfect learning experiences for your own marketing. With each example, I'll give a quick point on what I believe made them successful or unsuccessful, and what you can take away from the campaign. 

    Without further ado, here are 7 Halloween marketing campaigns that I, at least, will never forget.

    Topics: Buyer Persona Content Marketing Delight Brand Awareness