Inbound Marketing for Manufacturers Blog

    Ashley Wilson-Rew

    Ashley Wilson-Rew

    Recent Posts by Ashley Wilson-Rew:

    7 Tips for Location-Based Trade Show Advertising with Google Ads

    How do you promote your business at a trade show? Aside from attention-grabbing booth setups, you can reach attendees via their mobile devices with highly targeted Google Ads. 

    Topics: PPC Attract Tips Google Ads Advertising trade show strategy

    6 Databox Alternatives: Marketing Dashboards & Reporting Tools

    If you work in digital marketing, you’ve heard of Databox. Maybe you’ve even used Databox. It’s a pretty neat online marketing analytics tool - convenient, timely, interactive, and groundbreaking in many ways. However, it’s not the best option for all businesses.

    Topics: Analytics Reporting

    20 Must-Know Statistics for Implementing Marketing Automation & Lead Nurturing Workflows

    According to Software Advice's Marketing Automation Buyer Report, 85% of manufacturers cited the need to nurture leads due to a relatively long sales cycle associated with their product. 

    You may believe that your inbound marketing tactics will be over at lead generation --  but, you're wrong. In order to carry out a lead during the marketing funnel process, you need to nurture it. Lead nurturing is a vital role for all inbound marketers in order to gain valuable and sustainable relationships.

    Manufacturing has a long buying cycle -- which is why lead nurturing is especially essential for this industry. B2B companies should be making consistent contact with prospects at all stages of the buying cycle to receive all of the awesome benefits of lead nurturing.

    Topics: Close Strategy Lead Nurturing Email Marketing B2B

    The 5 P's of a Successful Manufacturing Marketing Strategy

    What does every successful marketing strategy have in common? If you look closely, you'll find these five traits in every aspect of the campaign:

    1. Pertinent
    2. Profitable
    3. Practical
    4. Provocative
    5. Plugged-in

    Everything you create, post, publish, and share should follow all of these P's to make your manufacturing business strategy more successful.

    Topics: Strategy B2B Manufacturing Inbound Marketing

    Inbound Marketing Pricing: How Much Does Inbound Cost? [Infographic]

    Before getting into the meat of this post... if you're looking for a quick answer, you can check out our inbound marketing pricing page

    What makes up the cost of inbound marketing? What can you expect to pay, and how much should you budget for your marketing efforts?

    Topics: Infographic Inbound Marketing Inbound Marketing Services

    10 PPC Advertising Questions to Ask Your AdWords Agency

    Editor's Note: This blog was originally published on June 27th, 2016. It was updated in March of 2019 to reflect updated information. 

    Most businesspeople don't have in-depth knowledge of AdWords. Realistically, the majority of our clients have zero AdWords experience when they come to us for assistance. Not only do they have no idea how AdWords works, but they also have no idea how an AdWords agency works, or what to expect from their PPC advertising agency

    AdWords agencies are like snowflakes - no two companies are quite the same. However, they fall into two general categories: some PPC agencies work by taking advantage of unsuspecting businesses, and others truly put their heart and soul into getting results for their clients. We call the former black hat agencies - check out these horror stories to learn more about bad practices.

    How do you know which type of agency you're working with? We've put together ten questions you should be asking an agency before you sign ANY type of contract.

    Topics: PPC

    How to rank on Google in 2019 and beyond: Are keywords still relevant?

    Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website & content are lacking either one of these, it's simply not optimized. That means fewer traffic, leads, and customers from organic (aka free) channels.

    Spoiler: keywords are NOT dead. Shifting search engine algorithms and new user behaviors have simply changed how keywords trigger content. Adapting your SEO approach to match these new triggers is the secret to maintaining & improving your rankings.

    Topics: SEO Google Attract Inbound Marketing increasing website traffic Tips Search Engines

    Google Ads' Expanded Text Ads Now Have 3 Headlines & 2 Descriptions

    As of August 16, 2018, Google Ads now allow 3 headlines and 2 descriptions (rather than 2 headlines and 1 description). Google says:

    Topics: Google PPC Google Ads Advertising Search Engines

    Moz Link Explorer: Why did my inbound linking domains suddenly spike / MozRank suddenly drop?

    Hi friends! It's the summer of 2018, and many states are experiencing unusually high temperatures. Guess what? Your inbound link volumes may also be hitting unusual heights.

    If you track your inbound link volume and/or MozRank, you may have noticed some odd data around the beginning of May. Inbound links went WAY up, and your MozRank may have seen a correlated decline. 

    You didn't change anything, and you don't think there was any weird activity going on around that time. So what happened? Turns out Moz made some big changes in how they track inbound links!

    Topics: SEO Google HubSpot Inbound Linking Domain Authority Moz

    Inbound Marketing & HubSpot Generate 1,328 Leads for McHone Industries

    McHone Industries started out as a single-facility small-town manufacturing operation in Salamanca, NY. They struggled to fill their one facility with work. Now, they’re seeing business growth beyond their wildest dreams.

    Topics: B2B Content Marketing Blogging Manufacturing Inbound Marketing Lead Generation HubSpot