Inbound Marketing for Manufacturers Blog

    Ashley Wilson-Rew

    Ashley Wilson-Rew

    Recent Posts by Ashley Wilson-Rew:

    Moz Link Explorer: Why did my inbound linking domains suddenly spike / MozRank suddenly drop?

    Hi friends! It's the summer of 2018, and many states are experiencing unusually high temperatures. Guess what? Your inbound link volumes may also be hitting unusual heights.

    If you track your inbound link volume and/or MozRank, you may have noticed some odd data around the beginning of May. Inbound links went WAY up, and your MozRank may have seen a correlated decline. 

    You didn't change anything, and you don't think there was any weird activity going on around that time. So what happened? Turns out Moz made some big changes in how they track inbound links!

    Topics: SEO Google HubSpot Inbound Linking Domain Authority Moz

    Inbound Marketing & HubSpot Generate 1,328 Leads for McHone Industries

    McHone Industries started out as a single-facility small-town manufacturing operation in Salamanca, NY. They struggled to fill their one facility with work. Now, they’re seeing business growth beyond their wildest dreams.

    Topics: B2B Content Marketing Blogging Manufacturing Inbound Marketing Lead Generation HubSpot

    How to Add a Website to Google Search Console (Step by Step Guide)

    Topics: SEO Google Websites Analytics Tips

    25 Ways to Increase Brand Awareness with Inbound Marketing

    Grab Your B2B Brand Awareness Guide!

    One of the top concerns among our clients is a lack of brand awareness. They have so many great things to offer, but no one seems to know they exist. Sound familiar?

    Topics: Strategy B2B Inbound Marketing Inbound Marketing Services Brand Awareness

    33 B2B Marketing Statistics Show Why Your Current Strategy Blows

    Not everything that blows is bad. The wind blows on a hot day and cools the sweat on your forehead. We blow out birthday candles to celebrate another year of life. But your marketing strategy... If that blows, it means trouble for your business. 

    The good news is an unsuccessful marketing strategy means you have a ton of opportunity for quick wins and major improvements. Among all the clients I work with, the ones who show the fastest and most impressive growth are those who were struggling the most when they partnered with us. (See: McHone Industries saw a 1500% increase in leads over 6 months).

    Do you feel like you're not getting the results you want from your marketing? Here are a bunch of B2B marketing statistics that can point you in the right direction. (My personal favorite is #18!)

    Topics: Buyer Persona Small Business Strategy B2B Buyer's Journey Statistics

    7 Hilariously Unforgettable Halloween Marketing Campaigns (+ BONUS TIPS)


    Halloween is fun. It's scary. It's sweet. Halloween is all-around an incredible American experience. Like every other holiday, it's also a chance for brands to flex their creativity with Halloween marketing campaigns. This holiday is especially fun for me, because I enjoy seeing how companies push the boundaries of what makes good "marketing."

    These companies serve us new unforgettable advertisements every single year. They're highly entertaining, but they're ALSO perfect learning experiences for your own marketing. With each example, I'll give a quick point on what I believe made them successful or unsuccessful, and what you can take away from the campaign. 

    Without further ado, here are 7 Halloween marketing campaigns that I, at least, will never forget.

    Topics: Buyer Persona Content Marketing Delight Brand Awareness

    Manufacturer Marketing ROI: 11+ Statistics Your Boss Will Love

    The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies are purposefully resisting this status quo upheaval. Others simply don't know where to start.

    Is your company still lagging behind the trend? Do you desperately need help to succeed online? Here are some stats that might convince your boss to seriously consider revamping your marketing strategy.

    Topics: Strategy Curated Goodness Manufacturing Inbound Marketing Statistics

    What Is Content? Back to Basics with Inbound Marketing 101.

    Around here, we talk a lot about inbound marketing and content marketing. We also mention that you need relevant, high-quality content for your marketing efforts to produce results. 

    Topics: Content Marketing Inbound Marketing

    What Makes a Kick-Ass Keyword for B2B SEO?

    Can your keywords fight crime? Can they pull off a handlebar moustache and leather motorcycle pants? Can they walk away from explosions without looking?

    Topics: SEO Small Business Strategy

    3 Ways Small Business SEO Services Help You Compete with Giants

    You're kinda small, and your competition is very very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves. 

    Topics: SEO Google Social Media Websites Small Business Strategy