Inbound Marketing for Manufacturers Blog

    Christopher Michel

    Recent Posts by Christopher Michel:

    Mastering Brand Storytelling for Healthcare Technology Marketing in 5 Steps

    How you tell your brand’s story impacts all the content you produce to convert new visitors to leads, and later, happy customers. Your brand storytelling helps prospects engage with your company on a much deeper level and develop a personal connection.  

    Topics: Lead Nurturing Healthcare Technology Marketing

    How to Market a SaaS Business | Medical Technology Marketing

    Medical SaaS companies face some unique challenges when it comes to brand awareness and lead generation.

    Topics: Healthcare Technology Marketing medical technology marketing SaaS business

    5 Great Elements of Digital Marketing for Medical Devices

    Increasing website traffic is the second-highest priority for companies using content marketing

    Topics: Healthcare Technology Marketing digital marketing

    Increasing B2B SaaS Content Marketing Lifespans in 5 Ways

     

    Topics: Content Marketing B2B Marketing Healthcare Technology Marketing

    Finding Your Inbound Marketing Agency in Healthcare Technology

    Whether your company is selling healthcare enterprise software to large hospital systems or independently-owned dental offices, healthcare technology marketing has unique challenges. 

    Topics: Inbound Marketing Inbound Marketing Services Healthcare Technology Marketing

    Generating Leads When Healthcare Tech Trade Shows are Canceled

    Trade show cancellations caused by the COVID-19 pandemic have already put a big dent in this year’s lead generation and sales for many medical device and medical software companies. 

    Topics: trade show strategy B2B Leads Healthcare Technology Marketing

    The Buyer's Journey: Developing an Inbound Marketing Plan for Healthcare Tech


    The buyer's journey represents the process a prospect goes through to become a satisfied customer. An almost universal concept, anybody considering a new product or service has gone down this road.  

    Topics: Buyer's Journey Inbound Marketing

    Engaging Leads Through Marketing Automation in Healthcare Technology

    Marketing automation has become a favorite tool among marketers. Almost 50% of all companies use marketing automation as part of their digital marketing strategy to nurture leads.

    Topics: Marketing Automation Healthcare Technology Marketing

    6 Lead Nurturing Email Templates for Healthcare Tech Marketers

    A prospect’s email address is a precious commodity.

    Topics: Lead Nurturing Healthcare Technology Marketing

    Transitioning from Trade Shows to Digital Marketing

    Trade shows are the lifeblood of lead generation efforts for many manufacturers. 

    Topics: Inbound Marketing increasing website traffic trade show strategy