You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals.
Christopher Michel, on October 21, 2020 // 9:30 AM
4 minute read
You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals.
Christopher Michel, on August 05, 2020 // 8:00 AM
3 minute read
How you tell your brand’s story impacts all the content you produce to convert new visitors to leads, and later, happy customers. Your brand storytelling helps prospects engage with your company on a much deeper level and develop a personal connection.
Christopher Michel, on July 29, 2020 // 8:00 AM
3 minute read
Medical SaaS companies face some unique challenges when it comes to brand awareness and lead generation.
Christopher Michel, on July 22, 2020 // 8:00 AM
3 minute read
Increasing website traffic is the second-highest priority for companies using content marketing.
Christopher Michel, on July 15, 2020 // 1:06 PM
2 minute read
Christopher Michel, on July 02, 2020 // 9:50 AM
4 minute read
Whether your company is selling healthcare enterprise software to large hospital systems or independently-owned dental offices, healthcare technology marketing has unique challenges.
Christopher Michel, on June 25, 2020 // 10:28 AM
4 minute read
Trade show cancellations caused by the COVID-19 pandemic have already put a big dent in this year’s lead generation and sales for many medical device and medical software companies.
Christopher Michel, on June 01, 2020 // 9:48 PM
3 minute read
The buyer's journey represents the process a prospect goes through to become a satisfied customer. An almost universal concept, anybody considering a new product or service has gone down this road.
Christopher Michel, on May 11, 2020 // 2:29 PM
3 minute read
Marketing automation has become a favorite tool among marketers. Almost 50% of all companies use marketing automation as part of their digital marketing strategy to nurture leads.
Christopher Michel, on May 04, 2020 // 8:00 AM
4 minute read
A prospect’s email address is a precious commodity.
