Inbound Marketing Blog by protocol 80

Christopher Michel

3 B2B Healthcare SEO Strategy Mistakes (& How to Cure Them)

by Christopher Michel, on March 12, 2021 // 9:15 AM

6 minute read

There’s nothing worse than putting effort into creating a website full of useful content, only to have it buried deep in the search engine results pages.

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Topics: SEO Healthcare Technology Marketing

How to Develop Healthcare Technology Buyer Personas for B2B Marketing

by Christopher Michel, on February 26, 2021 // 9:00 AM

6 minute read

How well do you know the prospect you’re hoping to make your next satisfied customer?

Do you know much about their day to day at work? What are the pain points of working in their industry? Or what about the resources they turn to?

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Topics: Buyer Persona Healthcare Technology Marketing

Trade Show Marketing: The Transition to Digital Marketing

by Christopher Michel, on February 18, 2021 // 10:00 AM

4 minute read

Trade shows used to be the lifeblood of lead generation efforts for many manufacturers.

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Topics: Inbound Marketing increasing website traffic trade show strategy

21 Stats for (re)Developing a B2B Digital Marketing Strategy in 2021

by Christopher Michel, on February 17, 2021 // 4:30 PM

4 minute read

You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals.

2 Comments

Topics: Buyer Persona Small Business Strategy B2B Buyer's Journey Statistics

Using B2B Healthcare Content Marketing to Increase Reach of Tech Demos

by Christopher Michel, on February 16, 2021 // 8:00 AM

3 minute read

Content marketing is one of the most powerful tools in modern marketing, especially in the healthcare tech industry.

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Topics: Content Marketing Inbound Sales Healthcare Technology Marketing

How to Use Hashtags for B2B Healthcare Social Media Marketing

by Christopher Michel, on February 04, 2021 // 1:15 PM

7 minute read

If you’ve seen any ad lately, chances are there’s something hashtagged in it.

Hashtags have become a standard part of marketing campaigns. They’re a quick and simple way to maximize the reach of a piece of content.

2 Comments

Topics: Facebook Social Media Twitter LinkedIn Healthcare Technology Marketing Hashtags

Mastering Brand Storytelling for Healthcare Technology Marketing in 5 Steps

by Christopher Michel, on August 05, 2020 // 8:00 AM

3 minute read

How you tell your brand’s story impacts all the content you produce to convert new visitors to leads, and later, happy customers. Your brand storytelling helps prospects engage with your company on a much deeper level and develop a personal connection.

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Topics: Lead Nurturing Healthcare Technology Marketing