Inbound Marketing for Manufacturers Blog

A B2B medical marketing prospect’s email address is a precious commodity.

Most people don’t freely give out their email address unless they’re getting something valuable in return. No one wants to inadvertently sign up for spam or an unwanted free trial. So, how do you nurture a B2B buyer persona with something more tasty -- something valuable, educational, and relevant to their pain points?

Talk with any successful digital marketer, and the #1 thing they’ll tell you is the foundation of any lead-generating, sales-converting, customer-delighting strategy is content. 

There’s nothing worse than putting effort into creating a website full of useful content, only to have it buried deep in the search engine results pages. 

How well do you know the prospect you’re hoping to make your next satisfied customer? 

Do you know much about their day to day at work? What are the pain points of working in their industry? Or what about the resources they turn to? 

Trade shows used to be the lifeblood of lead generation efforts for many manufacturers. 

You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals. 

Content marketing is one of the most powerful tools in modern marketing, especially in the healthcare tech industry. 

If you’ve seen any ad lately, chances are there’s something hashtagged in it. 

Hashtags have become a standard part of marketing campaigns. They’re a quick and simple way to maximize the reach of a piece of content.

How you tell your brand’s story impacts all the content you produce to convert new visitors to leads, and later, happy customers. Your brand storytelling helps prospects engage with your company on a much deeper level and develop a personal connection.  

Medical SaaS companies face some unique challenges when it comes to brand awareness and lead generation.