Inbound Marketing for Manufacturers Blog

    Christopher Michel

    Recent Posts by Christopher Michel:

    3 B2B Healthcare SEO Strategy Mistakes (& How to Cure Them)

    There’s nothing worse than putting effort into creating a website full of useful content, only to have it buried deep in the search engine results pages. 

    Topics: SEO Healthcare Technology Marketing

    How to Develop Healthcare Technology Buyer Personas for B2B Marketing

    How well do you know the prospect you’re hoping to make your next satisfied customer? 

    Do you know much about their day to day at work? What are the pain points of working in their industry? Or what about the resources they turn to? 

    Topics: Buyer Persona Healthcare Technology Marketing

    Trade Show Marketing: The Transition to Digital Marketing

    Trade shows used to be the lifeblood of lead generation efforts for many manufacturers. 

    Topics: Inbound Marketing increasing website traffic trade show strategy

    21 Stats for (re)Developing a B2B Digital Marketing Strategy in 2021

    You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals. 

    Topics: Buyer Persona Small Business Strategy B2B Buyer's Journey Statistics

    Using B2B Healthcare Content Marketing to Increase Reach of Tech Demos

    Content marketing is one of the most powerful tools in modern marketing, especially in the healthcare tech industry. 

    Topics: Content Marketing Inbound Sales Healthcare Technology Marketing

    How to Use Hashtags for B2B Healthcare Social Media Marketing

    If you’ve seen any ad lately, chances are there’s something hashtagged in it. 

    Hashtags have become a standard part of marketing campaigns. They’re a quick and simple way to maximize the reach of a piece of content.

    Topics: Facebook Social Media Twitter LinkedIn Healthcare Technology Marketing Hashtags

    Mastering Brand Storytelling for Healthcare Technology Marketing in 5 Steps

    How you tell your brand’s story impacts all the content you produce to convert new visitors to leads, and later, happy customers. Your brand storytelling helps prospects engage with your company on a much deeper level and develop a personal connection.  

    Topics: Lead Nurturing Healthcare Technology Marketing

    How to Market a SaaS Business | Medical Technology Marketing

    Medical SaaS companies face some unique challenges when it comes to brand awareness and lead generation.

    Topics: Healthcare Technology Marketing medical technology marketing SaaS business

    5 Great Elements of Digital Marketing for Medical Devices

    Increasing website traffic is the second-highest priority for companies using content marketing

    Topics: Healthcare Technology Marketing digital marketing

    Increasing B2B SaaS Content Marketing Lifespans in 5 Ways

     

    Topics: Content Marketing B2B Marketing Healthcare Technology Marketing