INBOUND MARKETING BLOG

How to Market a SaaS Business | Medical Technology Marketing

• By Christopher Michel

Medical SaaS companies face some unique challenges when it comes to brand awareness and lead generation.

5 Great Elements of Digital Marketing for Medical Devices

• By Christopher Michel

Increasing website traffic is the second-highest priority for companies using content marketing.

Increasing B2B SaaS Content Marketing Lifespans in 5 Ways

• By Christopher Michel

Generating Leads When Healthcare Tech Trade Shows are Canceled

• By Christopher Michel

Trade show cancellations caused by the COVID-19 pandemic have already put a big dent in this year’s lead generation and sales for many medical device and medical software companies.

Developing an Inbound Marketing Plan for Healthcare Tech

• By Christopher Michel

The buyer's journey represents the process a prospect goes through to become a satisfied customer. An almost universal concept, anybody considering a new product or service has gone down this road.

Engaging Leads Through Marketing Automation in Healthcare Technology

• By Christopher Michel

Marketing automation has become a favorite tool among marketers. Almost 50% of all companies use marketing automation as part of their digital marketing strategy to nurture leads.

5 Steps to Building Brand Voice in Healthcare Tech

• By Christopher Michel

What your company says and how it says it are extremely important as you engage with prospects. If you’re not “speaking” to them in a way that’s actually representative of your company and who it is, you run the risk of confusing and disappointing them.

10 Digital Marketing Metrics Healthcare Tech Marketers Should Watch

• By Christopher Michel

Digital marketing can be a complicated animal.

Content That Matters in Healthcare Tech Marketing

• By Christopher Michel

With the right content, your company can be part of a prospect’s buyer’s journey at any stage, providing them with the information they need when they need it. The right content keeps prospects engaged and coming back to learn more.

5 Strategies for Marketers Working From Home

• By Christopher Michel

With COVID-19, or the coronavirus, disrupting our lives and businesses, many of us are now finding ourselves in uncharted territory -- working from home.