INBOUND MARKETING BLOG

How to Use Hashtags for B2B Healthcare Social Media Marketing

• By Christopher Michel

If you’ve seen any ad lately, chances are there’s something hashtagged in it. Hashtags have become a standard part of marketing campaigns. They’re a quick and simple way to maximize the reach of a piece of content.

Mastering Brand Storytelling for Healthcare Technology Marketing in 5 Steps

• By Christopher Michel

How you tell your brand’s story impacts all the content you produce to convert new visitors to leads, and later, happy customers. Your brand storytelling helps prospects engage with your company on a much deeper level and develop a personal connection.

How to Market a SaaS Business | Medical Technology Marketing

• By Christopher Michel

Medical SaaS companies face some unique challenges when it comes to brand awareness and lead generation.

5 Great Elements of Digital Marketing for Medical Devices

• By Christopher Michel

Increasing website traffic is the second-highest priority for companies using content marketing.

Increasing B2B SaaS Content Marketing Lifespans in 5 Ways

• By Christopher Michel

Generating Leads When Healthcare Tech Trade Shows are Canceled

• By Christopher Michel

Trade show cancellations caused by the COVID-19 pandemic have already put a big dent in this year’s lead generation and sales for many medical device and medical software companies.

Developing an Inbound Marketing Plan for Healthcare Tech

• By Christopher Michel

The buyer's journey represents the process a prospect goes through to become a satisfied customer. An almost universal concept, anybody considering a new product or service has gone down this road.

Engaging Leads Through Marketing Automation in Healthcare Technology

• By Christopher Michel

Marketing automation has become a favorite tool among marketers. Almost 50% of all companies use marketing automation as part of their digital marketing strategy to nurture leads.

5 Steps to Building Brand Voice in Healthcare Tech

• By Christopher Michel

What your company says and how it says it are extremely important as you engage with prospects. If you’re not “speaking” to them in a way that’s actually representative of your company and who it is, you run the risk of confusing and disappointing them.

10 Digital Marketing Metrics Healthcare Tech Marketers Should Watch

• By Christopher Michel

Digital marketing can be a complicated animal.