May 29
Content Marketing Advice In Just 1 Sentence
With the growth in popularity of content marketing comes people asking for content marketing advice. Curata posted an infographic about the best content marketing advice summed up in just one sentence. In compiling the answers via a LinkedIn poll, they found that most marketers answers could be bucketed into 4 categories: strategy, creation, audience and analytics.
Read more5 Emailing Marketing Messages That Go Beyond A Newsletter
If you have an email marketing list, you no doubt have sent the common newsletter email. Maybe you send it once a week, month, quarter, etc... Email marketing newsletters tend to have newsy topics in them, along with some hopeful action for a sale.
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May 27
5 Steps for Starting a Website Redesign
Getting a new website is fun and exciting, but a redesigned website doesn't automatically mean you'll find success with it. Too many businesses make the wrong assumption that just because it's new, it works. That's just not the case. A website redesign should be carefully thought out, planned, and while it might seem like an interesting thing to learn, it really should be handled by the pros.
Read moreHow To Convert Website Visitors Into Leads
Every business wants to maximize their marketing investments by generating more revenue. Whether you can or you can't sell directly online, you have to have a strategy to convert website visitors into leads.
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May 15
Why are Meta Descriptions Important?
First, what is a meta description? A meta description is a short description of a website page. Think of it as a mini-summary. You won't find this summary when you are actually viewing the pages, it lives in the HTML behind the scenes. It will tell a search engine bot/spider what each page is all about.
Read moreExample Emails For Your Email Marketing Campaigns
You've setup a MailChimp account and you're excited to start getting in front of your buyer persona on a regular basis. The only problem is, you don't know what to send them... bummer...
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
