First, what is a meta description? A meta description is a short description of a website page. Think of it as a mini-summary. You won't find this summary when you are actually viewing the pages, it lives in the HTML behind the scenes. It will tell a search engine bot/spider what each page is all about.
Read moreYou've setup a MailChimp account and you're excited to start getting in front of your buyer persona on a regular basis. The only problem is, you don't know what to send them... bummer...
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Has your business decided to get a new website? As you are probably aware, someone at the business has to be the direct contact for the website design firm...we'll call this person the "project manager". Chances are good that this "project manager" has not lead a website project before, but they were put in charge because of either their position in the company or because they are thought of as being the most "technie". Not always the best way to choose that person, but it happens...so let's run through how to successfully manage a website project for your business.
Read moreIn this video, we take a look at the data from a report by Return Path on effective email marketing subject lines. That report can be found here:
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Yesterday's blog post was about getting started with inbound marketing. Hopefully your business has already made that decision and are ready to move forward.
Read moreIf you're reading this, you've likely already concluded that Inbound Marketing is the way to get in front of potential customers. Outbound, interruption marketing techniques just don't work effectively enough to justify the expense.
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If your business or organization is just getting started with inbound marketing, you'll be hearing new phrases, terms and acronyms that you may not be familiar with. Here's a basic inbound marketing glossary so that you don't feel lost in the conversations!
Read moreThe overwhelming majority of our clients are B2B businesses that cannot sell directly online. The sales process just won't allow them to do so, or the dollar amount is not something another business simply swipes their AMEX for.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
