Your first Inbound Marketing meeting should set the tone for your entire strategy. Use this agenda to get your whole team on the same page and paint a clear picture of what success looks like.
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SEO (search engine optimization) is not a luxury for your website, it's a necessity. The purpose of SEO is to generate traffic from search engines that can be converted to leads that can eventually be nurtured into a sale. If you look at SEO as only a means to generate website traffic and not help you achieve your overall business goals, you are doing it wrong. Some businesses might attempt SEO in house, while many others will look for an SEO provider to implement the strategy. It's clear that most business owners don't really know what SEO is, so how do you know if you are hiring the right SEO provider? Asking the wrong questions will just get you answers with a bunch of technical jargon that confuses you even more, asking the right questions will help you feel comfortable with your decisions!
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Every business has their ups and downs with sales volumes whether they are seasonal, cyclical or just random. Every business wished this wasn't the case!! We work with many B2B companies that have a sales staff that relies on the same tactics they have used for years. Some have a "big show" they attend every year. Others rely solely on referrals and have for 20 years. These sources of new clients are very predictable and competitive. For that reason, many are looking to improve B2B sales by generating leads online. Know Your Best Buyers If you are going to generate leads online, you should focus on generating leads that convert into best buyers. If you can control it (and you can), why would you generate any other lead type? We want the best of the best! The most effective way to generate leads that convert into best buyers is to spend the time to research and produce your Buyer Personas. I won't dwell on what they are here because we've written about buyer personas several times in ...
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We're happy to announce a new website project launch for OAG Management. OAG helps artists, musicians, DJs, models, and other businesses and people like that get found through a variety of ways. Some of the services they provide are global music distribution, music synchronization, publishing, content identification, artist and event management and more. The company is growing pretty quickly and they needed a website to help accommodate that growth!
Read moreEven though they may have a website and they may have a blog, it is clear that some business owners don't necessarily know the difference between the two. Some websites have blogs and website pages that are more seemless, while other sites have their blog and website pages completely separate. Regardless of how it's set up, pages and blog posts still should be thought of as different from an editorial standpoint. Let's explore..
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Tomorrow we'll be talking to a bunch of eager individuals on how they can use inbound marketing to grow their business. The fact is, many of the people attending are probably hearing about inbound marketing for the first time. Sure, they may know what some of pieces of inbound marketing are and may have even implemented some. That's great, but it just may not be getting the job done. This class will focus on inbound marketing as a whole and why combined the strategy is much more effective than the components alone. Here's a brief overview of the seminar:
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These days people shopping or making an informed decision about something go through various phases before coming to a conclusion, these phases are called the buyer's journey. Sometimes this "journey" takes a half hour, sometimes it takes months or even years. It just depends on the product, service, problem or the commitment to find a solution.
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Google+ may not be Facebook, Twitter or LinkedIN, but it has some qualities that as a marketer, you can't ignore. Depending on your industry and buyer personas, Google+ may be the best place to generate new leads or the worst place! Either way, you need to be present. These 3 simple tips will get you off to a good start with Google+ for your business.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
