Google+ may not be Facebook, Twitter or LinkedIN, but it has some qualities that as a marketer, you can't ignore. Depending on your industry and buyer personas, Google+ may be the best place to generate new leads or the worst place! Either way, you need to be present. These 3 simple tips will get you off to a good start with Google+ for your business.
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Choosing a domain name is no easy task. It's likely that your first, second, and third choices have already been taken. Your domain name is very important, but maybe not for the reasons you are thinking.
Read moreContent marketing is a great way to reach your ideal buyers when they are in hunt mode, seeking out a solution to their problem. It also allows you to build trust and generate high quality leads! This short video will give you a brief explanation of what content marketing is, who should use it, when to use it, why you should use content marketing and where to employ the tactic.
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Every business owner wants to effectively reach their potential buyers. Obviously, that's where marketing comes in. The problem is, the wrong marketing, namely interruption marketing, is just added noise for people to filter out. We are bombarded with commercial messages every day. Some estimates say we are exposed to nearly 30,000 commercial messages each day! The vast majority of which we completely ignore! Every isle at the super market, informational website we visit, and game we play on our smartphone pushes an ad of some sort in our face. We are even exposed to subliminal ads in TV shows and Movies! Interrupting Is Rude These ads all have 1 primary trait in common that kills their effectiveness versus Inbound Marketing. They all try to force themselves in front of a broad audience by interrupting you for attention. The problem is, as a society, our brains have adapted and are better than ever at filtering the overwhelming majority of these messages out. It's just noise. It's the ...
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Now that we're a week into the new year, hopefully you've had some time to get back into the groove at work. That doesn't mean it's time to start slacking off again though. ;) What it does mean is that you should have a bit of extra time to review your web analytics from last year!
Read moreMany small businesses still don't know what Inbound Marketing is, and that's OK. We're here to help you understand and capitalize on what it can do for your business. This short video will give you 5 tasks to get started with Inbound Marketing. Here's a link to more detail on the 5 tasks as well as additional resources to help with each one.
Read moreThere're 12 months until next Christmas. What successes will you be celebrating this time next year? That's entirely up to you! We're here to help make sure you get on track and stay there, but you have to be committed to setting yourself up for success and staying on course as you put out fires here and there in your normal routine.
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We hope that you enjoy your holiday season! This year sure did fly by. We are excited for more businesses to find success in 2015 using inbound marketing!
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With the new year comes New Year's resolutions. One resolution that many business owners or marketers might be considering is: getting back on track with my online marketing.
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If you are planning a website redesign in 2015 there are 4 areas you MUST include to ensure you get the outcome you're really after, more business. I shiny new look and feel will certainly help to build trust with your visitors when they arrive, but if you have no visitors to see it, what's the point? It's an absolute must to have as much focus on your efforts (think SEO, content marketing, social media, sponsored advertising) to get high quality traffic to your site as your efforts to make your site look better. 1 - A Blog In case you haven't heard... you have to be producing content if you want to get high quality traffic to your site. I'm not talking about people searching for your brand name, or people using local search to find a local supplier. I'm talking about new, high quality visitors that need what you provide and search for terms around your offering versus your brand name. That's how you grow your business. The absolute easiest way to generate content on a consistent ...
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
