INBOUND MARKETING BLOG

My 3 Favorite Inbound Marketing Questions from Small Business Owners

• By Josh Curcio

Last week I spoke to an eager group of business owners and marketers on inbound marketing. I asked each of the attendees to write down 3 inbound marketing questions before the class started, 3 midway through and 3 at the end of class. This not only allowed me to know some of the common questions business owners have about inbound, but it also got them to understand the buyer's journey a bit better. The more they were educated throughout the class, the more their questions changed and became more specific.

Get Customers Online - Step 1 - Traffic

• By Donny Kemick

Every business, whether B2B or B2C wants to get customers online. While many businesses cannot sell directly online, they can still start the sales process online and directly attribute a sale to their website.

Microsite Launch for Santoni Worldwide

• By Josh Curcio

We're happy to announce the launch of EmploymentBackgroundCheck.company, a microsite for Santoni Worldwide. Santoni Worldwide is an investigation and background check company located in Orange County California. The microsite focuses on the aspects of the background check services for employers. It highlights the benefits of the services and allows potential clients to create their account online quickly.

Affordable SEO Through Blogging

• By Donny Kemick

Where To Start With Inbound Marketing

• By Donny Kemick

The Benefit of Gated Content in Content Marketing

• By Josh Curcio

Content marketing is the process of creating targeted, valuable content for your website visitors in the hopes of converting them into leads. Content pieces for content marketing come in many different forms including ebooks, guides, checklists, whitepapers, webinars, etc.

How To Define Content Marketing Goals

• By Donny Kemick

Gooooooooooooaaaaaaaaaalllllllllllllsssssss!

5 Reasons to Write Content for Current Customers

• By Josh Curcio

Often when a business thinks about what type of content they should be writing for their blog, they tend to lean more towards prospective customers and generating leads. There's nothing wrong with that. More leads hopefully means more customers, thus more revenue. It makes sense. But solely focusing on new leads neglects an important group of people...YOUR CURRENT CUSTOMERS. You still have love for them right? Show it. Focus some of your blog content on them.

How To Blog Consistently For Your Business

• By Donny Kemick

By now you should know that blogging is no longer an option for your business, that is if you want to attract high quality traffic to your website. One of the biggest challenges businesses face when maintaining a business blog is consistency with volume of posts and content.

How to Budget for SEO (Search Engine Optimization)

• By Josh Curcio

Every small business, medium business and even large business should have some sort of SEO (search engine optimization) strategy. The level and goals of the SEO strategy will obviously vary between these types of businesses for a variety of reasons, one being budget...which leads to a good question: