Inbound Marketing for Manufacturers Blog

If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience.

“We’re spending good money on B2B inbound marketing. What’s the return on our investment?”

Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.

Inbound marketing and sales are not in conflict.

In fact, your marketing and sales teams are more powerful together than apart. They complement each other like the bait and a hook at the end of a fishing line. The bait attracts a prospect with enticing content, and the hook connects with the prospect to snag a sale.

We’re constantly surrounded by noise. 

Whether online or offline, there’s always a buzzing of people who want a bit of our time. 

How does a B2B company cut through the noise and reach a lead?

Those pondering how to improve their leaky sales pipeline usually audit one of the following:

• The fit of the leads reaching the pipeline
• The process that turns those leads to sales (or causes them to circle the drain) 

Account-based marketing can address both.

“Does inbound marketing work?”

For many businesses, getting noticed on social media and in Google search results can be a challenge. Facebook, Twitter, Instagram, Snapchat, and LinkedIn all have at least one thing in common -- they help extend your company’s reach (regardless of your industry). It helps to have a large following, but if you don’t there’s a great way to reach a large group of people.

Understanding how to properly use paid advertising, in combination with effective social media practices, will put your business on track to being noticed. 

We’ve all seen them: those awkward television commercials for breathing apparatuses that always come on when your kids walk in the room. And while those may work for some medical devices, it’s safe to say not all medical devices can be marketed using traditional methods. 

There is no “I” in team, as they say. And this saying rings true no matter what kind of a team you’re a part of.

In 2020, the practice of hosting a webinar became more popular and, in the right hands, effective. B2B companies have learned that webinars are great for generating new leads for every stage of the sales funnel.