INBOUND MARKETING BLOG

The Best HubSpot Integrations for B2B Businesses

• By Christine Holtz

In today’s rapidly transforming digital world, standing out in the crowded B2B landscape means going beyond the ordinary. It’s about embracing tools that don’t just scratch the surface but dig deep, unlocking streamlined processes and fueling productivity gains like never before. 

Brief Overview of HubSpot CRM

• By Rachel Rodgers

Imagine having to cold-call random phone numbers every time you want to make a sale. 

AI in B2B Marketing | Do Androids Dream of Writing for B2B?

• By Christopher Michel

I’ve always been fascinated by robots. 

[TEMPLATES] 3 Account-Based Marketing Email Examples for B2B

• By Adam Vosler

Those pondering how to improve their leaky sales pipeline usually audit one of the following: The fit of the leads reaching the pipeline The process that turns those leads to sales (or causes them to circle the drain)  Account-based marketing can address both.

Steal These Best B2B Blog Examples for 2023 (Not Literally)

• By protocol 80

If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience.

[How to] Writing The Worst Inbound Marketing Blog Post

• By Rachel Rodgers

Efficiency through CRM | Managing HubSpot for Multiple Companies

• By JoEllen Wankel

Juggling data for multiple brands can be a challenge. Finding the right combination of segmentation and availability will enhance your productivity and cut down on unnecessary steps in the reporting process.  3 Setup Options for HubSpot When Managing Multiple Accounts From data management to brand identity, there are a lot of balls to juggle when managing multiple brands under one parent organization. HubSpot provides different solutions for this, tailored to your company’s needs. Various approaches can be configured to maximize their ease of use and accessibility while also limiting access based on team needs.

Switching Marketing Agencies: 8 Red Flags to Look Out For

• By Holly McCully

Partnering with an agency to accomplish your marketing goals can be an amazing, successful investment in business growth for your company. However, not every partnership is a match made in heaven.  We’ve found when talking to clients, prospects, and others in the digital marketing realm one theme comes up a lot when discussing agency underperformance: “I just thought this was normal.”  It can be hard to decipher what’s the industry standard when it comes to agencies, and if you’re getting the most out of your investment. This guide aims to help you assess if the friction points you’re experiencing are expected or if it might be time to seriously consider an agency switch.

How to Measure Inbound Marketing ROI

• By protocol 80

  “We’re spending good money on B2B inbound marketing. What’s the return on our investment?” Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.

How to Create a B2B Content Strategy in 6 Simple Steps

• By protocol 80

Understanding how to create a B2B content strategy can prove tricky. However, using some tools and tricks, you can quickly generate blog topic ideas (and other forms of content) that’ll be relevant and beneficial to your boss or client.