Inbound Marketing for Manufacturers Blog

    B2B Social Media Advertising Tips for Beginners

    For many businesses, getting noticed on social media and in Google search results can be a challenge. Facebook, Twitter, Instagram, Snapchat, and LinkedIn all have at least one thing in common -- they help extend your company’s reach (regardless of your industry). It helps to have a large following, but if you don’t there’s a great way to reach a large group of people.

    Understanding how to properly use paid advertising, in combination with effective social media practices, will put your business on track to being noticed. 

    Topics: Social Media B2B Content Marketing Inbound Marketing Inbound Marketing Services Inbound Sales Advertising B2B Marketing

    How to Market B2B Medical Devices in 2021

    We’ve all seen them: those awkward television commercials for breathing apparatuses that always come on when your kids walk in the room. And while those may work for some medical devices, it’s safe to say not all medical devices can be marketed using traditional methods. 

    Topics: Buyer Persona Lead Nurturing Email Marketing B2B Buyer's Journey B2B Marketing Healthcare Technology Marketing digital marketing medical technology marketing

    10 B2B Sales & Marketing Alignment Stats for 2021 (& How to Apply Them)


    There is no “I” in team, as they say. And this saying rings true no matter what kind of a team you’re a part of.

    Topics: Buyer's Journey Inbound Marketing Smarketing Inbound Sales B2B Marketing

    Checklist for Hosting a Webinar in B2B or Manufacturing

    In 2020, the practice of hosting a webinar became more popular and, in the right hands, effective. B2B companies have learned that webinars are great for generating new leads for every stage of the sales funnel.

    Topics: B2B Inbound Marketing increasing website traffic B2B Marketing

    B2B Digital Marketing Agency Breakup? 6 Signs Your Agency Failed You

    (Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at fault in a failed partnership.)

    Topics: Close SEO Social Media Websites Small Business Strategy B2B Content Marketing Blogging Buyer's Journey Lead Generation Inbound Marketing Services B2B Marketing copywriting

    Using Video in Sales Emails for a Little B2B Personalization

    Sales emails are a staple of any digital marketing campaign. They’re essential for maintaining connections with current customers while helping potential new ones progress down the sales funnel. And if you’ve ever had difficulty increasing your email open rate, then maybe you’ve even tried to personalize your email to help them stand out.

    Topics: Email Marketing B2B video B2B Marketing digital marketing

    Applying Your B2B Buyer Persona to Healthcare Technology Marketing

    A B2B buyer persona is an extremely valuable resource for digital marketers in industries with long sales cycles. And once you have one fully developed, it can really begin to improve your content marketing, especially for niche industries such as healthcare technology.

    Topics: Buyer Persona B2B B2B Marketing Healthcare Technology Marketing

    Medical Device Marketing Regulations: How to Be Legal & Effective

    It takes a lot of time, effort, and brainpower to create an effective marketing strategy. And depending on your healthcare buyer persona, a lot of details can vary from product to product.

    Topics: Content Marketing B2B Marketing Healthcare Technology Marketing medical technology marketing

    5 Pillar Page Examples to Spark Creativity & Drive Web Traffic

    Topics: Websites increasing website traffic pillar pages B2B Marketing

    WEBINAR: 10 Ways to Foster CRM User Adoption Instead of Abandonment

    CRM software, also known as customer relationship management software, is an essential tool for companies in just about every industry. It supports sales’ and marketings’ ability to drive company growth and meet goals.

    Topics: CRM Tips B2B Marketing MMW2020 Manufacturing Marketing World