Inbound Marketing for Manufacturers Blog

    Breaking Down Trade Show Email Marketing Metrics in HubSpot

    Now that you’ve become a master of trade show email efficiency by utilizing pre-written trade show email templates and leveraging HubSpot’s email platform to send them, it’s time to take the next step: analyzing the email results. 

    Topics: Email Marketing trade show strategy B2B Marketing

    Manufacturing Marketing World 2019: The Official Recap Blog

    This year (on October 17, 2019 to be specific) marked the first year of the Manufacturing Marketing World conference in Jamestown, NY. 

    protocol80, in partnership with MAST, the NWIRC, and the SBDC, worked to create the first educational conference geared toward helping manufacturers reach more prospects and generate more sales. This goal was achieved with the help of dedicated speakers, covering an array of topics throughout the day.

    To say “you had to be there” would be an understatement. But, for those of you who couldn’t make it (or for anyone who wants a refresher), we’ve put together this recap guide with the key takeaways from each session, and a video glimpse of the day.

    Topics: Inbound Marketing Services inbound marketing guide Smarketing Inbound Sales online marketing plan B2B Marketing B2B Leads MMW19

    Using HubSpot Free to Implement Trade Show Emails

    You’ve explored pre-trade show email templates and templates to send after the show is over (and if you haven't, what are you waiting for?!) to help become more productive and save time reaching out to trade show leads.

    Topics: Manufacturing Inbound Marketing trade show strategy B2B Marketing

    7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

    Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

    Topics: Social Media Websites Buyer Persona Strategy CTA Email Marketing Content Marketing Blogging Buyer's Journey Manufacturing Landing Pages Inbound Marketing Lead Generation Brand Awareness B2B Marketing

    3 Manufacturing Marketing Ideas to Capitalize on Trump’s Tariffs

    For a long time now, one of the hot manufacturing topics has been the United States’ tariffs on imported Chinese goods. Many manufacturers are scrambling for answers and solutions as President Donald Trump continues to add to the list of taxed goods.

    Topics: Social Media News Lead Nurturing Email Marketing Blogging Inbound Marketing Inbound Sales B2B Marketing LinkedIn

    3 Video Marketing Strategy Examples for Manufacturing Company Websites

    Research shows that today’s internet users prefer videos over text and pictures. (As a former print journalist, it kills my soul to say this.)

    In 2019, OptinMonster reported that companies using video marketing see 66% more qualified leads per year. We know video is a powerful resource for influencing buying decisions

    Videos will drive traffic to your site and keep your visitors there longer. A higher retention rate will be good for your SEO and search ranking. Furthermore, videos boost your conversions and reach decision-makers.

    If you’re afraid of getting started because you “don’t know how to do video marketing,” stick to the basics that have proven ROI.

    Topics: Small Business Manufacturing video online marketing plan B2B Marketing

    4 Steps to B2B Networking Using LinkedIn

    LinkedIn used to have a reputation of housing recent college graduates begging for a job. But now, businesses have noticed it has evolved into a networking empire where leaders in all industries are engaging in world-changing conversations.

    Topics: Social Media B2B B2B Marketing LinkedIn B2B Leads