Nobody expected COVID-19 to wreck 2020 the way that it did. With an abrupt shutdown of thousands upon thousands of facilities, nearly the entire B2B market went digital.

As a result, more than ever consumers want things on demand and as fast as possible.

(This guest post is written by Curt Anderson, founder of B2Btail, author, and noted LinkedIn influencer.)

It’s not a question anymore whether you should be on LinkedIn, it’s now how you should be on LinkedIn.

Although you may feel comfortable with your current profile, are you truly maximizing your business opportunities on LinkedIn?

For many businesses, getting noticed on social media and in Google search results can be a challenge. Facebook, Twitter, Instagram, Snapchat, and LinkedIn all have at least one thing in common -- they help extend your company’s reach (regardless of your industry). It helps to have a large following, but if you don’t there’s a great way to reach a large group of people.

Understanding how to properly use paid advertising, in combination with effective social media practices, will put your business on track to being noticed. 

As an executive, you work hard to put the pieces in place to achieve your goals. 

Sales and profitability are always items on your list of goals. That means successful inbound marketing should be one of the pieces on your radar. Let's take a look at the skill sets needed for inbound marketing success.

Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awareness of your current offerings.

How do you know if you’re reaching potential customers and building awareness of your current offers? By setting and analyzing goals.

Content marketing must have clearly outlined and measurable goals in order to produce ROI. ROI is your business's return on investment. Don’t create content for the sake of creating content - that’s a waste of your time and resources.

The manufacturing world has had to adjust to COVID-19, and so has Manufacturing Marketing World 2020.

This year’s event will be held as a virtual conference due to public restrictions put in place for the coronavirus. Events will begin at 8:30 a.m. Oct. 29, and you can register at any time for just $29.

Understanding how to create a content strategy can prove tricky at times, especially if you’re making it for a B2B company. However, by using certain tools and tricks, you can quickly generate blog topic ideas (and other forms of content) that’ll be relevant and beneficial to your boss or client.

Business-to-business (B2B) and business-to-consumer (B2C) companies both share the same goal of generating revenue. However, the way in which they market is drastically different.

If you’re a B2B (business-to-business) company, then you understand how difficult it can be to produce exciting content about “boring” niche subjects that will reach a wide audience.