protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 64 articles

News

AI in B2B Marketing: Benefits, Challenges, & Best Practices

Robots once felt like something from a far-off future, when humans might zip from place to place in a spacecraft instead of cars.

protocol 80 · Jun 2024
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Social Media

Will Marketing Be Replaced by AI ... or Form a Dynamic Content Duo?

Have you ever feared that AI could replace your job as a marketer? There’s no doubt that AI has become ever-present in the marketing space, but AI is not replacing you. In fact, AI...

Regan Johnson · Jun 2024
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Content Marketing

AI in Digital Marketing: What Changes Are Ahead in 2024?

From the first computer to today’s smartphones, Internet access has made leaps and bounds in terms of both efficiency and reach. Likewise, the question of how AI will change market...

protocol 80 · Jun 2024
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Inbound Marketing

B2B Marketing Services: Outsourcing vs. Coaching vs. Hybrid

Balancing the different aspects of a business is much like carrying the groceries into the house without bags: lots of different shapes and sizes (when it comes to projects), and s...

protocol 80 · Jun 2024
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B2B Marketing

5 Steps to Outsource B2B Digital Marketing

With people constantly glued to the internet, digital marketing has become one of the most effective ways to reach buyers – even in B2B and niche industries. Users are not only acc...

protocol 80 · May 2024
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CRM

What Does a Digital Marketing Coach Do for B2Bs?

“You fight great, but I’m a great fighter” – Apollo Creed, 1982

Adam Vosler · Apr 2024
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Content Marketing

What’s Ahead: Josh Curcio to speak at Future of AI Conference 2024

Josh Curcio, CRO and partner at protocol 80, was invited to speak at the upcoming Future of AI Conference hosted by BWG Strategy on March 14.

protocol 80 · Mar 2024
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SEO

The Power of Content Mapping in Social Media and Blogging Strategy

From a graphic designer and writer's perspective, we offer a unique viewpoint on the positive effects of content maps in the world of social media and blogging.

Mayva Sturzenbecker · Jan 2024
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HubSpot

Brief Overview of HubSpot CRM

Imagine having to cold-call random phone numbers every time you want to make a sale.

Rachel Rodgers · May 2023
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Buyer Persona

[How to] Writing The Worst Inbound Marketing Blog Post

Rachel Rodgers · Dec 2022
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