INBOUND MARKETING BLOG

Brief Overview of HubSpot CRM

• By Rachel Rodgers

Imagine having to cold-call random phone numbers every time you want to make a sale.

[How to] Writing The Worst Inbound Marketing Blog Post

• By Rachel Rodgers

Efficiency through CRM | Managing HubSpot for Multiple Companies

• By protocol 80

Juggling data for multiple brands can be a challenge. Finding the right combination of segmentation and availability will enhance your productivity and cut down on unnecessary steps in the reporting process. 3 Setup Options for HubSpot When Managing Multiple Accounts From data management to brand identity, there are a lot of balls to juggle when managing multiple brands under one parent organization. HubSpot provides different solutions for this, tailored to your company’s needs. Various approaches can be configured to maximize their ease of use and accessibility while also limiting access based on team needs.

Switching Marketing Agencies: 8 Red Flags to Look Out For

• By Holly McCully

Partnering with an agency to accomplish your marketing goals can be an amazing, successful investment in business growth for your company. However, not every partnership is a match made in heaven. We’ve found when talking to clients, prospects, and others in the digital marketing realm one theme comes up a lot when discussing agency underperformance: “I just thought this was normal.” It can be hard to decipher what’s the industry standard when it comes to agencies, and if you’re getting the most out of your investment. This guide aims to help you assess if the friction points you’re experiencing are expected or if it might be time to seriously consider an agency switch.

How to Create a B2B Content Strategy in 6 Simple Steps

• By protocol 80

Understanding how to create a B2B content strategy can prove tricky. However, using some tools and tricks, you can quickly generate blog topic ideas (and other forms of content) that’ll be relevant and beneficial to your boss or client.

Inbound Marketing Plan For New Products

• By protocol 80

From the countless hours spent creating blueprints, mockups, and implementing design changes, bringing a new product to market is a major investment for any business. But the hard work doesn’t stop once the product is created. To ensure a successful product launch, it’s crucial to develop a strategic marketing plan that efficiently gets your product out in front of different audiences.

Competitive Marketing Strategy: 5 Ways to Stay Ahead of Competitors

• By Brian Lothridge

You’re already behind if you’re not paying attention to your competitors’ marketing.

5 Video Marketing Strategy Examples for Manufacturing Company Websites

• By Adam Vosler

Research shows that today’s internet users prefer videos over text and pictures. (

Building a Sales Pipeline? Inbound Marketing Can Help

• By protocol 80

Inbound marketing and sales are not in conflict. In fact, your marketing and sales teams are more powerful together than they are apart. They complement each other like the bait and a hook at the end of a fishing line. The bait attracts a prospect with enticing content, and the hook connects with the prospect to snag a sale.

Account-Based Marketing & Prospecting With an Inbound Mindset

• By protocol 80

We’re constantly surrounded by noise. Whether online or offline, there’s always a buzzing of people who want a bit of our time. How does a B2B company cut through the noise and reach a lead?