Optimizing for Generative Engine Optimization (GEO) can feel like a moving target – even from one day to the next. This is especially true as AI search optimization continues to ev...
There’s no “I” in team, as they say. That mindset shows up fast when you look at how sales and marketing shape the flow of a business.
If you’re a B2B company, you know how tough it can be to create exciting content around “boring” niche subjects and still reach a wide audience. Maybe you’ve tried before but strug...
Marketing influencers love a new buzzword. Every few months, a new term pops up on LinkedIn or in conference slides that promises to “change the way we think about marketing.” Late...
Marketing requires a significant amount of time and effort. While there are tools available to help maximize your effort, you might still hesitate to use them - how much does inbou...
If you're a marketer, you know how important your work is to generating sales, leads, and sign-ups. Proving to the “powers that be” that your content or campaign sparked that event...
Developing a new website for your B2B company is an exciting, but complex, undertaking. From determining your budget and project scope, to working through the design and developmen...
Marketing is a line item on the budget that’s often in the company crosshairs, yet its ROI can be challenging to measure precisely. When discussing marketing efforts, outsourcing t...
“We’re spending good money on B2B inbound marketing. What’s the return on our investment?” Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut i...
protocol 80 Inc., a leader in digital marketing and sales solutions for B2B businesses, is thrilled to announce the launch of a groundbreaking new tool designed to transform how bu...