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February 23

WEBINAR: 10 Ways to Foster CRM User Adoption Instead of Abandonment

(Watch the webinar above or read below -- whichever you prefer!) CRM software, also known as customer relationship management software, is an essential tool for companies in just about every industry. It supports sales’ and marketings’ ability to drive company growth and meet goals.

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January 18

VIDEO: Relationship Selling Techniques in 2021

Nobody expected COVID-19 to wreck 2020 the way that it did. With an abrupt shutdown of thousands upon thousands of facilities, nearly the entire B2B market went digital. As a result, more than ever consumers want things on demand and as fast as possible.

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January 12

VIDEO: LinkedIn for B2B Sales Is an Incredible Business Opportunity

(This guest post is written by Curt Anderson, founder of B2Btail, author, and noted LinkedIn influencer.) It’s not a question anymore whether you should be on LinkedIn, it’s now how you should be on LinkedIn. Although you may feel comfortable with your current profile, are you truly maximizing your business opportunities on LinkedIn?

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December 09

Can I Have Successful Inbound Marketing with my In-House Team?

As an executive, you work hard to put the pieces in place to achieve your goals. Sales and profitability are always items on your list of goals. That means successful inbound marketing should be one of the pieces on your radar. Let's take a look at the skill sets needed for inbound marketing success.

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November 25

Achieve B2B Sales Goals With Content Marketing

Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awareness of your current offerings. How do you know if you’re reaching potential customers and building awareness of your current offers? By setting and analyzing goals. Don’t create content for the sake of creating content -- that’s a waste of your time and resources. Content marketing must have clearly outlined and measurable goals in order to produce ROI.

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October 22

Manufacturing Marketing World 2020: Coming to Your Screen Soon

The manufacturing world has had to adjust to COVID-19, and so has Manufacturing Marketing World 2020. This year’s event will be held as a virtual conference due to public restrictions put in place for the coronavirus. Events will begin at 8:30 a.m. Oct. 29, and you can register at any time for just $29.

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September 15

What’s the Difference Between B2B and B2C Marketing?

Business-to-business (B2B) and business-to-consumer (B2C) companies both share the same goal of generating revenue. However, the way in which they market is drastically different.

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August 17

Why Medical Technology Marketing Agencies Fail at Lead Generation

Choosing a medical technology marketing agency or finding the right internal staff to handle your marketing is important. Far too often, businesses align themselves with an agency or an internal marketing team that doesn’t have the skill set to succeed.

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