protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 64 articles

PPC

Inbound vs. PPC: Is PPC Inbound or Outbound Marketing?

The farmboy and the princess. The swordsman and the giant. The grandfather and his grandson.

Ryan Michelle Wilcox · Dec 2022
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CRM

Efficiency through CRM | Managing HubSpot for Multiple Companies

Juggling data for multiple brands can be a challenge. Finding the right combination of segmentation and availability will enhance your productivity and cut down on unnecessary step...

protocol 80 · Nov 2022
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Content Marketing

Switching Marketing Agencies: 8 Red Flags to Look Out For

Partnering with an agency to accomplish your marketing goals can be an amazing, successful investment in business growth for your company. However, not every partnership is a match...

Holly McCully · Sep 2022
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Lead Nurturing

Inbound Marketing Plan For New Products

From the countless hours spent creating blueprints, mockups, and implementing design changes, bringing a new product to market is a major investment for any business. But the hard ...

protocol 80 · Aug 2022
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SEO

Competitive Marketing Strategy: 5 Ways to Stay Ahead of Competitors

You’re already behind if you’re not paying attention to your competitors’ marketing.

Brian Lothridge · Jul 2022
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Small Business

5 Video Marketing Strategy Examples for Manufacturing Company Websites

Research shows that today’s internet users prefer videos over text and pictures. (

Adam Vosler · Jul 2022
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B2B

Building a Sales Pipeline? Inbound Marketing Can Help

Inbound marketing and sales are not in conflict. In fact, your marketing and sales teams are more powerful together than they are apart. They complement each other like the bait an...

protocol 80 · Jan 2022
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Small Business

Account-Based Marketing & Prospecting With an Inbound Mindset

We’re constantly surrounded by noise. Whether online or offline, there’s always a buzzing of people who want a bit of our time. How does a B2B company cut through the noise and rea...

protocol 80 · Jan 2022
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SEO

[EXAMPLES] Inbound Marketing Case Studies That Prove ROI

“Does inbound marketing work?”

Adam Vosler · Nov 2021
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Social Media

B2B Social Media Advertising Tips for Beginners

For many businesses, getting noticed on social media and in Google search results can be a challenge. Facebook, Twitter, Instagram, Snapchat, and LinkedIn all have at least one thi...

protocol 80 · Aug 2021
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