INBOUND MARKETING BLOG

[EXAMPLES] Inbound Marketing Case Studies That Prove ROI

• By Adam Vosler

“Does inbound marketing work?”

B2B Social Media Advertising Tips for Beginners

• By protocol 80

For many businesses, getting noticed on social media and in Google search results can be a challenge. Facebook, Twitter, Instagram, Snapchat, and LinkedIn all have at least one thing in common -- they help extend your company’s reach (regardless of your industry). It helps to have a large following, but if you don’t there’s a great way to reach a large group of people. Understanding how to properly use paid advertising, in combination with effective social media practices, will put your business on track to being noticed.

How to Market B2B Medical Devices in 2021

• By Collin Costello

We’ve all seen them: those awkward television commercials for breathing apparatuses that always come on when your kids walk in the room. And while those may work for some medical devices, it’s safe to say not all medical devices can be marketed using traditional methods.

Checklist for Hosting a Webinar in B2B or Manufacturing

• By protocol 80

In 2020, the practice of hosting a webinar became more popular and, in the right hands, effective. B2B companies have learned that webinars are great for generating new leads for every stage of the sales funnel.

B2B Digital Marketing Agency Breakup? 6 Signs Your Agency Failed You

• By Adam Vosler

(Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at fault in a failed partnership.)

Using Video in Sales Emails for a Little B2B Personalization

• By protocol 80

Sales emails are a staple of any digital marketing campaign. They’re essential for maintaining connections with current customers while helping potential new ones progress down the sales funnel. And if you’ve ever had difficulty increasing your email open rate, then maybe you’ve even tried to personalize your email to help them stand out.

Applying Your B2B Buyer Persona to Healthcare Technology Marketing

• By protocol 80

A B2B buyer persona is an extremely valuable resource for digital marketers in industries with long sales cycles. And once you have one fully developed, it can really begin to improve your content marketing, especially for niche industries such as healthcare technology.

Medical Device Marketing Regulations: How to Be Legal & Effective

• By protocol 80

It takes a lot of time, effort, and brainpower to create an effective marketing strategy. And depending on your healthcare buyer persona, a lot of details can vary from product to product.

5 Pillar Page Examples to Spark Creativity & Drive Web Traffic

• By protocol 80

WEBINAR: 10 Ways to Foster CRM User Adoption Instead of Abandonment

• By Josh Curcio

(Watch the webinar above or read below -- whichever you prefer!) CRM software, also known as customer relationship management software, is an essential tool for companies in just about every industry. It supports sales’ and marketings’ ability to drive company growth and meet goals.