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November 15

Breaking Down Trade Show Email Marketing Metrics in HubSpot

Now that you’ve become a master of trade show email efficiency by utilizing pre-written trade show email templates and leveraging HubSpot’s email platform to send them, it’s time to take the next step: analyzing the email results.

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October 24

Manufacturing Marketing World 2019: The Official Recap Blog

This year (on October 17, 2019 to be specific) marked the first year of the Manufacturing Marketing World conference in Jamestown, NY. protocol80, in partnership with MAST, the NWIRC, and the SBDC, worked to create the first educational conference geared toward helping manufacturers reach more prospects and generate more sales. This goal was achieved with the help of dedicated speakers, covering an array of topics throughout the day. To say “you had to be there” would be an understatement. But, for those of you who couldn’t make it (or for anyone who wants a refresher), we’ve put together this recap guide with the key takeaways from each session, and a video glimpse of the day.

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October 15

Using HubSpot Free to Implement Trade Show Emails

You’ve explored pre-trade show email templates and templates to send after the show is over (and if you haven't, what are you waiting for?!) to help become more productive and save time reaching out to trade show leads.

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September 30

7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

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September 17

3 Manufacturing Marketing Ideas to Capitalize on Trump’s Tariffs

For a long time now, one of the hot manufacturing topics has been the United States’ tariffs on imported Chinese goods. Many manufacturers are scrambling for answers and solutions as President Donald Trump continues to add to the list of taxed goods.

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July 17

4 Steps to B2B Networking Using LinkedIn

LinkedIn used to have a reputation of housing recent college graduates begging for a job. But now, businesses have noticed it has evolved into a networking empire where leaders in all industries are engaging in world-changing conversations.

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