Inbound Marketing for Manufacturers Blog

    10 B2B Sales & Marketing Alignment Stats for 2021 (& How to Apply Them)


    There is no “I” in team, as they say. And this saying rings true no matter what kind of a team you’re a part of.

    Topics: Buyer's Journey Inbound Marketing Smarketing Inbound Sales B2B Marketing

    Checklist for Hosting a Webinar in B2B or Manufacturing

    In 2020, the practice of hosting a webinar became more popular and, in the right hands, effective. B2B companies have learned that webinars are great for generating new leads for every stage of the sales funnel.

    Topics: B2B Inbound Marketing increasing website traffic B2B Marketing

    B2B Digital Marketing Agency Breakup? 6 Signs Your Agency Failed You

    (Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at fault in a failed partnership.)

    Topics: Close SEO Social Media Websites Small Business Strategy B2B Content Marketing Blogging Buyer's Journey Lead Generation Inbound Marketing Services B2B Marketing copywriting

    Using Video in Sales Emails for a Little B2B Personalization

    Sales emails are a staple of any digital marketing campaign. They’re essential for maintaining connections with current customers while helping potential new ones progress down the sales funnel. And if you’ve ever had difficulty increasing your email open rate, then maybe you’ve even tried to personalize your email to help them stand out.

    Topics: Email Marketing B2B video B2B Marketing digital marketing

    Applying Your B2B Buyer Persona to Healthcare Technology Marketing

    A B2B buyer persona is an extremely valuable resource for digital marketers in industries with long sales cycles. And once you have one fully developed, it can really begin to improve your content marketing, especially for niche industries such as healthcare technology.

    Topics: Buyer Persona B2B B2B Marketing Healthcare Technology Marketing

    Medical Device Marketing Regulations: How to Be Legal & Effective

    It takes a lot of time, effort, and brainpower to create an effective marketing strategy. And depending on your healthcare buyer persona, a lot of details can vary from product to product.

    Topics: Content Marketing B2B Marketing Healthcare Technology Marketing medical technology marketing

    5 Pillar Page Examples to Spark Creativity & Drive Web Traffic

    Topics: Websites increasing website traffic pillar pages B2B Marketing

    WEBINAR: 10 Ways to Foster CRM User Adoption Instead of Abandonment

    CRM software, also known as customer relationship management software, is an essential tool for companies in just about every industry. It supports sales’ and marketings’ ability to drive company growth and meet goals.

    Topics: CRM Tips B2B Marketing MMW2020 Manufacturing Marketing World

    VIDEO: Relationship Selling Techniques in 2021

    Nobody expected COVID-19 to wreck 2020 the way that it did. With an abrupt shutdown of thousands upon thousands of facilities, nearly the entire B2B market went digital.

    As a result, more than ever consumers want things on demand and as fast as possible.

    Topics: B2B Inbound Sales Tips B2B Marketing Manufacturing Marketing World

    VIDEO: LinkedIn for B2B Sales Is an Incredible Business Opportunity

    (This guest post is written by Curt Anderson, founder of B2Btail, author, and noted LinkedIn influencer.)

    It’s not a question anymore whether you should be on LinkedIn, it’s now how you should be on LinkedIn.

    Although you may feel comfortable with your current profile, are you truly maximizing your business opportunities on LinkedIn?

    Topics: Social Media B2B Tips B2B Marketing