INBOUND MARKETING BLOG

The 5 P's of a Successful Manufacturing Marketing Strategy

• By protocol 80

What does every successful marketing strategy have in common? Look closely and you'll find these 5 traits in every aspect of the campaign:

Evaluate Your B2B Brand Awareness Strategy With These 4 Metrics

• By protocol 80

If a member of your team asked you how to measure brand awareness, what would you say?

6 Ways to Write to a B2B Audience Persona

• By Adam Vosler

Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.

Inbound Marketing & HubSpot Generate 1,328 Leads for McHone Industries

• By protocol 80

McHone Industries started out as a single-facility small-town manufacturing operation in Salamanca, NY. They struggled to fill their one facility with work. Now, they’re seeing business growth beyond their wildest dreams.

B2B Brand Awareness Strategy -- The Impact of Modern SEO

• By protocol 80

The purpose of search engine optimization (SEO) is to attract web traffic from users who bring with them an inherent interest in your brand, product, or service. However, your brand’s reach, image, and authority can also be improved by SEO efforts when done right. Understanding modern SEO is as impactful as ever on your B2B brand awareness.

8 Social Media Metrics for B2B Brand Awareness You Should Care About

• By Adam Vosler

8 Stats That’ll Alter Your B2B Social Media Strategy for Manufacturing

• By Adam Vosler

Over 79 percent of marketing teams say they were able to increase web traffic with as little as 6 hours per week of social media marketing, according to Social Media Examiner. Yet there are holdouts in manufacturing who either ignore social media altogether or don’t do it effectively. Using social platforms -- correctly -- is more important than ever to your B2B social media strategy.

Manufacturing Marketing Tips to Increase Web Traffic from All Sources

• By protocol 80

Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.

Blogging Best Practices: How to Research Your Topic Efficiently

• By protocol 80

Oh, I get it, believe me. You envisioned sitting down to write a blog post for your business and expertly crafting the words like Charles Dickens toiling under candlelight. You planned on relaxing afterward with a glass of bourbon.

What Is B2B Branding and Why Do Businesses Need It?

• By protocol 80

Apple (IBM) was recently named the world’s second most valuable B2B brand. And the start of Apple’s branding began in a 1984 Superbowl advertisement.