protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 177 articles

SEO

5 Quick-Win B2B Medical Marketing Lead Generation Tactics

protocol 80 · Aug 2020
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Email Marketing

How to Record, Edit, & Share Videos with Vidyard

Did you know almost 80% of all internet traffic is video streaming? In 2020, your potential customers prefer watching video content over reading your sales emails or your web page.

Ryan Daughenbaugh · Feb 2020
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Social Media

Checklist: Social Media for Business & Effective Online Marketing

Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in...

Holly McCully · Oct 2019
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B2B

13 Must-Know Marketing KPIs for Manufacturers

Imagine how frustrating it would be to run a business if you never checked your KPIs. Imagine how difficult it would be if you didn't even know what your KPIs were. Talk about shot...

Donny Kemick · Sep 2019
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Social Media

Social Media Marketing in B2B: Create Posts That Drive Leads

protocol 80 · Aug 2019
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Social Media

4 Steps to B2B Networking Using LinkedIn

LinkedIn used to have a reputation of housing recent college graduates begging for a job. But now, businesses have noticed it has evolved into a networking empire where leaders in ...

protocol 80 · Jul 2019
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Strategy

The 5 P's of a Successful Manufacturing Marketing Strategy

What does every successful marketing strategy have in common? Look closely and you'll find these 5 traits in every aspect of the campaign:

protocol 80 · May 2019
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B2B

Evaluate Your B2B Brand Awareness Strategy With These 4 Metrics

If a member of your team asked you how to measure brand awareness, what would you say?

protocol 80 · Feb 2019
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Social Media

6 Ways to Write to a B2B Audience Persona

Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to ...

Adam Vosler · Feb 2019
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B2B

Inbound Marketing & HubSpot Generate 1,328 Leads for McHone Industries

McHone Industries started out as a single-facility small-town manufacturing operation in Salamanca, NY. They struggled to fill their one facility with work. Now, they’re seeing bus...

protocol 80 · Jun 2018
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