INBOUND MARKETING BLOG

What’s the Difference Between B2B and B2C Marketing?

• By protocol 80

Business-to-business (B2B) and business-to-consumer (B2C) companies both share the same goal of generating revenue. However, the way in which they market is drastically different.

How to Write a Business Blog Article Vs. Standard Website Copywriting

• By protocol 80

If you don’t have much experience creating content, then you probably don’t fully understand the difference between writing blog posts for businesses and putting together website copywriting.

8 B2B Email Marketing Tips for Manufacturers to Boost Lead Generation

• By Adam Vosler

B2B email marketing is alive and well, despite what you may have heard or read to the contrary. In fact, many industries are still unaware of the power of using email in their manufacturing marketing.

5 Quick-Win B2B Medical Marketing Lead Generation Tactics

• By protocol 80

20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

• By protocol 80

The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

How to Record, Edit, & Share Videos with Vidyard

• By Ryan Daughenbaugh

Did you know almost 80% of all internet traffic is video streaming? In 2020, your potential customers prefer watching video content over reading your sales emails or your web page.

Checklist: Social Media for Business & Effective Online Marketing

• By Holly McCully

Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in front of an empty Facebook post composer, not sure where to go next! When you get stuck, use this checklist guide to keep your gears moving, and your leads flowing.

13 Must-Know Marketing KPIs for Manufacturers

• By Donny Kemick

Imagine how frustrating it would be to run a business if you never checked your KPIs. Imagine how difficult it would be if you didn't even know what your KPIs were. Talk about shots in the dark. So why would it be any different for your marketing success? Much like you want to limit your reject ratio and optimize your take time, you must have a go-to set of KPIs to monitor and optimize your marketing. The following KPIs are broken down by stages of the inbound marketing funnel.

5 Ways to Win at Social Media B2B Lead Generation

• By protocol 80

Social media marketing matters. Even for B2B companies. Social media has the potential to generate B2B leads for your business while being cost-effective. Other than a little bit of labor expense, social media marketing is virtually free. Your B2B prospects are already sharing information online. It’s time to make that information yours.

4 Steps to B2B Networking Using LinkedIn

• By protocol 80

LinkedIn used to have a reputation of housing recent college graduates begging for a job. But now, businesses have noticed it has evolved into a networking empire where leaders in all industries are engaging in world-changing conversations.