How does inbound marketing work? When most manufacturers think of lead generation through their website, they think of RFQs, Contact Us, etc... It's not always clear to them at first, how a lead is generated with the inbound marketing process.
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One of the biggest challenges of starting something new in your business is the learning curve that comes with it. We're all so busy doing the many daily activities that we already do, that it's easy to put off starting a new initiative like marketing.
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Did you attend Manufacturing Marketing World 2020? The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.) We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:
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Marketing in the healthcare industry can be a slippery slope. For B2B health care? Even more so. For readers to trust you, you’ve got to provide accurate, up-to-date information. Then there’s the matter of keeping a customer happy with demos, trials, updates, and ongoing tech support.
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Developing and implementing a SaaS marketing strategy can be confusing and challenging. However, B2B content marketing strategies are fundamental to the success of a product that your buyers can’t hold in their hands.
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The manufacturing world has had to adjust to COVID-19, and so has Manufacturing Marketing World 2020. This year’s event will be held as a virtual conference due to public restrictions put in place for the coronavirus. Events will begin at 8:30 a.m. Oct. 29, and you can register at any time for just $29.
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Healthcare marketing is a diverse and complicated process. And the way in which we market in the healthcare industry is always changing. This is true whether you work for the healthcare facility itself or you’re selling services and software to that facility.
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SaaS marketing can be challenging because what you are selling is intangible. It can be harder to convince customers to purchase your product when they cannot physically see the item -- at least not until they test it out first.
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Writing a blog post for the healthcare industry can seem daunting -- especially if you’re in B2B healthcare marketing -- but it’s fundamental to success in modern lead generation.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
