Oh, I get it, believe me. You envisioned sitting down to write a blog post for your business and expertly crafting the words like Charles Dickens toiling under candlelight. You planned on relaxing afterward with a glass of bourbon.
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Apple (IBM) was recently named the world’s second most valuable B2B brand. And the start of Apple’s branding began in a 1984 Superbowl advertisement.
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Where the Internet is involved, there are horror stories. It's not always the company’s fault -- Xerox sure couldn’t help it. But not all companies are so innocent. When building your company’s B2B branding strategy, it’s best to learn from horror stories of the past to avoid the same mistakes.
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Manufacturing marketing isn't pretty. Not because it's old-fashioned. No, old things can certainly be beautiful. The problem is it's butt ugly, with a personality to match.
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As an inbound marketing agency, this is a question we receive often. It comes up almost every time we’re hired, and we get it. You need to know how much time to give up each week so we can do our job for you.
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When was the last time you used your smartphone to look something up online? My guess would be today. Am I right?
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Your website conversion rate is the percentage of visitors who take a desired action. For example, if you have an eCommerce website, you want your visitor to checkout and buy something. If you are a B2B company, you want your visitor to request a quote or become a lead.
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Go to: Step 1, Step 2, Step 3 This is the fourth and final step of building a B2B brand awareness strategy. Check out steps one, two, and three before reading this post.
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Go to: Step 1, Step 2, Step 4 This is part three of my series on how to build a B2B brand awareness strategy. If you haven't read the first two posts in the series that cover getting clear on why you want to increase brand awareness and who should be more aware, I recommend checking them out before continuing on with this step.
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Go to: Step 1, Step 3, Step 4 In my last post, 'How To Build A B2B Brand Awareness Strategy - Step 1', I walked you through getting clear on your 'why'. If you haven't read that post, I recommend back tracking and digesting it first. The 'why' behind building your strategy is extremely important.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
