How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)
What happens when you collect a shiny, new lead? Sadly, many B2B marketers and sellers either neglect it (by forgetting to feed or nurture it) or lose it (by overfeeding it with ju...
Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.
Most every businessperson wishes they could predict the future and know whether it’s safe to jump on board a trend. Not surprisingly, many B2B markets (looking at you, manufacturin...
If you put up a digital marketing campaign and nobody sees it, does it really exist? With internet research and social interactions becoming an integral part of our daily work rout...
At protocol 80, collaborating with other digital marketing creators and chatting about topics relevant to the digital marketing space is one of the things we love to do.
Why does mobile matter for your email marketing efforts? According to OptInMonster, 78% of smartphone users check email on their phones. However, only 12% of email campaigns use re...
One of the most common questions we get asked is, how long does successful inbound marketing take to produce results. On the surface, it seems like a straight forward question that...
As an executive, you work hard to put the pieces in place to achieve your goals. Sales and profitability are always items on your list of goals. That means successful inbound marke...
In order for your company to succeed, you have to be recognized. Creating brand awareness for your B2B company will help drive business and increase sales. Is your B2B company the ...