protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 59 articles

B2B

B2B Branding Tips for Manufacturers

Before working with us, our manufacturing clients’ previous success depended on word of mouth referrals. That’s great. However, think about how much farther word travels all on its...

protocol 80 · Feb 2017
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Inbound Marketing

5 Spook-tacular Halloween Marketing Ideas From Our Favorite Brands

Did You Know: Every October, searches for the word "pumpkin" increase by 2000%? That's a 20x increase in keyword activity. Fall is the season of pumpkin. Pumpkin muffins, pumpkin c...

protocol 80 · Oct 2016
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Strategy

2026 B2B Branding Statistics: How Are Peers Boosting Awareness?

"Your brand is your promise" is an old and oft-repeated quote. In the case of B2B companies, branding is your hook. In many industries, it's the only thing that differentiates you ...

protocol 80 · Sep 2016
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Social Media

Speed Blogging Tips: Write 500 Valuable Words in Under 60 Minutes

What does 500 words look like? It's approximately one single-spaced Word document with 12-pt font (or two double-spaced pages). Here's a visual example: Does it look like a lot? Do...

protocol 80 · Sep 2016
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Buyer Persona

How to Increase Sales by RAISING Prices a la Cards Against Humanity

What if you could lose weight by eating more? What if you could make more money by working less? What if you could make more sales by increasing your prices rather than decreasing ...

protocol 80 · Aug 2016
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News

2016 Olympics: Learning From the Best and Worst of Olympics Marketing

The 2016 Olympics are upon us.

protocol 80 · Aug 2016
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Facebook

How to Improve SEO by Dominating Social Media

If you're alive in the 21st century, you've seen the impact social media can have on businesses. Dollar Shave Club made their name on Facebook, Instagram, and YouTube.

protocol 80 · Aug 2016
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Social Media

5 All-American Manufacturing Marketing Tips

(These tips were manufactured in the USA.)

protocol 80 · Jul 2016
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Buyer Persona

4 Things Pokémon GO Teaches Us About Inbound Marketing

If you're not familiar with Pokémon GO or Pokémon in general, don't worry. You can skip to the "lesson" in each section for actionable marketing advice.

protocol 80 · Jul 2016
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