Did You Know: Every October, searches for the word "pumpkin" increase by 2000%? That's a 20x increase in keyword activity. Fall is the season of pumpkin. Pumpkin muffins, pumpkin cakes, pumpkin pies, PSLs (that's pumpkin spice lattes for you commoners), not to mention the seeds and carving. Many brands hop on the pumpkin bandwagon to increase brand awareness. Others? Well, others get a little more creative.
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"Your brand is your promise." - Dana DiTomaso Two out of three B2B marketers rank "generating high quality leads" as their top priority for the year, and their biggest challenge. (MediaPost) What does that have to do with branding? Well, a lot.
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What does 500 words look like? It's approximately one single-spaced Word document with 12-pt font (or two double-spaced pages). Here's a visual example: Does it look like a lot? Don't worry - if you follow these simple blogging tips, it'll feel like nothing at all.
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What if you could lose weight by eating more? What if you could make more money by working less? What if you could make more sales by increasing your prices rather than decreasing them?
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The 2016 Olympics are upon us.
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If you're alive in the 21st century, you've seen the impact social media can have on businesses. Dollar Shave Club made their name on Facebook, Instagram, and YouTube.
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If you're not familiar with Pokémon GO or Pokémon in general, don't worry. You can skip to the "lesson" in each section for actionable marketing advice.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
