Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a l...
What are 43 million Facebook Page posts telling researchers? That Facebook Page engagement is down 50%, and social media engagement strategies should be re-examined ASAP.
Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and sh...
Video Transcript: So, you're thinking about starting a manufacturing blog? Don't do it! Just kidding! I couldn't agree more. I think it's one of the best steps you could take for y...
You're a manufacturer. You want to increase sales. You want to impress your prospects with your capabilities and experience, so you deck out your website with page after page of yo...
The purpose of search engine optimization (SEO) is to attract web traffic from users who bring with them an inherent interest in your brand, product, or service. However, your bran...
By now, you’ve probably heard social media is supposed to be this treasure trove of free and cheap advertising. But if you’re like a lot of manufacturers and other folks who freque...
You make stuff. Your stuff helps people. You want more people to know just how helpful your stuff is. Start by getting them to your website. It’s the 21st century, so there’s no wa...
Tick-tock, tick-tock. That’s my awesome clock. It’s excitedly counting down to Inbound 2017, my very first marketing conference experience, Sept. 25-28 in Boston. Looking for inspi...