Blog posts add immeasurable (OK, actually very measurable) value to your company’s website. And although the content you choose to write about is crucial, there is another element that sometimes gets overlooked. We’re talking about blog post titles.
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Did you attend Manufacturing Marketing World 2020? The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.) We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:
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Halloween is fun. It's scary. It's sweet. Halloween is all-around an incredible American experience. Like every other holiday, it's also a chance for brands to flex their creativity with Halloween marketing campaigns. This holiday is especially fun for us, because we enjoy seeing how companies push the boundaries of what makes good "marketing." These companies serve us new unforgettable Halloween promotions and advertisements every single year. They're highly entertaining, but they're ALSO perfect learning experiences for your own marketing. With each example, we'll give a quick point on what we believe made them successful or unsuccessful, and what you can take away from the Halloween campaigns. Without further ado, here are 6 Halloween marketing campaigns that we'll never forget.
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The manufacturing world has had to adjust to COVID-19, and so has Manufacturing Marketing World 2020. This year’s event will be held as a virtual conference due to public restrictions put in place for the coronavirus. Events will begin at 8:30 a.m. Oct. 29, and you can register at any time for just $29.
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Social media is everywhere you turn and the number of platforms can be overwhelming to choose from. Do you choose the most popular social media? The trendiest? Or targeted channels specific to the medical tech industry?
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Your brand is more than just a reflection of your business. It’s an asset, and an incredibly valuable one at that. Before we can discuss best practices, allow me to break down what a “brand” is, exactly.
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Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.
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Your B2B organization is primarily focused on finding customers and generating revenue. That’s the case for most companies. But if you lack B2B brand awareness, demand for your services is not reaching its potential.
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If a member of your team asked you how to measure brand awareness, what would you say?
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Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
