Inbound Marketing for Manufacturers Blog

    B2B Digital Marketing Agency Breakup? 6 Signs Your Agency Failed You

    (Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at fault in a failed partnership.)

    Topics: Close SEO Social Media Websites Small Business Strategy B2B Content Marketing Blogging Buyer's Journey Lead Generation Inbound Marketing Services B2B Marketing copywriting

    B2B Marketing Automation & Lead Nurturing Emails: 20 Must-Know Stats

    When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. 

    In fact, interactions between your company and that fresh lead should span every step of the buyer’s journey and their trip down the sales funnel. It'll require regular engagement and providing appropriate information at the right time, along with awesome sales follow-up emails and other outreach. 

    Topics: Close Strategy Lead Nurturing Email Marketing B2B

    Understanding The Inbound Marketing Process

     

    Topics: Close Strategy More Content Marketing Inbound Marketing

    Brainstorming B2B Blog Post Ideas - People DO Care

    Topics: Close SEO Attract Content Marketing

    Email Marketing Automation With MailChimp

    If you haven't heard of marketing automation, you probably don't actively market your business.

    Marketing automation typically consists of software and technologies that allow marketers to automate repetitive tasks through a variety of channels such as social media, websites, and email.

    Many marketers opt to use MailChimp for their marketing efforts, and rightfully so! MailChimp offers great tools including list and audience management, social media integration, data driven insights, and marketing automation. The last of which will be the tool we're focusing on today.

    Topics: Close Strategy Email Marketing More Content Marketing Inbound Marketing

    6 Ways to Write to a B2B Audience Persona

    Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.

    Topics: Close Social Media Buyer Persona Convert Email Marketing Attract B2B Content Marketing Blogging increasing website traffic

    Close More Website Leads Into Customers - Part 7

    Hey Sales and Marketing Professionals!

    We all want more leads through our website, but ultimately, we want those leads to be customers.

    According to HubSpot, lead nurturing can produce 50% more sales-ready leads, at 33% lower cost! That sounds to me like a winning strategy!

    In this video, we’ll layout how lead nurturing fits into your online marketing plan, and even show some examples.

    Topics: Close Manufacturing Inbound Marketing online marketing plan

    Do You Know...About Manufacturing Marketing Automation?

    Marketing automation is fantastic (if done right). It helps turn your leads into revenue and helps time-strapped small businesses use their marketing more effectively.

    Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting things (you may not already know):

    Topics: Close Lead Nurturing Email Marketing Marketing Automation

    7 Lead Nurturing Tips That Help Close More Sales

    Think back to your teens and early twenties, when you were paddling around in the dating pool. There were some real weirdos in there, right? (Maybe you were one of them.) 

    Topics: Close Strategy Lead Nurturing Email Marketing B2B Content Marketing Marketing Automation Buyer's Journey Inbound Marketing Lead Scoring

    10 Expert Lead Scoring Tips for More Effective Online Marketing

    What Is Lead Scoring?

    Lead scoring is a method of prioritizing leads - usually by their level of interest in your product and how good a fit they are for your company - to maximize the use of your sales and marketing resources.

    In other words, lead scoring keeps you from wasting your time and money on leads who aren't likely to make a purchase.

    Topics: Close Strategy Lead Nurturing Lead Scoring