Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm.
by Adam Vosler, on March 16, 2022 // 3:19 PM
9 minute read
Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm.
by protocol 80, on February 14, 2022 // 11:00 AM
5 minute read
If you're here, you already know landing pages are a core component of capturing leads from your website. You know how to increase conversion rates on your website by offering valuable content (e-book, free consultation, etc.) in exchange for the visitor's contact into.
Now that you've captured your lead's information, what's next?
by Adam Vosler, on February 11, 2022 // 11:45 AM
8 minute read
It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually.
by Holly McCully, on February 04, 2022 // 10:00 AM
9 minute read
You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?
by Josh Curcio, on June 09, 2021 // 8:00 AM
3 minute read
Marketing automation is fantastic (if done right). It helps turn your leads into revenue and helps time-strapped small businesses use their marketing more effectively.
Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting things (you may not already know):
by Adam Vosler, on March 22, 2021 // 12:08 PM
12 minute read
(Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at fault in a failed partnership.)
by protocol 80, on March 05, 2021 // 10:15 AM
5 minute read
When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning.
In fact, interactions between your company and that fresh lead should span every step of the buyer’s journey and their trip down the sales funnel. It'll require regular engagement and providing appropriate information at the right time, along with awesome sales follow-up emails and other outreach.
by protocol 80, on November 03, 2020 // 4:18 PM
4 minute read
by Donny Kemick, on August 04, 2020 // 9:15 AM
4 minute read
by Donny Kemick, on September 10, 2019 // 11:04 AM
5 minute read
If you haven't heard of marketing automation, you probably don't actively market your business.
Marketing automation typically consists of software and technologies that allow marketers to automate repetitive tasks through a variety of channels such as social media, websites, and email.
Many marketers opt to use MailChimp for their marketing efforts, and rightfully so! MailChimp offers great tools including list and audience management, social media integration, data driven insights, and marketing automation. The last of which will be the tool we're focusing on today.
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.