Inbound Marketing for Manufacturers Blog

    Close More Website Leads Into Customers - Part 7

    Hey Sales and Marketing Professionals!

    We all want more leads through our website, but ultimately, we want those leads to be customers.

    According to HubSpot, lead nurturing can produce 50% more sales-ready leads, at 33% lower cost! That sounds to me like a winning strategy!

    In this video, we’ll layout how lead nurturing fits into your online marketing plan, and even show some examples.

    Topics: online marketing plan Close Inbound Marketing Manufacturing

    Do You Know...About Manufacturing Marketing Automation?

    Marketing automation is fantastic (if done right). It helps turn your leads into revenue and helps time-strapped small businesses use their marketing more effectively.

    Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting things (you may not already know):

    Topics: Close Lead Nurturing Email Marketing Marketing Automation

    7 Lead Nurturing Tips That Help Close More Sales

    Think back to your teens and early twenties, when you were paddling around in the dating pool. There were some real weirdos in there, right? (Maybe you were one of them.) 

    Topics: B2B Close Strategy Lead Scoring Lead Nurturing Email Marketing Buyer's Journey Inbound Marketing Content Marketing Marketing Automation

    10 Expert Lead Scoring Tips for More Effective Online Marketing

    What Is Lead Scoring?

    Lead scoring is a method of prioritizing leads - usually by their level of interest in your product and how good a fit they are for your company - to maximize the use of your sales and marketing resources.

    In other words, lead scoring keeps you from wasting your time and money on leads who aren't likely to make a purchase.

    Topics: Close Strategy Lead Nurturing Lead Scoring

    21+ Lead Nurturing Statistics: The Power of Marketing Automation and Workflows

    According to Software Advice's 2014 Marketing Automation Buyer Report, 85% of manufacturers cited the need to nurture leads due to a relatively long sales cycle associated with their product. 

    In fact, Sirius Decisions reports that the average sales cycle has increased 22% in the last five years due to more decision makers being involved in the process. Lead nurturing is essential for industries with long buying cycles (like manufacturing). B2B companies should be making consistent contact with prospects at all stages of the buying cycle to receive all of the awesome benefits of lead nurturing.

    Topics: Close Strategy Lead Nurturing Email Marketing B2B

    Make a Small Marketing Team More Efficient With These 3 Tips

    Having a small marketing team (or even a non-existent one) doesn't mean that you cannot be successful with marketing. With proper planning and implementation, small to medium enterprises (SMEs) can destroy their competition, especially online. When trying to make your small marketing team efficient and EFFECTIVE, start with these 3 tips.

    Topics: Close Social Media Lead Nurturing Email Marketing Attract Blogging

    10 Tips to Maintain an Ongoing Content Marketing Strategy

    Content marketing cannot be something you do for 3 months and then forget about it. A proper content marketing strategy WILL be successful, but it must be ongoing. Here are 10 tips to maintain an ongoing content marketing strategy.

    Topics: Close Attract Content Marketing

    Generate Leads Through Your Website - Destroy These 5 Roadblocks

    Do you frequently generate leads through your website? If not, you may be struggling with one of many potential roadblocks to lead generation online. That is, assuming you are driving the right traffic to your site in the first place!

    Topics: Close Content Marketing Landing Pages Inbound Marketing

    The Benefit of Gated Content in Content Marketing

    Content marketing is the process of creating targeted, valuable content for your website visitors in the hopes of converting them into leads. Content pieces for content marketing come in many different forms including ebooks, guides, checklists, whitepapers, webinars, etc.

    Topics: Close Content Marketing

    5 Emailing Marketing Messages That Go Beyond A Newsletter

    If you have an email marketing list, you no doubt have sent the common newsletter email. Maybe you send it once a week, month, quarter, etc... Email marketing newsletters tend to have newsy topics in them, along with some hopeful action for a sale.

    Topics: Close Email Marketing