Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.
Adam Vosler, on February 01, 2019 // 12:11 PM
4 minute read
Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.
Donny Kemick, on September 26, 2018 // 8:15 AM
6 minute read
Hey Sales and Marketing Professionals!
We all want more leads through our website, but ultimately, we want those leads to be customers.
According to HubSpot, lead nurturing can produce 50% more sales-ready leads, at 33% lower cost! That sounds to me like a winning strategy!
In this video, we’ll layout how lead nurturing fits into your online marketing plan, and even show some examples.
Josh Curcio, on June 06, 2017 // 11:00 AM
2 minute read
Marketing automation is fantastic (if done right). It helps turn your leads into revenue and helps time-strapped small businesses use their marketing more effectively.
Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting things (you may not already know):
Ashley Wilson-Rew, on July 07, 2016 // 2:59 PM
4 minute read
Think back to your teens and early twenties, when you were paddling around in the dating pool. There were some real weirdos in there, right? (Maybe you were one of them.)
Ashley Wilson-Rew, on April 15, 2016 // 2:54 PM
6 minute read
Lead scoring is a method of prioritizing leads - usually by their level of interest in your product and how good a fit they are for your company - to maximize the use of your sales and marketing resources.
In other words, lead scoring keeps you from wasting your time and money on leads who aren't likely to make a purchase.
Ashley Wilson-Rew, on January 28, 2016 // 1:16 PM
3 minute read
In fact, Sirius Decisions reports that the average sales cycle has increased 22% in the last five years due to more decision makers being involved in the process. Lead nurturing is essential for industries with long buying cycles (like manufacturing). B2B companies should be making consistent contact with prospects at all stages of the buying cycle to receive all of the awesome benefits of lead nurturing.
Josh Curcio, on August 05, 2015 // 3:43 PM
2 minute read
Having a small marketing team (or even a non-existent one) doesn't mean that you cannot be successful with marketing. With proper planning and implementation, small to medium enterprises (SMEs) can destroy their competition, especially online. When trying to make your small marketing team efficient and EFFECTIVE, start with these 3 tips.
Josh Curcio, on July 15, 2015 // 5:09 PM
2 minute read
Content marketing cannot be something you do for 3 months and then forget about it. A proper content marketing strategy WILL be successful, but it must be ongoing. Here are 10 tips to maintain an ongoing content marketing strategy.
Donny Kemick, on June 23, 2015 // 9:37 AM
2 minute read
Do you frequently generate leads through your website? If not, you may be struggling with one of many potential roadblocks to lead generation online. That is, assuming you are driving the right traffic to your site in the first place!
Josh Curcio, on June 10, 2015 // 7:01 PM
1 minute read
Content marketing is the process of creating targeted, valuable content for your website visitors in the hopes of converting them into leads. Content pieces for content marketing come in many different forms including ebooks, guides, checklists, whitepapers, webinars, etc.
