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How To Convert Website Visitors Into Leads

Every business wants to maximize their marketing investments by generating more revenue. Whether you can or you can't sell directly online, you have to have a strategy to convert website visitors into leads.

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Example Emails For Your Email Marketing Campaigns

You've setup a MailChimp account and you're excited to start getting in front of your buyer persona on a regular basis. The only problem is, you don't know what to send them... bummer...

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Email Marketing Subject Line Tips

In this video, we take a look at the data from a report by Return Path on effective email marketing subject lines. That report can be found here:

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Getting Started With Inbound Marketing

If you're reading this, you've likely already concluded that Inbound Marketing is the way to get in front of potential customers. Outbound, interruption marketing techniques just don't work effectively enough to justify the expense.

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Options For Starting A Sale Online

The overwhelming majority of our clients are B2B businesses that cannot sell directly online. The sales process just won't allow them to do so, or the dollar amount is not something another business simply swipes their AMEX for.

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April 23

Turn Website Visitors Into Leads

The common goal of almost every Inbound Marketing effort we've been involved with is increasing a key metric. Increasing sales, increasing donations, increasing registrations, increasing applicants, etc... In almost every case, we need to first focus on how we turn website visitors into leads. Because so many businesses and nonprofits cannot complete an entire sale online (e.g., ecommerce), we need to focus on starting the conversation with high quality content that attracts your buyer persona(s), and converts them into leads. From there, they can be nurtured and developed into an actual sale. Many businesses, whether they are fortune 500 companies or mom & pop shops, fail at getting the first step right - Attracting your buyer persona(s) with excellent content. This requires a clear understanding of your Buyer Persona(s) and their buyer's journey along with a solid content marketing effort that speaks directly to both. Your content marketing strategy is what will fuel the ...

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