INBOUND MARKETING BLOG

3 Website Marketing Tips For Manufacturers

• By Donny Kemick

There's a common mindset with many manufacturers that their website can only be an informational, brochure-style site because they sell to other businesses, with a long sales process. They think that because they can't sell direct online, their options for making their website a business-generating tool are limited. They tend to receive contact form submissions from current customers or potential customers that a sales person has already spoken to, but no new leads develop because of their site. Does this sound like your manufacturing business?

Is Attracting Website Visitors Your Biggest Inbound Marketing Problem?

• By Donny Kemick

Even if you have the best looking website in the world, it's useless without website traffic. While many new clients that we work with can definitely use a face-lift and strategy for their website, their biggest issue is often that they have no real traffic. If the top of the Inbound Marketing funnel is empty, the middle and bottom of the funnel are sure to follow suit. That's obviously a problem and all too often the case when we meet with a new client. Your biggest Inbound Marketing downfall may just be attracting website visitors. Start By Answering Some Questions Before starting your efforts to fill the top of your funnel, you need to be clear on some things... Who are your buyers? Define your buyer personas. Don't shortcut this process. Your buyer personas need to be the source of all of your marketing. These are your ideal buyers we're talking about. You need to know more about them than their job title at a company that could buy your stuff. What is your current volume of ...

A Great Inbound Marketing Presentation

• By Donny Kemick

Are you still unfamiliar with what Inbound Marketing is all about? I came across this excellent slideshare presentation by one of the founders of the term Inbound Marketing, Dharmesh Shah, that you should do yourself a favor and speed read. It's a very quick read and will really clarify things if you are still unclear on Inbound Marketing: Jumpstart: The Guide To Growing A Startup With Inbound Marketing from HubSpot A Few Major Points Newspaper, radio and other traditional paid ads are simply temporary, rented attention 100% of people dislike being interrupted - 100% therefore dislike traditional advertising It's about providing value instead of forcing your way in Inbound marketing and content are owned, long lasting attention generating tools The following funnel simplistically outlines the components of Inbound Marketing relative to the sales process: There are 5.9 Billion searches on Google EVERY DAY! Solve for humans not for Google. Happy Humans = Happy Goolge. Happy Google = ...

Inbound Marketing Articles for Your Reading Enjoyment

• By Josh Curcio

The Biggest Thing Your Website's Missing

• By Donny Kemick

http://en.paperblog.com/sculptures-in-search-of-what-s-missing-732065/

Is Blogging Still Important?

• By Josh Curcio

Marketers who have prioritized blogging are 13x more likely to generate a positive ROI

Turn A Blog Post Into A Podcast - Content Marketing Multiplier

• By Donny Kemick

I'm a big fan of getting more mileage from my efforts. Who isn't? Because time is always against us in business, we need to jump on any opportunity to save it! Last week I wrote about turning a blog post into a video and what the content marketing multiplier is to me. This week I'd like to discuss a way to turn a blog post into a podcast. What's a Podcast? First, a brief description of a podcast. According to Wikipedia, a podcast is... a digital medium consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device The most common form of a podcast is audio. There are tons of them. As the definition above indicates, your blog posts would become a series of regularly released audio files through one of the many podcast platforms, such as: iTunes SoundCloud TuneIn If you were nervous about how you'd look in a youtube video, a podcast will be right up your alley. Because it's just ...

Turn A Blog Post Into A Video - Content Marketing Multiplier

• By Donny Kemick

Time is always the biggest hurdle presented when discussing the idea of an ongoing content marketing effort. As I've said in the past, time is usually not the actual issue. It's more commonly the learning curve that is the issue, despite the minimal learning curve in front of you. If time truly IS a limiter for your content marketing effort, not to worry, one of the best parts about marketing this way is what I like to call the content marketing multiplier. The content marketing multiplier is essentially taking one piece of content, be it a blog post, FAQ, video, ebook, etc... and making it work in different formats. Turn a Blog Post Into A Video You finally found the time to think out a modest blog post and you're feeling great! Then it hits you that you had better start preparing for your next post. That great feeling goes away because you know you have this, that and the other thing to do in the next couple of days as well. If only you could make the next content endeavor go ...

3 Ways to Use Google Analytics Demographic and Interest Data

• By Josh Curcio

Who is visiting your website?

The Difference Between a Blog Post and a Page

• By Josh Curcio

Most business owners at least know what a website is...hopefully. They can usually tell you what navigation is, a banner/slider/rotator, usually a footer, and sometimes even more specific things on a website. One thing that is not always easily understand is the difference between a website page and a blog post. Because this is a fairly common question, I thought it would be good to address it here.