With the growth in popularity of content marketing comes people asking for content marketing advice. Curata posted an infographic about the best content marketing advice summed up in just one sentence. In compiling the answers via a LinkedIn poll, they found that most marketers answers could be bucketed into 4 categories: strategy, creation, audience and analytics.
Read moreEvery business wants to maximize their marketing investments by generating more revenue. Whether you can or you can't sell directly online, you have to have a strategy to convert website visitors into leads.
Read moreIf you're reading this, you've likely already concluded that Inbound Marketing is the way to get in front of potential customers. Outbound, interruption marketing techniques just don't work effectively enough to justify the expense.
Read moreThe overwhelming majority of our clients are B2B businesses that cannot sell directly online. The sales process just won't allow them to do so, or the dollar amount is not something another business simply swipes their AMEX for.
Read more
The common goal of almost every Inbound Marketing effort we've been involved with is increasing a key metric. Increasing sales, increasing donations, increasing registrations, increasing applicants, etc... In almost every case, we need to first focus on how we turn website visitors into leads. Because so many businesses and nonprofits cannot complete an entire sale online (e.g., ecommerce), we need to focus on starting the conversation with high quality content that attracts your buyer persona(s), and converts them into leads. From there, they can be nurtured and developed into an actual sale. Many businesses, whether they are fortune 500 companies or mom & pop shops, fail at getting the first step right - Attracting your buyer persona(s) with excellent content. This requires a clear understanding of your Buyer Persona(s) and their buyer's journey along with a solid content marketing effort that speaks directly to both. Your content marketing strategy is what will fuel the ...
Read more
Just having a website doesn’t cut it anymore. Those days have been long gone! A website is often the face of the business and the first place that an individual interacts with a business, whether it’s a B2B (business-to-business) or B2C (business-to-consumer) environment. Despite the fact that the first impression of a business is made through the website, there are common business website problems that are constantly occurring.
Read more
Content marketing is more than just, let's write an ebook and toss it on our website. To get the value from your content marketing efforts you must generate leads. To get leads you need traffic...then you need that traffic to convert. On a high level the biggest things involved are blogs, CTAs, landing pages, forms, email, and of course the content marketing offer itself. Blogs help to attract the visitors, CTAs direct those visitors to landing pages, the landing pages "sell" the offer, the forms collect information, and your emails nurture those leads until they become sales.
Read more
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
