Inbound Marketing for Manufacturers Blog

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In-person trade shows have been a valuable source for generating leads since … well … forever. Think of the caveman rolling his stone wheel or dragging his sabretooth tiger hide to the market for trade. (We weren’t really there, but trust us, it happened.)

But it seems like many businesses are in a trade show rut where they bring the same, tired strategies that everyone else has been doing for ages.

Doing sales and marketing without effective reporting techniques is like taking a ship to sea without any navigation tools. 

You may know where you want to go, but without analysis of where you are and where you’re going, the odds are slim that you’ll end up at your desired destination. Failure to chart your course means you can easily get off track, but not know until it’s too late. You won’t know where you drifted from your path and how to right the ship.

The clutter is piling up. 

It’s hindering your ability to find what you’re looking for. You know you need to clean it, but it’s such a big job. 

However, the longer you procrastinate, the bigger the clutter gets and the less efficient you become.

Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022.

Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online. 

(Watch the webinar above or read below -- whichever you prefer!)

CRM software, also known as customer relationship management software, is an essential tool for companies in just about every industry. It supports sales’ and marketings’ ability to drive company growth and meet goals.

Analysis is the most overlooked part of sales and marketing strategies. Knowing what’s working -- and perhaps more importantly, why -- ensures you’re not throwing your money away on crappy campaigns. And what’s a better source of smug satisfaction than a chart showing how great your campaign is performing?

I'm going to preface this post with the understanding that you are already planning a full training on your HubSpot CRM. If not, you should be (without training usage will be inconsistent and cause headaches for everyone). These topics are to preface your training and get everyone on the same page about the who, what, where, when, why, and how.

Every B2B company needs a CRM system. Not a contact list in Excel - an actual integrated CRM.

A full CRM stores your contact information and history: prospects, leads, current and past customers, and more. This database is the central location for storing, tracking, and keeping all visitor activity and info up to date.

Just in time for Valentine's Day, we're going to have you take a fun little quiz.