Inbound Marketing for Manufacturers Blog

    Associate a HubSpot Contact With Multiple Companies + Other CRM Tricks

    (Click the video to expand it!)

    Topics: CRM Lead Nurturing Inbound Sales HubSpot Sales Automation

    Trade Show Success Tips for B2B Marketing & Sales

    In-person trade shows have been a valuable source for generating leads since … well … forever. Think of the caveman rolling his stone wheel or dragging his sabretooth tiger hide to the market for trade. (We weren’t really there, but trust us, it happened.)

    But it seems like many businesses are in a trade show rut where they bring the same, tired strategies that everyone else has been doing for ages.

    Topics: CRM Inbound Marketing Inbound Sales trade show strategy B2B Leads Whale Watching

    Effective Sales & Marketing Reporting Tools & Techniques

     


    Doing sales and marketing without effective reporting techniques is like taking a ship to sea without any navigation tools. 

    You may know where you want to go, but without analysis of where you are and where you’re going, the odds are slim that you’ll end up at your desired destination. Failure to chart your course means you can easily get off track, but not know until it’s too late. You won’t know where you drifted from your path and how to right the ship.

    Topics: CRM B2B Inbound Sales Reporting digital marketing Whale Watching

    Staying on Top of CRM Data Cleanup

    The clutter is piling up. 

    It’s hindering your ability to find what you’re looking for. You know you need to clean it, but it’s such a big job. 

    However, the longer you procrastinate, the bigger the clutter gets and the less efficient you become.

    Topics: CRM B2B Whale Watching

    10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022

    challenges-in-industrial-marketing-b2b-abandoned-factory

    Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022.

    Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online. 

    Topics: CRM SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Convert Email Marketing B2B Content Marketing Blogging Buyer's Journey Manufacturing Inbound Marketing Ecommerce Lead Generation Inbound Marketing Services Brand Awareness Reporting Keyword Research copywriting User Experience

    WEBINAR: 10 Ways to Foster CRM User Adoption Instead of Abandonment

     

    HubSpot Video

     

    (Watch the webinar above or read below -- whichever you prefer!)

    CRM software, also known as customer relationship management software, is an essential tool for companies in just about every industry. It supports sales’ and marketings’ ability to drive company growth and meet goals.

    Topics: CRM Tips B2B Marketing MMW2020 Manufacturing Marketing World

    Intro to HubSpot’s Digital Marketing Reporting Tools

    Analysis is the most overlooked part of sales and marketing strategies. Knowing what’s working -- and perhaps more importantly, why -- ensures you’re not throwing your money away on crappy campaigns. And what’s a better source of smug satisfaction than a chart showing how great your campaign is performing?

    Topics: CRM Analytics leads HubSpot

    HubSpot CRM Training: Topics to Cover Before You Start!

    I'm going to preface this post with the understanding that you are already planning a full training on your HubSpot CRM. If not, you should be (without training usage will be inconsistent and cause headaches for everyone). These topics are to preface your training and get everyone on the same page about the who, what, where, when, why, and how.

    Topics: CRM HubSpot

    HubSpot Free CRM: Top 5 Features for B2B Sales

    Every B2B company needs a CRM system. Not a contact list in Excel - an actual integrated CRM.

    A full CRM stores your contact information and history: prospects, leads, current and past customers, and more. This database is the central location for storing, tracking, and keeping all visitor activity and info up to date.

    Topics: CRM B2B Inbound Sales HubSpot

    Are You Building Strong Customer Relationships? [Infographic]

    Just in time for Valentine's Day, we're going to have you take a fun little quiz.

    Topics: CRM Strategy Infographic Content Marketing