CRM software, also known as customer relationship management software, is an essential tool for companies in just about every industry. It supports sales’ and marketings’ ability to drive company growth and meet goals.

Analysis is the most overlooked part of sales and marketing strategies. Knowing what’s working -- and perhaps more importantly, why -- ensures you’re not throwing your money away on crappy campaigns. And what’s a better source of smug satisfaction than a chart showing how great your campaign is performing?

I'm going to preface this post with the understanding that you are already planning a full training on your HubSpot CRM. If not, you should be (without training usage will be inconsistent and cause headaches for everyone). These topics are to preface your training and get everyone on the same page about the who, what, where, when, why, and how.

Every B2B company needs a CRM system. Not a contact list in Excel - an actual integrated CRM.

A full CRM stores your contact information and history: prospects, leads, current and past customers, and more. This database is the central location for storing, tracking, and keeping all visitor activity and info up to date.

Just in time for Valentine's Day, we're going to have you take a fun little quiz.

This past weekend one of my favorite websites for keeping up with tech and social news, Mashable, posted an interesting article about the 23 free web-based tools that small to medium-sized businesses are asking for now. The idea was to illicit a response on Twitter from folks working for or running an SMB regarding which online tools were most-vital to their daily operations and, in some cases, the best areas for improvement or new opportunities for tools to be created where a given need exists.