protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 29 articles

CRM

Effective Sales & Marketing Reporting Tools & Techniques

Doing sales and marketing without effective reporting techniques is like taking a ship to sea without any navigation tools. You may know where you want to go, but without analysis ...

protocol 80 · Jan 2022
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CRM

Staying on Top of CRM Data Cleanup

The clutter is piling up. It’s hindering your ability to find what you’re looking for. You know you need to clean it, but it’s such a big job. However, the longer you procrastinate...

protocol 80 · Jan 2022
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CRM

WEBINAR: 10 Ways to Foster CRM User Adoption Instead of Abandonment

(Watch the webinar above or read below -- whichever you prefer!) CRM software, also known as customer relationship management software, is an essential tool for companies in just a...

Josh Curcio · Feb 2021
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CRM

Intro to HubSpot’s Digital Marketing Reporting Tools

Analysis is the most overlooked part of sales and marketing strategies. Knowing what’s working -- and perhaps more importantly, why -- ensures you’re not throwing your money away o...

Adam Vosler · May 2019
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CRM

HubSpot CRM Training: Topics to Cover Before You Start!

I'm going to preface this post with the understanding that you are already planning a full training on your HubSpot CRM. If not, you should be (without training usage will be incon...

Josh Curcio · Apr 2018
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CRM

HubSpot Free CRM: Top 5 Features for B2B Sales

Every B2B company needs a CRM system. Not a contact list in Excel - an actual integrated CRM. A full CRM stores your contact information and history: prospects, leads, current and ...

Josh Curcio · Jan 2017
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CRM

Are You Building Strong Customer Relationships? [Infographic]

Just in time for Valentine's Day, we're going to have you take a fun little quiz.

protocol 80 · Feb 2016
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CMS

The CMS, the CRM and SEO. It's the talk of the town!

These folks are talking about their CMS, CRM, and SEO plans for the future.

Josh Curcio · Jun 2014
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CRM

Online Tools for Small Business Management & Communication

This past weekend one of my favorite websites for keeping up with tech and social news, Mashable, posted an interesting article about the 23 free web-based tools that small to medi...

protocol 80 · Dec 2010
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