Inbound Marketing for Manufacturers Blog

    The Importance of Building Your Brand

    Your brand is more than just a reflection of your business. 

    Topics: Strategy Design Content Marketing Brand Awareness Branding

    Social Media Dimensions Guide (+ Other Digital Assets)

    Sometimes, in the modern marketing world, strategy and content can only get you so far. While many of us in pursuit of a strong market presence don’t have much experience with digital design, it goes without saying that powerful imagery can often be the missing link between your content and your audience’s attention.

    Topics: Social Media Design CTA Branding Advertising

    5 Tips for Manufacturing Website Redesign Success

    Once users land on your website, you have 10 seconds to show them the value your company offers before they leave. If you’re reading this, perhaps that’s happened all too often on your company’s website. Understanding how to execute a manufacturing website redesign (or any industry, really) that will interest and engage prospects will allow you to capture their attention in those first 10 seconds, turning them into leads and hopefully customers one day.

    Topics: Websites Design Manufacturing

    5 Easy Ways to Be Kinda Not Bad at Graphic Design for Marketing

    Who better to do a newbie’s guide to graphic design for marketing than a graphic design newbie? I’m a words dude. Always have been.

    Topics: Design Content Marketing Inbound Marketing

    Your B2B Website Isn't Broken. It's Your Marketing Strategy

    Picture this: You have a great B2B company (not too hard to imagine, right?). Your team does great work for great clients. You know without a doubt that if more prospects knew about you, you could grow your business like crazy!

    If you're like many of the B2B companies we talk to, you live that story every day. 

    Topics: Websites Strategy Design B2B Inbound Marketing

    Why Mobile Marketing Matters for Email Marketing Campaigns

    Why does mobile matter for your email marketing efforts?

    Topics: Lead Nurturing Design Email Marketing Mobile

    How to Improve Sales With Website Conversion Paths

    Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.

    Topics: Usability Websites Buyer Persona Strategy Convert Design CTA Mobile Blogging Landing Pages Inbound Marketing Lead Generation

    How to Improve SEO by Addressing Duplicate Content

    Topics: SEO Websites Strategy Design Mobile Content Marketing Inbound Marketing

    What Makes a Well Designed Website?


    You'd think the determining factor of "good design" would be, y'know, the quality of the design. Right? Right?

    Topics: Usability Websites Design

    Common Business Website Problems

    Just having a website doesn’t cut it anymore. Those days have been long gone! A website is often the face of the business and the first place that an individual interacts with a business, whether it’s a B2B (business-to-business) or B2C (business-to-consumer) environment. Despite the fact that the first impression of a business is made through the website, there are common business website problems that are constantly occurring.

    Topics: Close Usability SEO Websites Design Attract Mobile Content Marketing