Inbound Marketing for Manufacturers Blog

    How to Build a B2B Website Strategy That Works for You

    “Our company has a website.”

    If that’s all you can muster when someone asks you about your online marketing efforts, you may have a problem.

    Topics: Websites Design Mobile B2B Inbound Marketing Inbound Sales Whale Watching

    [EXAMPLES] Inbound Marketing Case Studies That Prove ROI

    “Does inbound marketing work?”

    Topics: SEO Social Media Websites Small Business Strategy Lead Nurturing Design Email Marketing Content Marketing Blogging Analytics Manufacturing Inbound Marketing increasing website traffic Lead Generation Inbound Marketing Services Statistics leads HubSpot Branding video pillar pages B2B Marketing LinkedIn Keyword Research Links

    4 Signs You've Got (Usability) Issues in Your Website Design

    We’ve all experienced it one time or another: You’re on your phone and you need to do some quick research to answer a question. You visit the top result that gives you the best answer and are immediately struck with a website that looks like it hasn’t been updated since the early 2000s. The text is stretched across your screen, and links are too small to tap with your finger.

    Topics: Usability SEO Websites Strategy Design

    User Experience & SEO Checklist: Optimizing your Business' Website

    SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).

    Topics: SEO Google Design B2B Inbound Linking Search Engines

    Why Mobile Marketing Matters for Email Marketing Campaigns


    Why does mobile matter for your email marketing efforts?

    According to OptInMonster, 78% of smartphone users check email on their phones

    However, only 12% of email campaigns use responsive design. Not using responsive designs for email campaigns is doing yourself and your business a disservice. Responsive design mobile marketing emails generate 24% more clicks.

    What does it mean when nobody is optimizing their online efforts? It means there's an opportunity for you to outshine your competitors. You could follow the crowd and lag behind technology... or, you could blaze ahead and set the bar for your competitors and customers.

    44.87% of the world's population owns a smartphone. Make your email campaigns responsive now to stay in front of tomorrow's prospects. 

    Topics: Usability Social Media Strategy Lead Nurturing Design CTA Email Marketing Mobile B2B Inbound Marketing Services Brand Awareness Statistics Search Engines pillar pages B2C Keyword Research

    The Importance of Building Your Brand

    Your brand is more than just a reflection of your business.

    It’s an asset, and an incredibly valuable one at that. Before we can discuss best practices, allow me to break down what a “brand” is, exactly.

    Topics: Strategy Design Content Marketing Brand Awareness Branding

    Social Media Dimensions Guide (+ Other Digital Assets)

    Sometimes, in the modern marketing world, strategy and content can only get you so far. While many of us in pursuit of a strong market presence don’t have much experience with digital design, it goes without saying that powerful imagery can often be the missing link between your content and your audience’s attention.

    Topics: Social Media Design CTA Branding Advertising

    5 Tips for Manufacturing Website Redesign Success

    Once users land on your website, you have 10 seconds to show them the value your company offers before they leave. If you’re reading this, perhaps that’s happened all too often on your company’s website. Understanding how to execute a manufacturing website redesign (or any industry, really) that will interest and engage prospects will allow you to capture their attention in those first 10 seconds, turning them into leads and hopefully customers one day.

    Topics: Websites Design Manufacturing

    5 Easy Ways to Be Kinda Not Bad at Graphic Design for Marketing

    Who better to do a newbie’s guide to graphic design for marketing than a graphic design newbie? I’m a words dude. Always have been.

    Topics: Design Content Marketing Inbound Marketing

    Your B2B Website Isn't Broken. It's Your Marketing Strategy

    Picture this: You have a great B2B company (not too hard to imagine, right?). Your team does great work for great clients. You know without a doubt that if more prospects knew about you, you could grow your business like crazy!

    If you're like many of the B2B companies we talk to, you live that story every day. 

    Topics: Websites Strategy Design B2B Inbound Marketing