“Our company has a website.”
If that’s all you can muster when someone asks you about your online marketing efforts, you may have a problem.
by protocol 80, on January 03, 2022 // 9:00 AM
9 minute read
“Our company has a website.”
If that’s all you can muster when someone asks you about your online marketing efforts, you may have a problem.
by Adam Vosler, on November 22, 2021 // 4:47 PM
10 minute read
by Daniel Picklo, on October 12, 2021 // 2:03 PM
6 minute read
We’ve all experienced it one time or another: You’re on your phone and you need to do some quick research to answer a question. You visit the top result that gives you the best answer and are immediately struck with a website that looks like it hasn’t been updated since the early 2000s. The text is stretched across your screen, and links are too small to tap with your finger.
by protocol 80, on June 01, 2021 // 4:01 PM
5 minute read
SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).
by protocol 80, on December 16, 2020 // 3:00 PM
3 minute read
According to OptInMonster, 78% of smartphone users check email on their phones.
However, only 12% of email campaigns use responsive design. Not using responsive designs for email campaigns is doing yourself and your business a disservice. Responsive design mobile marketing emails generate 24% more clicks.
What does it mean when nobody is optimizing their online efforts? It means there's an opportunity for you to outshine your competitors. You could follow the crowd and lag behind technology... or, you could blaze ahead and set the bar for your competitors and customers.
44.87% of the world's population owns a smartphone. Make your email campaigns responsive now to stay in front of tomorrow's prospects.
by protocol 80, on November 13, 2019 // 11:29 AM
8 minute read
Your brand is more than just a reflection of your business.
It’s an asset, and an incredibly valuable one at that. Before we can discuss best practices, allow me to break down what a “brand” is, exactly.
by protocol 80, on September 13, 2019 // 10:44 AM
4 minute read
Sometimes, in the modern marketing world, strategy and content can only get you so far. While many of us in pursuit of a strong market presence don’t have much experience with digital design, it goes without saying that powerful imagery can often be the missing link between your content and your audience’s attention.
by protocol 80, on August 06, 2018 // 5:37 PM
6 minute read
Once users land on your website, you have 10 seconds to show them the value your company offers before they leave. If you’re reading this, perhaps that’s happened all too often on your company’s website. Understanding how to execute a manufacturing website redesign (or any industry, really) that will interest and engage prospects will allow you to capture their attention in those first 10 seconds, turning them into leads and hopefully customers one day.
by protocol 80, on September 29, 2017 // 5:44 PM
6 minute read
Who better to do a newbie’s guide to graphic design for marketing than a graphic design newbie? I’m a words dude. Always have been.
by Donny Kemick, on December 16, 2016 // 1:51 PM
4 minute read
Picture this: You have a great B2B company (not too hard to imagine, right?). Your team does great work for great clients. You know without a doubt that if more prospects knew about you, you could grow your business like crazy!
If you're like many of the B2B companies we talk to, you live that story every day.
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.