protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 129 articles

SEO

Happy Thanksgiving from protocol 80, Inc.

Thanksgiving infographics? Yes, those exist.

Josh Curcio · Nov 2013
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SEO

7 Wrong ASSumptions About PPC (Pay-Per-Click) Advertising

When we consult with small businesses and nonprofits, the mere mention of Pay-Per-Click Advertising (PPC) as an option is almost always met with a handful of wrong assumptions abou...

Donny Kemick · Nov 2013
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Design

How to Close the Loop Between Print and Web Advertising

Jenny · Oct 2013
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SEO

How Manufacturers Can Use Content Marketing

One of the biggest challenges that we hear from manufacturing businesses is their lack of desire or ability to create content. They feel that content isn't worth writing because no...

Josh Curcio · Aug 2013
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Websites

Website Redesigns: 10 Mistakes to Avoid with Your New Site

While there are a lot of reasons to redesign your site, there are also a lot of reasons to be careful when you do. A redesign can make it easier to update your website and eliminat...

Jenny · Aug 2013
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SEO

Jeremy Callinan Leaves protocol 80

One of the founding partners of protocol 80, Inc. is no longer an owner or an employee. Please join us in wishing Jeremy Callinan luck with his new career path. Jeremy has taken a ...

protocol 80 · Aug 2012
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SEO

protocol 80 Office in Bradford, PA

It's no secret, we are a small business just like many of you. We are happy to have finally been able to have our own office located in East Bradford, PA! Our building was a church...

protocol 80 · Aug 2012
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SEO

My Top 5 Wishes for Google+ Brands

With the launch of Google+ a couple of weeks ago, everyone has had fun learning the ins and outs of how they can best utilize it for not only themselves (circle me), but for their ...

protocol 80 · Jul 2011
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SEO

Facebook Adds New Send Button

Today Facebook added a new sharing feature in the form of a send button which will replace the previous "Email to a Friend" functionality. The new Send button works similarly to th...

protocol 80 · Apr 2011
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SEO

Native Vs. HTML 5 Mobile Apps

So your small business has decided to invest in a mobile app of some sort. You know that it's important to be accessible to your potential customers and since they're all looking a...

protocol 80 · Feb 2011
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