protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 129 articles

Social Media

Will Marketing Be Replaced by AI ... or Form a Dynamic Content Duo?

Have you ever feared that AI could replace your job as a marketer? There’s no doubt that AI has become ever-present in the marketing space, but AI is not replacing you. In fact, AI...

Regan Johnson · Jun 2024
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Usability

What Makes a Well Designed Industrial Website? [B2B Examples]

You'd think the determining factor of "good design" would be, y'know, the quality of the design. Right? Right?

protocol 80 · May 2024
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SEO

B2B Website Migration Guide: Protect Your Traffic, Content, & Leads

Sometimes a website needs a new home. Perhaps the company’s web development or SEO expert is recommending a change to improve user experience or technical performance. Or maybe an ...

Adam Vosler · May 2024
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SEO

SEO & UX Checklist: Optimizing a Website for User Experience

SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which ...

Adam Vosler · May 2024
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CMS

HubSpot CMS vs. WordPress: Best Content Management System 2024

If your content is the foundation of your business website, the CMS is its backbone.

protocol 80 · May 2024
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Design

Designing with Confidence: Graphic Design for the Non-Designer

Are you a non-designer in need of creating professional-looking designs? In today's digital age, there are numerous programs and resources available that can help you achieve your ...

Mayva Sturzenbecker · Dec 2023
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SEO

[EXAMPLES] Inbound Marketing Case Studies That Prove ROI

“Does inbound marketing work?”

Adam Vosler · Nov 2021
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Usability

Why Mobile Marketing Matters for Email Marketing Campaigns

Why does mobile matter for your email marketing efforts? According to OptInMonster, 78% of smartphone users check email on their phones. However, only 12% of email campaigns use re...

protocol 80 · Dec 2020
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Strategy

The Importance of Building Your Brand

Your brand is more than just a reflection of your business. It’s an asset, and an incredibly valuable one at that. Before we can discuss best practices, allow me to break down what...

protocol 80 · Nov 2019
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Social Media

Social Media Dimensions Guide (+ Other Digital Assets)

Sometimes, in the modern marketing world, strategy and content can only get you so far. While many of us in pursuit of a strong market presence don’t have much experience with digi...

protocol 80 · Sep 2019
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