What Makes a Well Designed Industrial Website? [B2B Examples]
You'd think the determining factor of "good design" would be, y'know, the quality of the design. Right? Right?
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May 31
May 28
B2B Website Migration Checklist: 5 Steps for CMS Transition
Sometimes a website needs a new home. Perhaps the company’s web development or SEO expert is recommending a change to improve user experience or technical performance. Or maybe an exec wants to boost or lower the company's investment in digital marketing. Either way, the ripple effect this has on a website's success can be massive -- for good or bad.
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May 28
SEO & UX Checklist: Optimizing a Website for User Experience
SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).
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May 08
HubSpot CMS vs. WordPress: Best Content Management System 2024
If your content is the foundation of your business website, the CMS is its backbone.
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December 06
Designing with Confidence: Graphic Design for the Non-Designer
Are you a non-designer in need of creating professional-looking designs? In today's digital age, there are numerous programs and resources available that can help you achieve your design goals without the need for a graphic designer. Whether you are taking on design work for your business or personal projects, here are some tips and tricks to make your designs stand out, even without professional expertise. Why Less Is More in Design Fonts Matter The Art of Visual Hierarchy The Essential Role of Whitespace Prepping the Final Product Free Design Resources at Your Fingertips
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November 22
December 16
Why Mobile Marketing Matters for Email Marketing Campaigns
Why does mobile matter for your email marketing efforts? According to OptInMonster, 78% of smartphone users check email on their phones. However, only 12% of email campaigns use responsive design. Not using responsive designs for email campaigns is doing yourself and your business a disservice. Responsive design mobile marketing emails generate 24% more clicks. What does it mean when nobody is optimizing their online efforts? It means there's an opportunity for you to outshine your competitors. You could follow the crowd and lag behind technology... or, you could blaze ahead and set the bar for your competitors and customers. 44.87% of the world's population owns a smartphone. Make your email campaigns responsive now to stay in front of tomorrow's prospects.
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November 13
The Importance of Building Your Brand
Your brand is more than just a reflection of your business. It’s an asset, and an incredibly valuable one at that. Before we can discuss best practices, allow me to break down what a “brand” is, exactly.
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September 13
Social Media Dimensions Guide (+ Other Digital Assets)
Sometimes, in the modern marketing world, strategy and content can only get you so far. While many of us in pursuit of a strong market presence don’t have much experience with digital design, it goes without saying that powerful imagery can often be the missing link between your content and your audience’s attention.
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September 29
5 Easy Ways to Be Kinda Not Bad at Graphic Design for Marketing
Who better to do a newbie’s guide to graphic design for marketing than a graphic design newbie? I’m a words dude. Always have been.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
