INBOUND MARKETING BLOG

What is Ongoing SEO and Why is it So Important?

• By Sara

SEO (search engine optimization) optimizes your website to rank well in the major search engines such as Google, Bing and Yahoo! SEO is imperative to online success because of the following statistics (courtesy of Search Engine Journal): 70-80% of users ignore the paid ads, focusing on the organic results. 75% of users never scroll past the first page of search results. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. SEO is not a one-time endeavor that your business can check off a list and never have to worry about again. Instead, it demands continuous attention to reach its maximum potential and to remain an effective tool for your business. This is where ongoing SEO comes into play. Ongoing SEO analyzes the results of the services initially provided to make sure they are working. Many firms use tools like Google Analytics, MySEOTool, Moz tools, and more to review their activities and then use them to provide ...

4 Great Web Marketing Resources This Week - Curated Goodness

• By Donny Kemick

There are a ton of excellent web marketing resources online for succeeding as a web marketer. Here are 4 great reads I found this week: How To Write A Tweet: 8 Formulas To Get You Started This great post by Diana Urban, Director of Conversion Marketing at HubSpot, is a great "getting started" resource for small businesses. I know many of the SMBs that we meet know very little about Twitter and very rarely use it. That's unfortunate because it's often a much better platform for B2B companies than Facebook. Give it a read and start using Twitter more effectively. Why Your Business Needs A Google+ Page Too This post was a guest post on the always valuable Duct Tape Marketing Blog, by Diana Gomez (Diana's were great resources this week :)). In it, Diana discusses how Google designed Google+ Pages in part so that business owners can maximize Google's features for their own business purposes. Diana also gives tips on setting up your company page, getting listed professionally on Google Maps ...

4 Reasons You Need A Website Redesign and Inbound Marketing

• By Donny Kemick

A Guide to Creating Your Bing Places for Business Listing

• By Sara

Every business wants to make connect more to its customers and increase its chances of gaining new customers. “Bing Places for Business is a free service that allows you to add or claim your business listing on Bing and be found by millions of Bing users searching online” Bing. It is simply another outlet for businesses to connect with Internet users and is an excellent opportunity to gain more customers.

Why Do Your Clients/Customers Buy From You?

• By Donny Kemick

Reason 1:______________________________ Reason 2:______________________________ Reason 3:______________________________ If I had to guess I'd say you listed things like your level of service, your history of quality and reliability and your willingness to do whatever it takes to make your clients/customers fully satisfied. Those are all good reasons for someone to do business with you. Are those things that all of your new prospects know when they are looking for your product or service? In some cases a referral may provide those insights, but those aren't the prospects I'm talking about. Do the new clients you work with that have found your offering on their own know about these things? No. Most do not. Your website, advertisements and print collateral may try to convey those messages, but let's be honest. These new prospects only made a connection with you for 1 reason: THEY THOUGHT YOU COULD SOLVE ONE OF THEIR PROBLEMS!!!!!!!!!!!!!!!!! That's right. Initially, they weren't at all ...

Before A Website Redesign, Identify Your Buyer Personas

• By Donny Kemick

8 Steps for Your Website Design Comp Review Process

• By Josh Curcio

After the initial planning stages are over, many new website design projects will move on to the design stage. This is often one of the most exciting times of a website project as it's the part people will see. This will become the new face of your business, so it should reflect your business accurately. But what happens after your website designer sends you the design comp? This is the time where you'll be looking over the design internally and sending feedback or approving the design. THIS IS IMPORTANT.

Constantly Evaluate Your Web Marketing Strategy - React And Adjust

• By Donny Kemick

Recently we've spent a lot of time stressing the importance of a solid inbound marketing strategy with the following posts: Pop Quiz – 10 Questions To See If Your Organization Has A Web Strategy A Good Strategy For The Future Starts With Evaluating The Past Web Marketing Strategy From 10,000 Feet Your 1st Inbound Marketing Meeting Agenda Your Web Strategy Should Include Listening – Who, What, When, Where, How, Why Online Marketing in a Small Town Part 1 Online Marketing in a Small Town Part 2 – Your Website Online Marketing in a Small Town Part 3 – Local SEO Online Marketing in a Small Town Part 4 – Pay-Per-Click While those are not a prerequisite for this post, I'd definitely recommend giving those a read if you're in the early stages of or haven't started your web strategy yet. Today I want to stress that while it's important to have a strategy, it's just as important be willing to adjust and shift your strategy based on your metrics and results. How Long Before I Adjust? With all ...

Online Marketing in a Small Town Part 3 - Local SEO

• By Josh Curcio

Welcome to Part 3 of Online Marketing in a small town where we will cover local search engine optimization (SEO). This will include both local search results powered by maps as well as optimizing your website for local SEO. Here's the difference between the listings:

A 12 Month Marketing Strategy Should Include Mobile

• By Donny Kemick

Start sarcasm... Are you ready to have your mind blown? Hold on to your hats... Lots of people use smartphones and tablets to browse the web! Feel free to take a minute to recover from that astonishing fact. I understand. New information can really be a shock at first. ...end sarcasm. Seriously though, if you were to look at your website's analytics, you'd probably be surprised at the number of visitors to your site that are on smartphones or other mobile devices. If you want to know how many for sure and you use google analytics, here're the steps when you're logged in: Now you need to ask yourself if you want to be friends or foes to the mobile device using people that are viewing your site. Additionally, you need to ask if your competitors are being friendly to mobile device users. The Past Is The Past. The Present Is The Present. The Future Will Be Different Too. Like anything based on technology, the best way to do something last year is not necessarily the best way to do the ...