Picture this: You have a great B2B company (not too hard to imagine, right?). Your team does great work for great clients. You know without a doubt that if more prospects knew about you, you could grow your business like crazy! If you're like many of the B2B companies we talk to, you live that story every day.
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Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.
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Just having a website doesn’t cut it anymore. Those days have been long gone! A website is often the face of the business and the first place that an individual interacts with a business, whether it’s a B2B (business-to-business) or B2C (business-to-consumer) environment. Despite the fact that the first impression of a business is made through the website, there are common business website problems that are constantly occurring.
Read moreThe homepage of your website is like the facade of your office or storefront times 10. If people drive by your actual office, they are going to form opinions about you based on the signs, colors, size, neighborhood, overall aesthetics, etc... but they are in front of your office. In most cases, they aren't going to turn the corner, seconds later, and be at your competitor's office. This is especially true for B2B companies.
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SEO (search engine optimization) optimizes your website to rank well in the major search engines such as Google, Bing and Yahoo! SEO is imperative to online success because of the following statistics (courtesy of Search Engine Journal): 70-80% of users ignore the paid ads, focusing on the organic results. 75% of users never scroll past the first page of search results. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. SEO is not a one-time endeavor that your business can check off a list and never have to worry about again. Instead, it demands continuous attention to reach its maximum potential and to remain an effective tool for your business. This is where ongoing SEO comes into play. Ongoing SEO analyzes the results of the services initially provided to make sure they are working. Many firms use tools like Google Analytics, MySEOTool, Moz tools, and more to review their activities and then use them to provide ...
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There are a ton of excellent web marketing resources online for succeeding as a web marketer. Here are 4 great reads I found this week: How To Write A Tweet: 8 Formulas To Get You Started This great post by Diana Urban, Director of Conversion Marketing at HubSpot, is a great "getting started" resource for small businesses. I know many of the SMBs that we meet know very little about Twitter and very rarely use it. That's unfortunate because it's often a much better platform for B2B companies than Facebook. Give it a read and start using Twitter more effectively. Why Your Business Needs A Google+ Page Too This post was a guest post on the always valuable Duct Tape Marketing Blog, by Diana Gomez (Diana's were great resources this week :)). In it, Diana discusses how Google designed Google+ Pages in part so that business owners can maximize Google's features for their own business purposes. Diana also gives tips on setting up your company page, getting listed professionally on Google Maps ...
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
