protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 129 articles

Design

5 Easy Ways to Be Kinda Not Bad at Graphic Design for Marketing

Who better to do a newbie’s guide to graphic design for marketing than a graphic design newbie? I’m a words dude. Always have been.

protocol 80 · Sep 2017
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Websites

Your B2B Website Isn't Broken. It's Your Marketing Strategy

Picture this: You have a great B2B company (not too hard to imagine, right?). Your team does great work for great clients. You know without a doubt that if more prospects knew abou...

Donny Kemick · Dec 2016
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Usability

How to Improve Sales With Website Conversion Paths

Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.

protocol 80 · Jul 2016
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SEO

How to Improve SEO by Addressing Duplicate Content

protocol 80 · Jun 2016
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Usability

Common Business Website Problems

Just having a website doesn’t cut it anymore. Those days have been long gone! A website is often the face of the business and the first place that an individual interacts with a bu...

Josh Curcio · Feb 2015
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SEO

Content Is The Most Important Phase Of A Website Redesign

Donny Kemick · Nov 2014
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Strategy

Does Your Website's Design Build Trust?

Donny Kemick · Oct 2014
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SEO

Create The Perfect Homepage For 2014-2015

The homepage of your website is like the facade of your office or storefront times 10. If people drive by your actual office, they are going to form opinions about you based on the...

Donny Kemick · Aug 2014
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SEO

What is Ongoing SEO and Why is it So Important?

SEO (search engine optimization) optimizes your website to rank well in the major search engines such as Google, Bing and Yahoo! SEO is imperative to online success because of the ...

Sara · Aug 2014
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SEO

4 Great Web Marketing Resources This Week - Curated Goodness

There are a ton of excellent web marketing resources online for succeeding as a web marketer. Here are 4 great reads I found this week: How To Write A Tweet: 8 Formulas To Get You ...

Donny Kemick · Jun 2014
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