INBOUND MARKETING BLOG

4 Things Pokémon GO Teaches Us About Inbound Marketing

• By protocol 80

If you're not familiar with Pokémon GO or Pokémon in general, don't worry. You can skip to the "lesson" in each section for actionable marketing advice.

7 Lead Nurturing Tips That Help Close More Sales

• By protocol 80

Think back to your teens and early twenties, when you were paddling around in the dating pool. There were some real weirdos in there, right? (Maybe you were one of them.)

Manufacturers: Your First Inbound Marketing Meeting Agenda [TEMPLATE]

• By Donny Kemick

Do you have an internal marketing team? How about an internal sales AND marketing team? Is your "team" or "committee" one person? (Are you maybe that one person who drew the short straw?)

Internet Marketing News? Internet Marketing News! | May - June 2016

• By protocol 80

Want to stay up to date on Internet marketing news and best practices, but don't have time to scour the web for info? Look no further! Here are some of the big stories in online marketing from around the web. Have a story you think others should know about? Suggestions are welcome in the comments!

How to Improve SEO by Addressing Duplicate Content

• By protocol 80

New Manufacturing Marketing Strategies Breathe Life Into Industry

• By protocol 80

Out With the Old, in With the New

The Subtle Art of Not Being Annoying | Inbound Marketing

• By protocol 80

There are few things more difficult than not being a pain in the ass.

Using Owned, Earned, & Paid Media for Effective Online Marketing

• By protocol 80

There are three categories of media that will increase your traffic, leads, and sales: owned media, earned media, and paid media. To optimize your marketing strategy for YOUR business, you need to take advantage of all three types of inbound marketing media.

6 Ways Inbound Marketing Services Help You Further Your Career

• By protocol 80

You probably knew that inbound marketing is great for your business, but did you know inbound marketing services can benefit you? Whether you're working on climbing the corporate ladder, switching roles, taking over the business, or simply securing your place in the company, inbound marketing can certainly help you achieve your goals.

How to Increase ROI with Inbound Marketing

• By protocol 80

Overall, inbound marketing produces huge results for businesses of all shapes and sizes. According to Weidert Group, inbound marketing costs 61% less than traditional marketing (cold calling, TV ads, radio ads, etc.) but generates 3x as many leads per dollar. More leads for your money - sounds great, right? But, lead gen is only one factor when calculating inbound marketing ROI. We also have to look at traditional sales & marketing metrics, including customer acquisition cost (CAC) and the average lifetime value (LTV) of your customers. Done right, inbound marketing will automatically decrease your CAC and increase your LTV.