protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 447 articles

Strategy

A Killer Content Marketing Strategy Needs Two Things

I saw a great question on my LinkedIn feed this morning:

protocol 80 · Sep 2016
Read →
Buyer Persona

Smarketing: Closing the Great B2B Sales and Marketing Divide

There’s a great divide between many B2B sales and marketing teams. Generally, the two just don’t seem to like each other - even though their goals are the same.

protocol 80 · Sep 2016
Read →
B2B

[Marketing Quiz]: How Much Do You Know About B2B Inbound Marketing?

Step right up and test your knowledge! This quick 5-question marketing quiz will test you on the basics of B2B inbound marketing.

protocol 80 · Sep 2016
Read →
Social Media

Speed Blogging Tips: Write 500 Valuable Words in Under 60 Minutes

What does 500 words look like? It's approximately one single-spaced Word document with 12-pt font (or two double-spaced pages). Here's a visual example: Does it look like a lot? Do...

protocol 80 · Sep 2016
Read →
Buyer Persona

Buyer Personas: How they Can Make Your Inbound Strategy Run Like Magic

The 2016 NFL season kicks off tonight with a rematch of last year’s Super Bowl between the Carolina Panthers and the Denver Broncos. The one thing those two teams had in common? Th...

protocol 80 · Sep 2016
Read →
Buyer Persona

How to Increase Sales by RAISING Prices a la Cards Against Humanity

What if you could lose weight by eating more? What if you could make more money by working less? What if you could make more sales by increasing your prices rather than decreasing ...

protocol 80 · Aug 2016
Read →
Strategy

Inbound Marketing Process: How to Get Started in 3 Months

We talk about inbound marketing a lot. One thing you may be wondering is "How the heck do I actually do this stuff you're telling me to do?"

protocol 80 · Aug 2016
Read →
Facebook

How to Improve SEO by Dominating Social Media

If you're alive in the 21st century, you've seen the impact social media can have on businesses. Dollar Shave Club made their name on Facebook, Instagram, and YouTube.

protocol 80 · Aug 2016
Read →
Social Media

5 All-American Manufacturing Marketing Tips

(These tips were manufactured in the USA.)

protocol 80 · Jul 2016
Read →
Social Media

What Do You Want to Know About Inbound Marketing? [SURVEY]

Hello lovely reader,

protocol 80 · Jul 2016
Read →

Monthly Dispatch

Marketing InsightsBuilt for Manufacturing.

One email per month. Strategy, case studies, and actionable tactics. No filler.