protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 447 articles

News

Digital Marketing Trends You Can't Ignore When Planning for 2017

It's that time of year again! Time to sit back and analyze the dumpster fire year of 2016, and how we can optimize our marketing strategies going forward. When we talk about emergi...

protocol 80 · Nov 2016
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Strategy

How a B2B Inbound Marketing Strategy Will Increase RFQs

Growing a B2B company is all about getting in front of great prospects and increasing RFQs. If you want your RFQ stream to look like the graph above, your B2B inbound marketing str...

Donny Kemick · Nov 2016
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B2B

4 Simple Ways To Increase B2B RFQs

Donny Kemick · Nov 2016
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B2B

3 Reasons Small Manufacturers Need an Inbound Marketing Agency

Manufacturing and online marketing. Not oil and water. Not cats and dogs. More like gravy on biscuits. Cheese on a pizza. Sauce on wings. (Anyone else getting hungry?)

protocol 80 · Oct 2016
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SEO

The 3 Biggest Small Business SEO Challenges & How to Overcome Them

Oh, that coveted "page one, position one" ranking in Google... What small businesses would do to get there...

Donny Kemick · Oct 2016
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Inbound Marketing

5 Spook-tacular Halloween Marketing Ideas From Our Favorite Brands

Did You Know: Every October, searches for the word "pumpkin" increase by 2000%? That's a 20x increase in keyword activity. Fall is the season of pumpkin. Pumpkin muffins, pumpkin c...

protocol 80 · Oct 2016
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Buyer Persona

B2B Inbound Marketing: Why You Need to Sell Less to Sell More

Sometimes, things don't work the way we think they should.

protocol 80 · Oct 2016
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B2B

How to Measure the Performance of your B2B Inbound Marketing Campaign

protocol 80 · Sep 2016
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Strategy

Online Marketing Case Study: Results 6 Months vs. 2 Years

Many B2B manufacturing companies focus their time and resources on operations, production, and growing the business, often leaving their website as an afterthought. In reality, you...

protocol 80 · Sep 2016
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Inbound Marketing

Simple Doesn't Mean Easy: How to Make Tough Things Less Tough

The other day, I was sitting at my computer, thinking about going for a walk. I knew I needed to - I had a little extra for dinner and hadn't moved all day. It was a simple decisio...

protocol 80 · Sep 2016
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