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March 17

10 Life-Changing Marketing Tips for Successful Online Marketing

Whether you're just getting started in business, you've suddenly had marketing responsibilities dumped on your shoulders, or you've been struggling with marketing for a while, marketing effectively is an intimidating task. Even seasoned and successful marketers struggle to follow all of the modern marketing best practices - there are so many things to think about, so many different types of content to produce, and so many channels to manage. It's not easy, but it's worth it. Here are 10 tips from experts to help you stay on track and build confidence in your marketing strategies, your message, and in yourself.

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March 08

10 Powerful Inbound Marketing Quotes That Will Inspire Your Inner Marketer

Need some motivation to pump out that weekly blog post? You're not alone. We all struggle with motivation and inspiration in our marketing careers, whether we're professionals or amateurs. Inbound marketing takes a lot more creative brainpower week-to-week than traditional marketing ever did. Never fear! Inspiration comes in many forms, and today, it comes in the form of quotes from very successful people. Get those creative juices flowing with these powerful words from inbound marketers and non-marketers alike.

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March 04

4 Modern Marketing Hacks to Increase Your Visibility

Visibility is an earned resource. You can earn visibility by writing valuable & high-quality content, actively sharing your content on social media and other outlets, and engaging with your followers and influencers. Feel like you're already doing all that and getting nowhere? Try these modern marketing tricks (read: best practices) to increase your visibility online.

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March 03

Inbound Marketing Evolution: A 5 Year Commentary

Let's take a step back from the theory and instruction and take a minute to appreciate progress. How far has marketing come in five years? The answer is: not quite as far as we've come in ten years (duh) but there are still notable shifts and advances that we can appreciate. We've put together a little commentary on a very popular 2011 infographic to highlight some of the major changes. So, without further ado...

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February 25

The Anatomy of a Killer Content Marketing Strategy [Graphic]

What does it take to make a GREAT content marketing strategy? (Hint: it takes more than content.) For beginners (and even for seasoned inbound marketing veterans) keeping track of all the necessary content marketing components can be overwhelming. We've come up with a simple anatomy graphic to help you be the best content marketer you can be.

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February 18

Will SEO Increase Leads From Your Website?

Every business that has a website wants the same thing. They want to make a connection with a prospect and get a sale. Whether that sale happens online directly or the lead is generated online and the sale is completed offline, ultimately, a business wants their site to drive more sales.

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February 12

The 30 Greatest B2B Lead Generation Tips, Tricks & Ideas

We're very excited to share a FREE guide on B2B lead generation through your website, 'The 30 Greatest B2B Lead Generation Tips, Tricks & Ideas'. Click below to download this guide and increase your lead volume!

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February 12

Increase B2B Sales With Your Website

Businesses of every shape and size, whether they sell to consumers (B2C) or other businesses (B2B), understand that traditional marketing tactics just aren't effective anymore.

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February 12

What Exactly Does an Inbound Marketing Company Do?

Have you ever wondered what an inbound marketing company does all day? We have no idea what other companies are doing (maybe they sit around eating tiny sandwiches and talking smack about people who win the lottery, who knows), but we can certainly give you a window into what WE do here at p80.

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February 04

5 Simple Things YOU Can Do to Improve Your Website

So you love your website, but it's just not doing what you want it to do. It's not generating leads, it's not increasing sales - really, what is it doing? The website equivalent of sitting around, smoking pot, and not paying rent like a jackass. Your website needs to shape up. And it needs your help. There are a few things you can do from the comfort of your desk to improve your website and its contributions to your business.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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