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B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

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3 Critical Signs You Need Inbound Marketing Services

Mayday, mayday! Your marketing machine is sinking fast! At this point, you can keep struggling along, bleeding money, or you can bring in the big guns. Inbound marketing services a...

protocol 80 · Apr 2016
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News

Inbound Marketing Is Tied to Higher ROI [State of Inbound 2016]

How do we know inbound marketing brings higher ROI than traditional marketing? We get that info directly from the horse's mouth.

protocol 80 · Apr 2016
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Strategy

How Do Buyer Expectations Affect Online Marketing? [Infographic]

As technology progresses at a breakneck pace, we see buyer behavior evolving at the same rate. New buyer behavior requires new marketing techniques to optimize ROI and stay ahead o...

protocol 80 · Apr 2016
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Usability

Effective Online Marketing to Turn Your Website Into a Machine

So you want to make your website an effective online marketing machine. You want it to have a noticeable impact on your sales and revenue, show significant ROI, and increase brand ...

protocol 80 · Mar 2016
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Strategy

10 Life-Changing Marketing Tips for Successful Online Marketing

Whether you're just getting started in business, you've suddenly had marketing responsibilities dumped on your shoulders, or you've been struggling with marketing for a while, mark...

protocol 80 · Mar 2016
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Inbound Marketing

10 Powerful Inbound Marketing Quotes That Will Inspire Your Inner Marketer

Need some motivation to pump out that weekly blog post? You're not alone. We all struggle with motivation and inspiration in our marketing careers, whether we're professionals or a...

protocol 80 · Mar 2016
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Strategy

4 Modern Marketing Hacks to Increase Your Visibility

Visibility is an earned resource. You can earn visibility by writing valuable & high-quality content, actively sharing your content on social media and other outlets, and engag...

protocol 80 · Mar 2016
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Strategy

Inbound Marketing Evolution: A 5 Year Commentary

Let's take a step back from the theory and instruction and take a minute to appreciate progress. How far has marketing come in five years? The answer is: not quite as far as we've ...

protocol 80 · Mar 2016
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Strategy

The Anatomy of a Killer Content Marketing Strategy [Graphic]

What does it take to make a GREAT content marketing strategy? (Hint: it takes more than content.) For beginners (and even for seasoned inbound marketing veterans) keeping track of ...

protocol 80 · Feb 2016
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SEO

Will SEO Increase Leads From Your Website?

Every business that has a website wants the same thing. They want to make a connection with a prospect and get a sale. Whether that sale happens online directly or the lead is gene...

Donny Kemick · Feb 2016
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