protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 447 articles

Inbound Marketing

The 30 Greatest B2B Lead Generation Tips, Tricks & Ideas

We're very excited to share a FREE guide on B2B lead generation through your website, 'The 30 Greatest B2B Lead Generation Tips, Tricks & Ideas'. Click below to download this g...

Donny Kemick · Feb 2016
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Inbound Marketing

Increase B2B Sales With Your Website

Businesses of every shape and size, whether they sell to consumers (B2C) or other businesses (B2B), understand that traditional marketing tactics just aren't effective anymore.

Donny Kemick · Feb 2016
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Inbound Marketing

What Exactly Does an Inbound Marketing Company Do?

Have you ever wondered what an inbound marketing company does all day? We have no idea what other companies are doing (maybe they sit around eating tiny sandwiches and talking smac...

protocol 80 · Feb 2016
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Strategy

5 Simple Things YOU Can Do to Improve Your Website

So you love your website, but it's just not doing what you want it to do. It's not generating leads, it's not increasing sales - really, what is it doing? The website equivalent of...

protocol 80 · Feb 2016
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SEO

Will One-Time SEO Work To Improve Rank?

The short answer to this question is 'Yes'. The more thorough answer is 'Probably not'.

Donny Kemick · Feb 2016
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Strategy

How Can Manufacturers Get Found Online?

I know someone who works as a substitute teacher. In talking the other day, he mentioned that the students were asking if they could use Chromebooks because they couldn't figure ou...

protocol 80 · Jan 2016
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SEO

The Difference Between Cheap and Affordable SEO [Infographic]

"Cheap" and "affordable" aren't so different from each other. They both suggest saving money, so why are we making a big deal about the difference? To start, we'd like to double do...

protocol 80 · Jan 2016
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Strategy

Manufacturers! Make Inbound Marketing Your 2016 Business Resolution

We all make personal resolutions at the start of the year: lose some weight, go back to school, make more time for family, stop eating all the cookie dough before it goes in the ov...

protocol 80 · Jan 2016
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Inbound Marketing

5 Reasons We Use HubSpot Marketing & CRM for Inbound Marketing

If you've heard of Inbound Marketing you've likely heard of HubSpot, a software company founded in Boston, Massachusets, that coined the term in 2006.

Donny Kemick · Dec 2015
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Strategy

How to Succeed Online (The Truth About Manufacturing Websites)

Do you want to know what professional marketers and web designers REALLY think when we see manufacturing websites?

protocol 80 · Dec 2015
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