INBOUND MARKETING BLOG

Adverscience: The Science of Our Brains and Creative Advertising

• By protocol 80

Everything can be broken down into a science - even advertising.

The Manufacturer's Guide to Inbound Marketing

• By protocol 80

"I believe that a scientist looking at nonscientific problems is just as dumb as the next guy." - Richard P. Feynman You might not know much about marketing, but that doesn't mean you're an idiot. You're running or working in a successful manufacturing business - that takes a different kind of skill that we, as marketers, probably do not possess. For you, what will make your inbound marketing campaigns successful is taking what you DO know and putting it on display for your buyer personas. That's how you, a non-marketer, are going to get leads, sales, and ROI with inbound marketing.

The Beginner's Comprehensive Inbound Marketing Dictionary

• By protocol 80

We know inbound marketing terminology sounds like gibberish to the newly initiated. For your convenience, we've collected all the major terms and their definitions into one gigantic post. All of the words are alphabetized except the first entry, Inbound Marketing. All feedback is welcomed and appreciated. Inbound Marketing - Usually done online, inbound marketing includes any marketing tactics that make your best buyers come to you. Inbound marketing doctrine rejects the kind of advertising that interrupts and annoys potential customers. It prefers to offer value to prospects in return for their time and money. The term inbound marketing encompasses all forms of non-interruption web marketing: social media, blogging, CTAs, and others. These components will be indicated by the phrase "an inbound marketing tactic" in their definitions. Other concepts defined here, such as buyer personas and the buyer's journey, are essential for building a great inbound marketing strategy. The core ...

5 Ways to Grow Your Business on a Tight Schedule

• By protocol 80

What’s a typical day at work look like for you?

Increasing Website Traffic & Sales with Inbound Marketing

• By protocol 80

2015 has been yet another fruitful year for our almighty conquering overlords (aka technology, the Internet, and Google).

The First Step In Inbound Marketing For A B2B Company

• By Donny Kemick

Many B2B companies have very little, to no actual marketing of their products or services. That is especially true for small manufacturers. That's why it makes so much sense for them to get started with marketing the Inbound way (e.g., the effective, most rewarding, most profitable, etc... :)).

The Most Important Buyer Persona Interview Question

• By Donny Kemick

6 Reasons Your Website Redesign Will Fail To Impact Business Growth

• By Donny Kemick

The Difference Between Content Marketing and Inbound Marketing

• By Donny Kemick

You've decided that it's time to get your company firing on all cylinders with Inbound Marketing...or is it Content Marketing...or is it both?

3 Marketing Books You Should Read This Summer

• By Donny Kemick

I'm a firm believer that you have to continuously improve upon your education and craft. Sure, you have a degree and you have 20 years of experience. You still need to be learning. That is, if you want to progress in your career.