I'm a firm believer that you have to continuously improve upon your education and craft. Sure, you have a degree and you have 20 years of experience. You still need to be learning. That is, if you want to progress in your career.
Read moreDo you frequently generate leads through your website? If not, you may be struggling with one of many potential roadblocks to lead generation online. That is, assuming you are driving the right traffic to your site in the first place!
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Last week I spoke to an eager group of business owners and marketers on inbound marketing. I asked each of the attendees to write down 3 inbound marketing questions before the class started, 3 midway through and 3 at the end of class. This not only allowed me to know some of the common questions business owners have about inbound, but it also got them to understand the buyer's journey a bit better. The more they were educated throughout the class, the more their questions changed and became more specific.
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Yesterday's blog post was about getting started with inbound marketing. Hopefully your business has already made that decision and are ready to move forward.
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If your business or organization is just getting started with inbound marketing, you'll be hearing new phrases, terms and acronyms that you may not be familiar with. Here's a basic inbound marketing glossary so that you don't feel lost in the conversations!
Read moreYour first Inbound Marketing meeting should set the tone for your entire strategy. Use this agenda to get your whole team on the same page and paint a clear picture of what success looks like.
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Every business has their ups and downs with sales volumes whether they are seasonal, cyclical or just random. Every business wished this wasn't the case!! We work with many B2B companies that have a sales staff that relies on the same tactics they have used for years. Some have a "big show" they attend every year. Others rely solely on referrals and have for 20 years. These sources of new clients are very predictable and competitive. For that reason, many are looking to improve B2B sales by generating leads online. Know Your Best Buyers If you are going to generate leads online, you should focus on generating leads that convert into best buyers. If you can control it (and you can), why would you generate any other lead type? We want the best of the best! The most effective way to generate leads that convert into best buyers is to spend the time to research and produce your Buyer Personas. I won't dwell on what they are here because we've written about buyer personas several times in ...
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Tomorrow we'll be talking to a bunch of eager individuals on how they can use inbound marketing to grow their business. The fact is, many of the people attending are probably hearing about inbound marketing for the first time. Sure, they may know what some of pieces of inbound marketing are and may have even implemented some. That's great, but it just may not be getting the job done. This class will focus on inbound marketing as a whole and why combined the strategy is much more effective than the components alone. Here's a brief overview of the seminar:
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
