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B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 447 articles

Google

Location-Based "Deal of the Day" Websites Take Off

With Google nipping at the heels of Groupon, a socially-aware "deal of the day" website that provides its users with 1 amazing deal in their city everyday, and with Amazon having j...

protocol 80 · Dec 2010
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Mobile

Black Friday Sales Shine for Online Retailers

Coremetrics has released some initial data for Black Friday sales and the outcome for online retailers is looking great. Overall there was a 15.9% increase in sales between Black F...

protocol 80 · Nov 2010
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Social Media

So You Got a Bad Review - Now What?

I think that we can all agree that referrals are probably the best lead generation tools out there. This post is not about the power of referrals though...for more on that check ou...

protocol 80 · Nov 2010
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Inbound Marketing

Optimistic 2011 Small Business Marketing Outlook

Happy Thanksgiving! I would be remiss if I didn't say how thankful I am every day to work in such a great industry with amazing co-workers, clients and vendors. I am certainly appr...

protocol 80 · Nov 2010
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Mobile

Digital Publications Present New Marketing Opportunities

Rupert Murdoch, CEO of News Corp, is planning on partnering with Apple to deliver a tablet-only subscription-based newspaper later this year called "The Daily." Rumor has it that t...

protocol 80 · Nov 2010
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SEO

Small Business Saturday 2010

By now most of you have already planned out your Black Friday shopping. You will likely stay up the night before and hit the stores at midnight or wake up extremely early to make s...

protocol 80 · Nov 2010
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Social Media

Understand Twitter Before You Abandon Your Account

With the amount of tweets that have been posted, it is surprising that most people that create an account abandon it within 2 weeks. Why does this happen?

protocol 80 · Nov 2010
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SEO

Excuses Not to Blog

Inevitably most small businesses that we meet or talk to think of excuses not to blog instead of reasons to blog. Most of these are the same businesses that feel like they should g...

protocol 80 · Nov 2010
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Inbound Marketing

Print Magazine Caught Plagiarizing Blog Content

The most common argument print publications have agains the huge success and adoption of blogging is that, in their eyes, blogs lack the professional journalists necessary to prope...

protocol 80 · Nov 2010
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Inbound Marketing

Your Website Needs To Be a Workhorse

A common theme we see with small businesses is that they come to us wanting to work on the website, not their web marketing. Anymore, it's just as important to focus on the off-sit...

protocol 80 · Oct 2010
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