Hey sales and marketing professionals! Are you a small to medium-sized manufacturer but you're the best-kept secret? That can be a huge challenge if you're trying to increase revenues hit new profit goals every year! In this video series I'm going to walk you through setting up an online marketing plan for manufacturers.
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Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.
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Video Transcript: So, you're thinking about starting a manufacturing blog? Don't do it! Just kidding! I couldn't agree more. I think it's one of the best steps you could take for your marketing. One, it's going to help you to pull in and attract really high quality visitors to your website, and two, you're going to be helping your prospects along the way. It's a complete win-win.
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Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.
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We like to call inbound marketing the feel-good way to getting people pumped about your product. Psyched about your services. Bonkers about your brand.
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If you’ve ever asked yourself or members of your team, ‘How can we get more website visitors?,’ you’re not alone. In fact, increasing website traffic is often a main problem. And one of your solutions can be social media.
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As a marketer, nothing's more frustrating than consistently improving your website traffic with SEO, but failing to convert more website visitors into sales leads.
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I won't keep you hanging. Manufacturers can increase website traffic and improve SEO simply by: Optimizing their Google My Business listing.
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Oh, that coveted "page one, position one" ranking in Google... What small businesses would do to get there...
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Driving more high quality traffic to your website is certainly a great thing all on its own - but it also assists in your overall marketing and lead generation efforts.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
