5 Tips for B2B PPC Advertising
Advertising can be difficult for B2B marketers in the paid space because of rising costs and trouble finding qualified leads, but there are strategies that help make B2B PPC advertising more successful.
Read moreThe New whitehouse.gov - New Updates and a New Direction
With the inauguration of President Barack Obama, there also was the debut of a new White House website design:
Read more100% Guarantee
While Symantec and McAfeeare widely viewed as the best anti-virus solution for your small business network, they still do not offer a 100% guarantee that their software will stop every threat. Since you’re not guaranteed total security with any product, you may want to consider a free anti-virus alternative called Clamwin.
Read moreDo You Guarantee Search Engine Ranks For Your SEO Service?
I am sure this is a common question for every SEO firm and it sometimes difficult for the perspective client to grasp when you tell them no. I wanted to have a lengthy blog post about why we don't guarantee rank, but then I ran across an article at SEOmoz called "Why Reputable SEO Firms Don't Promise Guaranteed Search Engine Rankings". Rand Fishkin, the author of said article, explains the subject so well I do not want to steal his thunder. His main points of the article are:
Read moreThe Importance of Keeping Your Blog Fresh
I know from personal experience that keeping your blog current with quality information that people want to read is difficult. Our days are filled with several things that make it difficult to make your way to your blog...unless your job is blogging of course. But, in an article on Search Engine Guide called "How to Kill a Blog in 10 Days" Jennifer Laycock discusses the importance of keeping up with your blog. Readers are anxious and can easily forget about you if you are not posting to your blog on a regular basis.
Read moreHow Your AdWords CPCs Relate to Large Corporations
An interesting discussion at Web Master World and SEO Roundtable mentions that large corporations are making AdWords unaffordable for the small business user. Do they do this on purpose or is it an accident? One contributor says that chances are these large corporations have fired their SEM firm and a large number of keywords are being bid on without the knowledge of the company. I am sure this happens in some instances...but my guess is that it is not the common practice. Another user mentions that ROI does not matter to these large companies...maybe that is true. I am sure that holds viable for some advertisers. "Just bring the traffic, it doesn't matter what it costs." Again, probably not the norm but it does happen.
Read moreFree Links Anyone?
Web Marketing Today posted an interview Aaron Wall from SEO Book and Ralph Wilson. Aaron discusses strategies for getting free, quality links to your web site as well as the importance of keeping your blog on-site as opposed to using a free off-site blog such as blogspot or wordpress. Building quality links is an important part of improving rank within search engines, so the more free quality links the better!
Read moreAlt Attributes and SEO...Do They Help?
In my personal opinion a 100% answer is up in the air. I do believe they help to a point, but not to extreme measures. Two things I consider regarding alt tags are universal search results and usability. Adding an alt attribute can increase chances of having it listed within universal search results and also provide a short description of the picture for users. Well, Search Engine Roundtable conducted a survey asking SEO professionals whether or not alt tags improve search ranking and 80% of the respondents say 'yes' and 20% 'no'. I guess I am not surprised by the results, but would have thought the 80% would have been slightly higher. We can't agree on everything, right?
Read moreWhat's in store for Online Advertising in 2009?
So we are experiencing tough economic times. Everything must be losing money at this point right? Well according to eMarketer online ad spending will increase in 2009. Why would companies put more money into advertising if shoppers have less money to spend?
Read moreLower Your PPC Costs and Have Fun Doing It
Nobody wants to pay high PPC costs if they don't have to, right? There are certain circumstances out there where cost doesn't really matter, but for the most part we keep a close eye on our PPC budgets...especially when dealing with small business SEM. Diana Adams from Search Engine Guide has written several posts regarding strategies used to keep your PPC costs down. I hope the key takeaway for all of the readers was...drum roll...NEGATIVE KEYWORDS.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
