Is Baidu China’s Google?
According to a post at the Marketing Pilgrim, Baidu is experiencing great success as a search engine in China. Baidu currently holds 64.5% of the Chinese market, up from 62.3%, according to Bernstein & Co. It will be very interesting to watch these numbers over the next several years as more of the population gains internet access. Recent reports show that only about 13.4% of the Chinese population has access to the Internet…while only an an astonishing 5% of the Chinese Internet population uses the Internet from work.
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