protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 38 articles

Small Business

How to Do Content Marketing on a Budget Even Your Boss Will Like

Let’s get one thing clear right off the bat: We all wish we had an unlimited budget for everything. And in today’s world, anything that has to do with marketing has the potential t...

protocol 80 · Mar 2021
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SEO

B2B Digital Marketing Agency Breakup? 6 Signs Your Agency Failed You

(Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at...

Adam Vosler · Mar 2021
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SEO

3 Ways Small Business SEO Services Help You Compete with Giants

You're kinda small, and your competition is very, very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide so...

protocol 80 · Mar 2021
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Social Media

The B2B SaaS Customer Journey, Demystified at Last

Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer j...

protocol 80 · Jan 2021
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Websites

Website Vs. Blog for Business Marketing: Which Do You Need?

In today’s competitive world of e-commerce, it’s vital that you understand what tools to use that best suit your business. And if you’re just starting to construct your digital mar...

protocol 80 · Sep 2020
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Social Media

Checklist: Social Media for Business & Effective Online Marketing

Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in...

Holly McCully · Oct 2019
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Facebook

6 Manufacturing Companies with Facebook Pages That Stand Out

Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a l...

Holly McCully · Aug 2018
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SEO

One Easy Way Manufacturers Can Increase Website Traffic & Improve SEO

I won't keep you hanging. Manufacturers can increase website traffic and improve SEO simply by: Optimizing their Google My Business listing.

protocol 80 · Dec 2016
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SEO

How Penguin 4.0 Impacts Small Business SEO

Google's algorithm update, Penguin 4.0, is all grown up and ready to impact search results. As a small business owner, you need to understand how this will impact your small busine...

Donny Kemick · Oct 2016
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Social Media

Speed Blogging Tips: Write 500 Valuable Words in Under 60 Minutes

What does 500 words look like? It's approximately one single-spaced Word document with 12-pt font (or two double-spaced pages). Here's a visual example: Does it look like a lot? Do...

protocol 80 · Sep 2016
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