Inbound Marketing for Manufacturers Blog

    One Easy Way Manufacturers Can Increase Website Traffic & Improve SEO

    I won't keep you hanging. Manufacturers can increase website traffic and improve SEO simply by: Optimizing their Google My Business listing.

    Topics: SEO Google Small Business B2B Manufacturing increasing website traffic

    Content Marketing Services: What to Expect Realistically

    As business owners, we make big decisions on a daily basis. Some are easy. Others, not so much.

    One such decision here at protocol 80 was outsourcing our payroll processing and associated accounting to our accounting firm. 

    Topics: Small Business Strategy Content Marketing Inbound Marketing

    How Penguin 4.0 Impacts Small Business SEO

    Google's algorithm update, Penguin 4.0, is all grown up and ready to impact search results. As a small business owner, you need to understand how this will impact your small business SEO strategy.

    Topics: SEO Google News Small Business

    Speed Blogging Tips: Write 500 Valuable Words in Under 60 Minutes

    What does 500 words look like? It's approximately one single-spaced Word document with 12-pt font (or two double-spaced pages). Here's a visual example:

    Does it look like a lot? Don't worry - if you follow these simple blogging tips, it'll feel like nothing at all.

    Topics: Social Media Small Business Content Marketing Blogging Inbound Marketing Inbound Marketing Services Brand Awareness Statistics Search Engines

    New Manufacturing Marketing Strategies Breathe Life Into Industry

    Out With the Old, in With the New

    Topics: News Small Business B2B Manufacturing Inbound Marketing

    Using Owned, Earned, & Paid Media for Effective Online Marketing

    There are three categories of media that will increase your traffic, leads, and sales: owned media, earned media, and paid media. To optimize your marketing strategy for YOUR business, you need to take advantage of all three types of inbound marketing media.

    Topics: Small Business Strategy Infographic Curated Goodness Inbound Marketing

    6 Ways Inbound Marketing Services Help You Further Your Career

    You probably knew that inbound marketing is great for your business, but did you know inbound marketing services can benefit you? Whether you're working on climbing the corporate ladder, switching roles, taking over the business, or simply securing your place in the company, inbound marketing can certainly help you achieve your goals. 

    Don't believe us? Take a look at these six things that an inbound agency can do for you.

    Topics: Small Business Strategy More Inbound Marketing Inbound Marketing Services

    Small Business SEO Services: What Exactly Do You Get?

    Have you ever bought one of those giant bags of chips that looks like it's exploding with greasy, salty goodness? How about a bag of beef jerky stuffed full of deliciously chewy meat scraps that make you feel like a hyena tearing into a leathery carcass on the savannah? 


    Alas, when you tear open your bag of chips, you find out it was mostly stuffed with air. And there are only enough strips of meat leather to fill up the little window on the bag. You are irritated, but you eat them anyway because you already spent the money. And then you move on with your life, and vow to never again spend that much money on overpriced snacks (until the next time you get a hankering for salty goodness and your resolve is broken). 

    The good news is, although we may be perpetually disappointed by the volume of snacks in our bags, you don't have to be disappointed in your SEO services. 

    Topics: SEO Small Business Inbound Marketing

    Do You Need a Pay Per Click Advertising Agency? [Free Checklist]

    Pay per click advertising works, but it can be difficult to navigate (nevermind optimize). Especially if you're not trained in Google or AdWords best practices. 

    Most small business marketers who come to us for help have no training or experience with sponsored advertising before jumping (or being thrown) into the deep end. Usually, they're the designated "marketing person" who was handed the role out of necessity, and they're now wearing a tower of multicolored hats. 

    Small businesses often can't afford to hire an expert PPC marketer - and that's where PPC agencies come in! They're an affordable alternative to a full-time PPC employee, and if they know what they're doing, you'll see their costs paid back and then some. 

    One of the benefits of working with a PPC ad agency is they're specifically trained to avoid the following extremely common pitfalls. They understand how relevancy, competition, and search volume are the biggest factors in PPC keyword choice. They know exactly what "relevant" means in regards to your specific company. They know how to build effective campaigns and optimize ad groups to pay the lowest possible CPC while still producing great results.

    In short, they're experts. By definition, they know things about pay per click, search engines, and sponsored advertising that a regular person doesn't. If you think you're paying too much for clicks, an experienced PPC agency will be able to tell you where you're going wrong.

    Here are 8 signs you could use the help of a PPC advertising agency.

    Topics: PPC Small Business

    SEO for Small Business: The Secret of Long-Tail Keywords [Infographic]

    You're a business. And you're pretty small. How can your SEO possibly compete with larger companies?

    Topics: SEO Small Business Strategy Curated Goodness Inbound Marketing