protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 38 articles

Google

Google Changes Again: Google My Business

Google recently rolled out Google My Business, a new platform for businesses to reach their customers. According to Google’s blog, “users tell us that finding these loyal customers...

Sara · Jul 2014
Read →
Small Business

Your First Blog Post

Most people know how essential blogging has become to running a business and increasing revenue; however, many small businesses have trouble implementing this marketing tactic. Blo...

Sara · May 2014
Read →
PPC

Visual Search Ads - What They Mean for Small Business

Google is now in the testing phases of visual search ads which allow for large banner ads in the search results page when a branded term is searched. See example below:

Josh Curcio · Jan 2014
Read →
Social Media

Social Media and the Rebirth of the "Small Town" Business Model

I love my barber. He's an older gentlemen, and he remembers the time when caring about your customers meant something and was a vital part of keeping them. I'm not just saying he m...

protocol 80 · Feb 2011
Read →
Facebook

Using Facebook For Your Small Business – Part 6

In my last post, I went through the Ace Hardware Facebook case study. I understand that some of you small business owners might be thinking that their efforts aren't applicable to ...

protocol 80 · Jan 2011
Read →
Facebook

Using Facebook For Your Small Business – Part 5

Let's pick up where we left off on my last post and talk a bit more about Facebook for your small business. As promised, I want to take a look at a case study in this post. With al...

protocol 80 · Jan 2011
Read →
Small Business

Mobile Provides 97% Lower Cost-Per-Sale For VW

An exec from AKQA that helped Volkswagen with the launch of their new GTI spoke at the Mobile Marketing Forum recently where he shared some very solid results. The center of their ...

protocol 80 · Nov 2010
Read →
Social Media

Social Media - To "Get It" You Need To Use It Personally

If I had a nickel for every time we've heard the following statement...

protocol 80 · Oct 2010
Read →

Monthly Dispatch

Marketing InsightsBuilt for Manufacturing.

One email per month. Strategy, case studies, and actionable tactics. No filler.